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Documents related to » free marketing journal


Powering Marketing Success
Marketing organizations are often the first to face spending and resource cuts—even as they face increased pressure to contribute to revenue goals. These organizations need to drive demand more effectively and support sales efforts. They must also prove their value to the organization. Learn about customer relationship management (CRM) applications that can help align your organization to increase marketing success.

FREE MARKETING JOURNAL: Powering Marketing Success Powering Marketing Success Source: SAP Document Type: White Paper Description: Marketing organizations are often the first to face spending and resource cuts—even as they face increased pressure to contribute to revenue goals. These organizations need to drive demand more effectively and support sales efforts. They must also prove their value to the organization. Learn about customer relationship management (CRM) applications that can help align your organization to increase
9/1/2010 3:24:00 PM

Amdocs Overhauls Its Marketing
Amdocs believes its ICM strategy resonates with its customers, who, facing increased competition and price commoditization, realize that they need to differentiate customers' experiences from the competition, to enhance customer loyalty and increases profitability.

FREE MARKETING JOURNAL: Amdocs Overhauls Its Marketing Amdocs Overhauls Its Marketing P.J. Jakovljevic - August 3, 2005 Read Comments Amdocs Profile Amdocs (NASDAQ: DOX), is a leading provider of billing systems, customer care, and support for the communications industry in North America, Europe, and the rest of the world. A global company with revenue of about $1.8 billion (USD) in fiscal 2004, Amdocs employs over 9,500 IT professionals and serves customers in more than 40 countries around the world. Headquartered in Ra anana,
8/3/2005

“B” Before “e” When Marketing to “C”
ResponseLogic launches a personalized marketing tool based on expert systems technology. Promising to improve the bottom line of any Web business that markets to consumers, the company charges only when the product makes a valid recommendation.

FREE MARKETING JOURNAL: aspects the marketer is freed to devise rules based on business objectives. Expert systems technology is sometimes thought of as an older technology than collaborative filtering, on which many other personalization products are based; collaborative filtering technologies attempt to identify one customer as being part of a group with similar behaviors. Its best known application is on sites where a shopper sees a list of recommendations based on previous purchases, and after a purchase also sees
5/15/2000

Calgoo In-Calendar Marketing
The increasing number of marketing messages consumed by the average person every day is making it harder for businesses to reach their target audiences. Lack of calendar interoperability has made it impossible to place advertising in the calendars of desktop calendar and web calendar users. Find out how delivering in-calendar content, on a purely opt-in basis, can be an effective alternative to e-mail marketing.

FREE MARKETING JOURNAL: Calgoo In-Calendar Marketing Calgoo In-Calendar Marketing Source: Calgoo Document Type: White Paper Description: The increasing number of marketing messages consumed by the average person every day is making it harder for businesses to reach their target audiences. Lack of calendar interoperability has made it impossible to place advertising in the calendars of desktop calendar and web calendar users. Find out how delivering in-calendar content, on a purely opt-in basis, can be an effective alternative to
10/30/2008 2:24:00 PM

Application Vendors - Avoid Sabotaging Sales With Marketing
Have you ever lost deals where you knew you had the better product? Have you ever lost deals where the prospect agreed you had a better product? The two most frequent reasons for losing deals are poor salesmanship and poor marketing.

FREE MARKETING JOURNAL: Application Vendors - Avoid Sabotaging Sales With Marketing Application Vendors - Avoid Sabotaging Sales With Marketing Jim Brown and Olin Thompson - January 31, 2003 Read Comments Situation Have you ever lost deals where you knew you had the better product? Have you ever lost deals where the prospect agreed you had a better product? Many reasons exist for losing deals. The two most frequent reasons are poor salesmanship and poor marketing. The sad truth is that in most cases: Good marketing beats great
1/31/2003

Optimizing Your Content Marketing Strategy
It is becoming more and more essential for companies to have an effective content marketing strategy—but understanding and demonstrating the value of this strategy remains a challenge for content marketers, particularly those in the B2B space. Find out how you can optimize your content marketing strategy to get your content in front of the right influencers at the right time—and boost the ROI of your content marketing activities.

FREE MARKETING JOURNAL: Optimizing Your Content Marketing Strategy Optimizing Your Content Marketing Strategy Source: Onalytica, Inc. Document Type: White Paper Description: It is becoming more and more essential for companies to have an effective content marketing strategy—but understanding and demonstrating the value of this strategy remains a challenge for content marketers, particularly those in the B2B space. Find out how you can optimize your content marketing strategy to get your content in front of the right
4/16/2013 11:36:00 AM

A Tell All Chat with SAP s SCM Product Marketing Team » The TEC Blog
A Tell All Chat with SAP s SCM Product Marketing Team » The TEC Blog TEC Blog     TEC Home     About TEC     Contact Us     About the Bloggers     Follow TEC on Twitter    RSS   Discussing Enterprise Software and Selection --> Fast, Accurate Software Evaluations TEC helps enterprises evaluate and select software solutions that meet their exacting needs by empowering purchasers with the tools, research, and expertise to make an ideal decision. Your software selection starts here. Learn

FREE MARKETING JOURNAL: crossgate, demnd signal management, ERP, gtm, HANA, jda software, llamasoft, manhattan associates, plm, rds, redprairie, s&op, SAP, sap bpc, sap ewm, sap gts, sap tm, SCM, smartops, supply chain management, TMS, transportation, visual enterprise, warehousing, WMS, TEC, Technology Evaluation, Technology Evaluation Centers, Technology Evaluation Centers Inc., blog, analyst, enterprise software, decision support.
25-04-2012

How Best-in-Class Marketing Organizations Drive Higher Profits
Find out in the Aberdeen report, Best-in-class Marketers Drive Enhanced Customer Loyalty.

FREE MARKETING JOURNAL: How Best-in-Class Marketing Organizations Drive Higher Profits How Best-in-Class Marketing Organizations Drive Higher Profits With slow economic growth and sluggish markets, smart companies are turning to their existing customer base to grow revenues. But what techniques, tools, and approaches work best for increasing sales to your existing customers? Find out in the Aberdeen report, Best-in-class Marketers Drive Enhanced Customer Loyalty . You ll learn from best-in-class marketing companies how to
10/14/2010 2:00:00 PM

Case Study: SAP and Marketing Management
By upgrading to the latest release of the SAP customer relationship management (CRM) application as part of its CRM Clear Vision Program, SAP AG transformed the way marketing and sales teams collaborate. Find out how increased visibility and improved interaction has helped SAP realize greater value from a more effective sales process, making it easier to hit sales targets and maximize sales revenue.

FREE MARKETING JOURNAL: Case Study: SAP and Marketing Management Case Study: SAP and Marketing Management Source: SAP Document Type: Case Study Description: By upgrading to the latest release of the SAP customer relationship management (CRM) application as part of its CRM Clear Vision Program, SAP AG transformed the way marketing and sales teams collaborate. Find out how increased visibility and improved interaction has helped SAP realize greater value from a more effective sales process, making it easier to hit sales targets
9/2/2010 1:50:00 PM

Interview with Eron Kelly, General Manager, SQL Server Product Marketing
Jorge Garcia, TEC's senior BI and Data Management analyst attended the Microsoft TechEd 2013 conference, where he caught up with Eron Kelly, General Manager for SQL Server Product Marketing. In this podcast, recorded live on the show floor, Jorge asks Mr. Kelly a few questions about how companies are working with in-memory analytics, what's coming up in SQL Server 2014.

FREE MARKETING JOURNAL: Interview with Eron Kelly, General Manager, SQL Server Product Marketing Interview with Eron Kelly, General Manager, SQL Server Product Marketing Shockwave Flash plug-in is not installed or disabled. Jorge Garcia, TEC s senior BI and Data Management analyst attended the Microsoft TechEd 2013 conference, where he caught up with Eron Kelly, General Manager for SQL Server Product Marketing. In this podcast, recorded live on the show floor, Jorge asks Mr. Kelly a few questions about how companies are working
9/23/2013 11:56:00 AM

How to Optimize Your Inventory and Free Your Capital
Inventory optimization enables companies to improve the performance of both the supply and maintenance functions. Your inventory optimization solution should not only identify optimal holdings of each item, but do so automatically—and analyze usage, as well as adjust stock holdings and reordering points on an ongoing basis. Find out how inventory optimization can help you reduce downtime and increase productivity.

FREE MARKETING JOURNAL: Optimize Your Inventory and Free Your Capital How to Optimize Your Inventory and Free Your Capital Source: Mincom Document Type: White Paper Description: Inventory optimization enables companies to improve the performance of both the supply and maintenance functions. Your inventory optimization solution should not only identify optimal holdings of each item, but do so automatically—and analyze usage, as well as adjust stock holdings and reordering points on an ongoing basis. Find out how inventory optim
5/28/2008 4:01:00 PM


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