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Featured Documents related to
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Enterprise Marketing Management (EMM) Evaluation Center
Define your software requirements for Enterprise Marketing Management (EMM), see how vendors measure up, and choose the best solution.
SAP Marketing vs SAP Finance
Compare ERP solutions from both leading and challenging solutions, such as SAP Marketing and SAP Finance.
Enterprise Marketing Management (EMM) Software Evaluation Reports
The software evaluation report for Enterprise Marketing Management provides extensive information about software capabilities or provided services. Covering everything in the EMM comprehensive model, the report is invaluable toward RFI and business requirements research.
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free marketing letters templates
Powering Marketing Success
Marketing organizations are often the first to face spending and resource cuts—even as they face increased pressure to contribute to revenue goals. These organizations need to drive demand more effectively and support sales efforts. They must also prove their value to the organization. Learn about customer relationship management (CRM) applications that can help align your organization to increase marketing success.
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9/1/2010 3:24:00 PM
A Marketing Survival Guide
Find out in the white paper data quality: a marketing survival guide.
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7/1/2009
Amdocs Overhauls Its Marketing
Amdocs believes its ICM strategy resonates with its customers, who, facing increased competition and price commoditization, realize that they need to differentiate customers' experiences from the competition, to enhance customer loyalty and increases profitability.
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: Amdocs, customer relationship management, CRM, call center, operations software, communications service provider, business process outsourcing, customer life cycle.
8/3/2005
Calgoo In-Calendar Marketing
The increasing number of marketing messages consumed by the average person every day is making it harder for businesses to reach their target audiences. Lack of calendar interoperability has made it impossible to place advertising in the calendars of desktop calendar and web calendar users. Find out how delivering in-calendar content, on a purely opt-in basis, can be an effective alternative to e-mail marketing.
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10/30/2008 2:24:00 PM
Falling through the Cracks: The Hidden Issue That May Be Crippling Your Sales, Marketing, and Customer Service Databases
The contact database sits at the heart of any successful customer relationship management (CRM) program. Indeed, most CRM efforts aim at improving revenues based on the contact database. But what about the information that never made it into the database at all? The investment in these leads will often be lost—and the sales may go straight to the competition.
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4/23/2007 5:29:00 PM
Improving CRM Investments: Optimizing the Customer Life Cycle with Intelligent Marketing Automation
Building customer relationships requires six key elements to be in place and working together to maximize your customer relationship management (CRM) investment. Because these strategies are synergistic, one missing piece can have an impact on the effectiveness of the other parts. Find out about the six components that can lead you to having—and using—a profitable CRM system that includes a marketing automation solution.
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12/7/2009 10:13:00 AM
Welcome to the Evolution: Audience Based Marketing - Now and Moving Forward
With recent advancements, publishers and advertisers need to know how to get the right message to the right customer and in the right place to achieve their campaign goals. This report explores the emergence of data-driven audience targeting and reveals some of the ways that publishers are embracing newer ‘actual data’ tools to create dynamic audience segments that are more flexible and truly able to meet advertisers’ needs.
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5 Ingredients for Creating the Optimal Product Strategy
How do you transition your organization from one that falls short of meeting product revenue goals to one that consistently delivers solutions customers must have? The answer lies in turning your product innovation strategy into a core business process aimed at listening to the voice of your customer. Learn the five things you need to know to create the optimal product strategy for your company.
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9/8/2010 10:24:00 AM
Partner Channel Management: Build Stronger Partnerships for Stronger Profits
Channel partners have the power to make or break your business. But multi-tiered sales, service, and marketing channels have complex demand chains. This makes it even more important for you to build and maintain strong partnerships with dealers, distributors, agents, resellers, and systems integrators. Learn how a partner relationship management solution can help you build a more profitable and loyal indirect channel.
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9/1/2010 3:27:00 PM
Share This : Evento internacional sobre gestión de clientes y marketing relacional
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6 Success Factors for a Best-Run Marketing Organization
In the white paper six success factors for a best-run marketing organization, you'll learn that in order to build a successful marketing operation ...
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7/14/2009
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