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The Incredibly Shrinking Platform--and Price!
The transformation to a new supply chain technology market wave is already occurring. That’s good news for some and bad for others. This article describes the

free marketing journal articles  for $100k!!! Linux—the close- to-free operating system, has become highly embraced by CIOs, and is sold by the big three—IBM, HP and Sun, with all these firms continuing to drop their pricing on Linux. Software firms report more and more requests for Linux based ERP, as well. In the Wall Street Journal 's mid-year report, it was telling what group filled the 3 years worst performers club! Many of the supply chain software firms are private or just too small to make the top losers list, but Read More...

Data, Data Everywhere: A Special Report on Managing Information
The quantity of information in the world is soaring. Merely keeping up with, and storing new information is difficult enough. Analyzing it, to spot patterns and

free marketing journal articles  creatively. Tableau offers both free and paid-for products, as does a website called Swivel.com. Some sites are entirely free. Google and an IBM website called Many Eyes let people upload their data to display in novel ways and share with others. Some data sets are best represented as a moving image. As print publications move to e-readers, animated infographics will eventually become standard. The software Gapminder elegantly displays four dynamic variables at once. Displaying information can make a Read More...
Enterprise Marketing Management (EMM)
The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively an...
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Documents related to » free marketing journal articles


Analytics Leader Voices Its Opinions on S&OP State of Affairs
Today’s retail companies are realizing the importance of creating an optimal balance between supply and demand, with a focus on sensing and shaping demand

free marketing journal articles  reduce ineffective stock to free up capital. SAS’ sophisticated analytics have helped many retailers see changing demand patterns in individual stores throughout the chain to improve forecast accuracy down to the stock-keeping unit (SKU) level. The newest solutions from SAS include High-Performance Markdown Optimization , which takes an industry-leading solution farther by providing on a high-performance computing platform. Macy’s spoke at the Big Idea session at National Retail Federation (NRF) BIG R Read More...
Social CRM: Customer Relationship Management in the Age of the Socially-empowered Customer
Most of your customers and prospects expect you to be involved in social media@and they’ll be more likely to do business with you if you are. So how do you

free marketing journal articles  when implemented effectively, can free up time for creative thoughts and actions. It brings personality into the process of building relationships. Furthermore, it fosters thinking outside of the box to come up with captivating ways to grab their attention and make them reach out to you. And with more and more content being added to the Internet, it is critical to find unique ways to grab and keep the attention of those with whom we want to do business at the point when they're ready to buy. So Read More...
It’s About Process (or The Ability to Be Responsive)
Because business processes are often communicated in an ad hoc and unregulated manner, it can be difficult to standardize processes across organizations

free marketing journal articles  the product for a free trial test drive here . The vendor just released the ResponsAbility p4 release. Competitive Offerings Do Exist Still, Webcom's first-to-market (or close to) BPM on-demand advantage has already been challenged by the solutions from Skemma, Appian [ evaluate this product ], Lombardi [ evaluate this product ], Colosa ProcessMaker [ evaluate this product ], Pipevines , and The Process Factory (powered by Cordys) , to name only a few. Even the likes of QPR Software , although not Read More...
Blue Tent Marketing


free marketing journal articles  Tent Marketing Read More...
Enterprise Marketing Management (EMM)
The@Enterprise Marketing Management@(EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services

free marketing journal articles  Marketing Management (EMM) The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features. Read More...
PROS Inc.’s New Mission-“Big Data” Sales & Marketing Apps
PROS has traditionally been a leader of prescriptive pricing and revenue management software, allowing companies to improve financial performance and improve

free marketing journal articles  Inc.’s New Mission-“Big Data” Sales & Marketing Apps PROS has traditionally been a leader of prescriptive pricing and revenue management software, allowing companies to improve financial performance and improve their entire business agility. The vendor is now shifting its strategy and diving into the big data apps business. See how PROS is leveraging its pricing expertise to help companies find new ways to turn big data into actionable insights and improved sales effectiveness. Read More...
Boost Profits and Customer Relationships with Effective E-Mail Marketing
E-mail marketing is experiencing dramatic growth as marketers in virtually every industry begin to take advantage of this power technique that helps to increase

free marketing journal articles  Profits and Customer Relationships with Effective E-Mail Marketing E-mail marketing is experiencing dramatic growth as marketers in virtually every industry begin to take advantage of this power technique that helps to increase revenues and reduce sales costs. Learn how to take full advantage of this high-response, low cost marketing technique by learning the characteristics of this unique medium through proper management to generate metrics and facilitate future successes. Read More...
The Marketing Services Provider: A Marketer’s Most Strategic Hire
When marketing managers look to expand their teams, they measure individuals on a number of different attributes, including creativity and attention to detail

free marketing journal articles  Marketing Services Provider: A Marketer’s Most Strategic Hire When marketing managers look to expand their teams, they measure individuals on a number of different attributes, including creativity and attention to detail. And it’s no different when signing on with a marketing services provider. When outsourcing a database marketing solution, you should spend time evaluating the services offerings as well as the capabilities of various marketing services providers. Find out how. Read More...
Brand Management: Leveraging the Power of Integrated Marketing
The strength of a company can be traced to the value of its brands. Brand marketing managers seek to create and develop brand value by converting consumer

free marketing journal articles  Management: Leveraging the Power of Integrated Marketing The strength of a company can be traced to the value of its brands. Brand marketing managers seek to create and develop brand value by converting consumer insights into consumer loyalty. How can you overcome the challenge of developing effective marketing campaigns that convert consumer information into revenue and profit? Leverage the value of your brand with an integrated approach to brand management. Find out how. Read More...
Busting Out of the Inbox: Five New Rules of 1to1® E-mail Marketing
Situating e-mail in a multichannel marketing plan is more complicated than it used to be. Where exactly does e-mail fit in the world of blogs, vlogs, and

free marketing journal articles  Out of the Inbox: Five New Rules of 1to1® E-mail Marketing Situating e-mail in a multichannel marketing plan is more complicated than it used to be. Where exactly does e-mail fit in the world of blogs, vlogs, and podcasts—where MSN, Google, and Yahoo! call the shots? Marketers need to understand which strategies and tactics are most effective to ensure that their e-mails will be delivered, opened, and acted upon. BEGINLYX Read More...
The High-stakes World of E-marketing
In marketing, customer lifetime value (CLV) is the present value of the future cash flows attributed to a customer relationship. Using CLV as a metric tends to

free marketing journal articles   Read More...
A Marketing Survival Guide
Find out in the white paper data quality: a marketing survival guide.

free marketing journal articles  Marketing Survival Guide Duplicate customer and prospect records. Incomplete data. Incorrect data. Fraudulent data. Do these problems sound familiar? These problems can frustrate your marketing efforts by undermining your business potential—and they cost you money. But how can you prevent these problems from occurring? And how do you deal with them if they've already taken root? Find out in the white paper Data Quality: A Marketing Survival Guide . You'll learn the different types of data problems, why Read More...

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