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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 free marketing strategy samples


Case Study: Fetco Home Decor
Fetco Home Decor, designer and wholesaler of fashion frames and other décor products, was relying on Excel spreadsheets to perform its forecasting process. The

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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Employee Performance Management: Making It a Reality in Your Organization


Over 90 percent of human resources (HR) professionals rate employee performance management (EPM) as a top priority. Yet considerably fewer have EPM systems deployed within their organizations, mostly because of concerns about presenting a persuasive case for such projects to executive management. However, a structured approach to selecting, planning for, and implementing an EPM solution can help alleviate those concerns.

free marketing strategy samples  a successful project. Get FREE HR EPM Software Comparisons Resources Related to Employee performance management : Employee performance management (EPM) (Wikipedia) Employee Performance Management: Making it a reality in your organization Employee Performance Management (EPM) is also known as: Performance management , Human Resources , Human Resources management , Performance measurement , Performance Management Overview , Simple Employee Reviews , HR Performance Management , Employee performance Read More

Growing Food and Beverage Businesses: Innovation to Maximize Market Opportunities


Global demand for food and beverages continues to rise, and the market will pay a premium for partially prepared healthier choices. Food and beverage manufacturers with innovative solutions for these niche markets are in a position to gain brand dominance, resulting in higher revenues, profits, and market share. Discover tactical and strategic innovative practices that can help support changes in your business processes.

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Conviction is the Intangible in a Successful Positioning Process


You need conviction to skillfully handle the inevitable criticism during the positioning process. Otherwise, you're likely to try something different every time someone challenges you. This doesn't need to happen. Adopt a positioning process that includes an evaluation criterion.

free marketing strategy samples  statement). Those involved are free to suggest any positioning statement they want. You'll hit the bull's-eye (the statement that works best) sooner if brainstorming ideas address your target buyer's most pressing problem. Reject those ideas that do not. But we're jumping ahead in the process. Before you put together a team to develop a message strategy, a lot of research needs to be completed and documented. Successful positioning requires a thorough understanding of your customers, your competition, Read More

IT Investment Decision Making: Getting to "Yes"


Many technology sales cycles get bogged down in the IT department. But while it is unlikely that a sale will get anywhere without IT management buy-in, IT approval is no guarantee of success. Getting a “yes” requires accessing and influencing other decision-makers, especially in the finance department. And along the way, there are plenty of others who can say “no.”

free marketing strategy samples  services. Many seek out free analytical content on the internet especially those working in the public sector or smaller businesses The IT sales and marketing challenge Few businesses consider information technology (IT) as a peripheral activity or even as a burdensome overhead. For the overwhelming majority it is seen as a core activity that adds value to their activities (Figure 1). This will not come as a surprise to most IT vendors, who find how critical their particular components of the customers Read More

Marketing Automation: Coming of Age Slowly


Marketing is possibly the only remaining major business function yet to revise its core processes to take advantage of IT that can cut time, costs, and improve the quality of its operation. Nevertheless with marketing automation there are huge untapped opportunities for business improvement, given marketing has a unique vantage point in any enterprise to understand the customer needs, buying behavior, and value perception.

free marketing strategy samples  Automation: Coming of Age Slowly Introduction The debate about the future of the marketing automation and management market, as a stand-alone sub segment of the entire customer relationship management (CRM) market, continues, partly owing to mixed signals coming from relevant point solutions providers. On one hand, recent demise, and buyout of Xchange by Amdocs (see Xchange Adds To The List Of CRM Point Solutions' Casualties ) was the last in the array of less-fortunate point players. At the time Read More

Marketo Launches New Component of the Marketing Nation


The marketing automation provider Marketo introduces Marketo Program Exchange, a new addition to its Marketing Nation platform. Marketing Nation is a free-of-charge network that can be joined by any Marketo customer. Marketo Program Exchange provides users with access to a pre-built marketing programs library. These templates have been created and deemed as best-of-breed by Marketo customers

free marketing strategy samples  Nation platform. Marketing Nation is a free-of-charge network that can be joined by any Marketo customer. Marketo Program Exchange provides users with access to a pre-built marketing programs library. These templates have been created and deemed as best-of-breed by Marketo customers. The press release states that the templates were verified and optimized based on the experience of 21,000 users who engaged with them. The members of the network can either use the existing content or further develop it. Read More

A Business Case for Managing the Marketing Content Supply Chain


In their efforts to accelerate time to market and improve business process efficiency, many marketing organizations adopt customer relationship management (CRM). But CRM often falls short in exploiting the exponential growth of content associated with product and brand marketing. By using a digital asset management (DAM) solution, however, you can increase productivity and achieve a favorable return on investment (ROI).

free marketing strategy samples  Business Case for Managing the Marketing Content Supply Chain In their efforts to accelerate time to market and improve business process efficiency, many marketing organizations adopt customer relationship management (CRM). But CRM often falls short in exploiting the exponential growth of content associated with product and brand marketing. By using a digital asset management (DAM) solution, however, you can increase productivity and achieve a favorable return on investment (ROI). Read More

Neolane Announces New Version of Neolane Marketing Analytics


Neolane has introduces a series of enhancements for its marketing analytics platform. The solution was designed to help marketers plan, target, execute, and measure personalized messages across channels. According to the press release, new enhancements eliminate the need to rely on the expertise of data scientists or information technology (IT) staff while permitting marketers to usebig data

free marketing strategy samples  Announces New Version of Neolane Marketing Analytics Neolane has introduces a series of  enhancements for its marketing analytics platform . The solution was designed to help marketers plan, target, execute, and measure personalized messages across channels. According to the press release, new enhancements eliminate the need to rely on the expertise of data scientists or information technology (IT) staff while permitting marketers to usebig data directly. Neolane also has a role-based Read More

SSA Global--The Right Product Strategy


SSA Global's Client Forum has reinforced our impression that the vendor's product strategy is an effective strategy that addresses the realities of today's market. However, the execution is not without challenges. Although we found confusion on the part of a few, customers appeared supportive of the SSA strategy.

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Making Strategy Real


How can management communicate the organization’s strategy effectively and assure that the entire organization has bought into it and is aligned with it? Business performance optimization systems are an important tool for success. By using business performance optimization systems, employees are empowered to confidently make timely, strategically-aligned decisions based upon facts, not intuition or corporate politics. See how.

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Strategy Analytics


Strategy Analytics provides business consulting, research, and analysis. The firm publishes reports and evaluates technologies, markets, and companies.

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Enterprise Marketing Management (EMM) RFI/RFP Template


Marketing Automation, Resource Management, Digital Asset Management, Financial Management, Reporting and Analysis, Configuration Points, Integration Points, Platforms, Security, Administration, Lead Management, E-mail Marketing, Product Technology, and Support

free marketing strategy samples  Marketing Management (EMM) RFI/RFP Template The Enterprise Marketing Management (EMM) RFI/RFP Template lists and describes 938 features and functions found in Enterprise Marketing Management (EMM) software solutions. This Enterprise Marketing Management (EMM) Template can help you save time, control costs, and communicate clearly with vendors at nearly every stage of your Enterprise Marketing Management (EMM) software selection projects. Features and functions included in this Enterprise Read More

Mid-Market Strategy: International Enterprise Solutions


Adonix marks its strategy with two catchwords: "growth" and "independence". It has carefully assessed and added acquisitions to broaden Adonix X3 suite's functional scope, licenses and services; and continues nurture internal development with its own resources.

free marketing strategy samples  mixed-mode manufacturing environments to freely adapt their systems to the style of manufacturing required. For these reasons, the process-manufacturing suite has been a case of success at Adonix lately, with an enviable sample of customers in the industries, such as food and beverage, with Ganong Brothers and Simply Lite Foods (confections), Foxtail Foods (baked goods), East Coast Olive Oil , and Calico Cottage (fudge). Other industries of notice include the chemical industry, with Aceto Corporation (in Read More

Adventive Marketing, Inc.


There are currently no details available for this vendor. However, we are working to update this vendor’s information in our database as soon as possible. Please check back again.

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