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Tips for Researching Enterprise Solutions
Given the majority of participants in a selection committee are not enterprise software specialists, quality enterprise research on applications is crucial

free journals on marketing  a lot more for free or for a nominal price. It might mean fielding some calls from consultants before you’re ready, but at least you’ll be knowledgeable about what they’re talking about. Read More
Enterprise Marketing Management (EMM)
The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively an...
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Documents related to » free journals on marketing


Traffic Audits Make Strange Bedfellows: Part I - The Why’s and What’s of Auditing
Have you heard the one where the Director of Product Marketing, the CIO and the auditor are found together in a small conference room? Couldn’t happen, you say

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Smart Enterprise Single Sign-on (ESSO)
The increasing number of passwords actually decrease productivity and present a security risk when people get frustrated and write their passwords on a sticky

free journals on marketing  | Hardware Authentication | Free Single Sign On | Form Authentication | File Encryption Program | ESSO Security Token | ESSO Security Smart Card | ESSO Security Password | ESSO Security Access Control | ESSO Security | ESSO Secure User Authentication | ESSO Secure Single Sign-on | ESSO Secure Single Sign On | ESSO Secure Signon | ESSO Secure Sign On | ESSO Secure Provides Single Sign-on | ESSO Secure Offers Single Sign-on | ESSO Secure Network Authentication | ESSO Secure Authentication | ESSO Secude SSO Read More
Free Online FSM Software Comparisons Now Available
TEC is pleased to announce that you can now compare field service management (FSM) solutions head-to-head using TEC Advisor—our free online software evaluation

free journals on marketing  head-to-head using TEC Advisor—our free online software evaluation and selection tool. FSM solutions provide planning and scheduling, work order management, customer engagement management, and other essential functionality for companies with highly mobile, customer-facing workforces. You can currently compare five leading FSM vendors, including ServicePower Technologies, S2 suite Comarch Field Service Management FieldOne, Sky IFS Field Service Management (Metrix) TOA Technologies, ETAdirect and we’ll Read More
Six Success Factors for Building a Best-run Marketing Organization
To address evolving market demands, companies must take new approaches to marketing activities and integrate all company functions. Customer relationship

free journals on marketing  service level Midvalue customers Free shipping Multichannel interactions Routing to offshore service team Low-value customers Newsletter sign-up E-marketing Self-service Figure 4: Customer Value-Based Strategy for a Retailer Moreover, take the example of a large oil and gas company whose lubricants business was earning the lowest margin of all the company's business groups. Using advanced analytics, the company clustered customers into six groups and determined that 90% of the revenue came from 12% of the Read More
“B” Before “e” When Marketing to “C”
ResponseLogic launches a personalized marketing tool based on expert systems technology. Promising to improve the bottom line of any Web business that markets

free journals on marketing  aspects the marketer is freed to devise rules based on business objectives. Expert systems technology is sometimes thought of as an older technology than collaborative filtering, on which many other personalization products are based; collaborative filtering technologies attempt to identify one customer as being part of a group with similar behaviors. Its best known application is on sites where a shopper sees a list of recommendations based on previous purchases, and after a purchase also sees cross-se Read More
B2B Demand Generation: How Successful Companies Are Improving Sales and Marketing Results
For decades, solution-selling and marketing methodologies have used the principle of identifying pains associated with business processes, in order to create

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The Art and Science of E-mail Marketing
When crafting an e-mail marketing campaign, a few guidelines should be followed in order to maximize its effectiveness. Believe it or not, e-mail marketing is

free journals on marketing   Read More
Marketing and Intelligence, Together at Last
Net Perceptions ties its own business intelligence package along with Angara’s technology for improving conversion rates into a tidy ASP package.

free journals on marketing  and make those standards freely accessible. We haven't yet seen a privacy policy for the ASP service. We believe that it should contain provisions that each ASP customer's data will be kept isolated from all the other customers, and that data collected through Net Perceptions' applications not become part of the Angara database. We don't see data merging of this type to be a priori improper - that would depend on the mechanics - but we feel certain that it would ignite the concerns of privacy advocates Read More
Busting Out of the Inbox: Five New Rules of 1to1® E-mail Marketing
Situating e-mail in a multichannel marketing plan is more complicated than it used to be. Where exactly does e-mail fit in the world of blogs, vlogs, and

free journals on marketing   Read More
Single Sign-on (SSO): Truths and Myths
Technology products always seem to come out strong, and then wither under intense scrutiny. This was the case with single sign-on (SSO). However, any product

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Everything You Need to Know About Digital Marketing
Digital marketing involves using your Web site and associated marketing tools to promote your business online. You can learn some basic skills in both search

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“Skunkworks” for Search Engine Marketing and Optimization
Search engine marketing (SEM)? We’re talking about tactics for Web site promotion@increasing both a site’s visibility to Google (and other search engines) and

free journals on marketing  Whether you’re using Google’s free analytics, or Omniture’s SiteCatalyst, the information means very little until it’s been passed through the ‘my business’ relevance filter. By all means employ SEM experts and be prepared to trial new ideas, but you know your customer best. Some of the most successful results stem from a client’s intimate, quirky knowledge of their customers. 6. Skunkworks Maybe, if your company has substantial dedicated search resource, you’re happily implementing your Read More
BI on the Go
Infographic: TEC recently surveyed more than 250 users of mobile business intelligence (BI) solutions to discover some of their common use practices with mobile

free journals on marketing  mobile BI, mobile business intelligence, infographic, TEC survey, Read More
Amdocs Overhauls Its Marketing
Amdocs believes its ICM strategy resonates with its customers, who, facing increased competition and price commoditization, realize that they need to

free journals on marketing  Amdocs,customer relationship management,CRM,call center,operations software,communications service provider,business process outsourcing,customer life cycle Read More

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