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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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Compare Software Solutions
Visit the TEC store to compare leading software solutions by funtionality, so that you can make accurate and informed software purchasing decisions.
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 free marketing journals


Tips for Researching Enterprise Solutions
Given the majority of participants in a selection committee are not enterprise software specialists, quality enterprise research on applications is crucial

free marketing journals  a lot more for free or for a nominal price. It might mean fielding some calls from consultants before you’re ready, but at least you’ll be knowledgeable about what they’re talking about.

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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Traffic Audits Make Strange Bedfellows: Part I - The Why’s and What’s of Auditing


Have you heard the one where the Director of Product Marketing, the CIO and the auditor are found together in a small conference room? Couldn’t happen, you say? Au contraire! With traffic being the lifeblood of an e-commerce site the Marketing crew knows that the traffic numbers are going to be audited. And they look to the CIO to make sure that the numbers pass muster. If there’s a problem with the numbers, the CIO may be blamed.

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Everything You Need to Know About Digital Marketing


Digital marketing involves using your Web site and associated marketing tools to promote your business online. You can learn some basic skills in both search engine optimization (SEO) and search engine marketing. But for optimal results, you’re advised to consult a professional, who can provide you with insight into what SEO services should entail, allowing you to make an informed decision when selecting a supplier.

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Real-life Examples of Killer App Marketing


Over the next decade, websites will diminish in importance and the webosphere will transform into an “app-o-sphere.” People will experience brands in a unified and interactive way regardless of what device they use. Learn about the four pillars of app marketing—acquisition campaigns, push messaging, in-app messaging, and cross-channel synchronization—and how to create killer app marketing campaigns.

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7 Secrets to Effective Follow-up Marketing


Apply these seven secrets to your marketing, and you’ll get two to four times the number of deals from a batch of leads. Sounds outrageous? Well, how about this, then? You don’t need an army of telemarketers or a team of slick sales people to do it, either.

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E-mail Marketing vs. Spam: A 10-round Smack-down


Whether you’re a heavy e-mail marketer, or thinking about using e-mail to market to prospects and customers, there are plenty of challenges to work through, including anti-spam compliance, single- and double-opt-in methods, text vs. HTML formats, white-listing, black-listing … In order to increase your success as an e-mail marketer and not get tagged as a “spammer,” learn about the ten rounds you’ll need to fight through.

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Marketing and Intelligence, Together at Last


Net Perceptions ties its own business intelligence package along with Angara’s technology for improving conversion rates into a tidy ASP package.

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SAP Finds CRM Partner for Marketing Tools


On December 6, SAP revealed it had entered into a partnership with Recognition Systems Group of the United Kingdom to add marketing-planning and campaign-management features to its customer-relationship management suite.

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Five Keys to Marketing Analytics Excellence


Marketing is all about finding the most profitable growth opportunities in your data, knowing where to place your bets, taking the best marketing action, and ultimately maximizing the cross-business influence of every dollar you spend. You can accomplish these things through a customer intelligence platform that aligns the customer journey with your marketing systems and processes.

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Kentico Enterprise Marketing Solution (version 7) for Web Content Management Systems Certification Report


Kentico Enterprise Marketing Solution (EMS) is now TEC Certified for online evaluation of Web content management (WCM) solutions in the Information Management and Collaboration Evaluation Center. The certification seal is a valuable indicator for organizations relying on the integrity of TEC research for assistance with their software selection projects. Download this report for product highlights, competitive analysis, product analysis, and in-depth analyst commentary.

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Free Online FSM Software Comparisons Now Available


TEC is pleased to announce that you can now compare field service management (FSM) solutions head-to-head using TEC Advisor—our free online software evaluation and selection tool. FSM solutions provide planning and scheduling, work order management, customer engagement management, and other essential functionality for companies with highly mobile, customer-facing workforces. You can

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