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Documents related to » free online journals on marketing


Powering Marketing Success
Marketing organizations are often the first to face spending and resource cuts—even as they face increased pressure to contribute to revenue goals. These organizations need to drive demand more effectively and support sales efforts. They must also prove their value to the organization. Learn about customer relationship management (CRM) applications that can help align your organization to increase marketing success.

FREE ONLINE JOURNALS ON MARKETING: SAP, marketing management, management marketing, management courses, customer relationship management, brand management, campaign management, marketing and management, marketing management software, sales marketing management, marketing sales management, syllabus management, marketing management jobs, management courses online, business marketing management, marketing business management, email marketing management, assignment management, strategic brand management, business management course, strategic marketing management, marketing project management, marketing management project, customer .
9/1/2010 3:24:00 PM

Amdocs Overhauls Its Marketing
Amdocs believes its ICM strategy resonates with its customers, who, facing increased competition and price commoditization, realize that they need to differentiate customers' experiences from the competition, to enhance customer loyalty and increases profitability.

FREE ONLINE JOURNALS ON MARKETING: Amdocs, customer relationship management, CRM, call center, operations software, communications service provider, business process outsourcing, customer life cycle.
8/3/2005

A Marketing Survival Guide
Find out in the white paper data quality: a marketing survival guide.

FREE ONLINE JOURNALS ON MARKETING: marketing survival guide, marketing, survival, guide, survival guide, marketing guide, marketing survival..
7/1/2009

“B” Before “e” When Marketing to “C”
ResponseLogic launches a personalized marketing tool based on expert systems technology. Promising to improve the bottom line of any Web business that markets to consumers, the company charges only when the product makes a valid recommendation.

FREE ONLINE JOURNALS ON MARKETING: aspects the marketer is freed to devise rules based on business objectives. Expert systems technology is sometimes thought of as an older technology than collaborative filtering, on which many other personalization products are based; collaborative filtering technologies attempt to identify one customer as being part of a group with similar behaviors. Its best known application is on sites where a shopper sees a list of recommendations based on previous purchases, and after a purchase also sees
5/15/2000

A Positioning Process Helps Product Marketing Managers Do More
Because product marketing managers constantly juggle competing priorities, companies should consider implementing a formal positioning process as a way of cloning their product marketing managers. Rationale documents and message strategies become vehicles that transfer product knowledge to marketing and sales.

FREE ONLINE JOURNALS ON MARKETING: product information management, PIM, business to business, B2B, product marketing, positioning, positioning process, positioning strategy, rationale document, product knowledge, supporting benefit statements, message strategy, messaging.
2/12/2007

Busting Out of the Inbox: Five New Rules of 1to1® E-mail Marketing
Situating e-mail in a multichannel marketing plan is more complicated than it used to be. Where exactly does e-mail fit in the world of blogs, vlogs, and podcasts—where MSN, Google, and Yahoo! call the shots? Marketers need to understand which strategies and tactics are most effective to ensure that their e-mails will be delivered, opened, and acted upon.

FREE ONLINE JOURNALS ON MARKETING:
11/30/2006 3:53:00 PM

PROS Inc.’s New Mission—“Big Data” Sales & Marketing Apps
PROS has traditionally been a leader of prescriptive pricing and revenue management software, allowing companies to improve financial performance and improve their entire business agility. The vendor is now shifting its strategy and diving into the big data apps business. See how PROS is leveraging its pricing expertise to help companies find new ways to turn big data into actionable insights and improved sales effectiveness.

FREE ONLINE JOURNALS ON MARKETING: prescriptive pricing software, revenue management software, B2C yield management solution, B2B price management solution, big data pricing and revenue management software, big data apps for sales effectiveness, big data sales and marketing apps, big data sales and marketing software, PROS.
6/3/2013 2:08:00 PM

The Art and Science of E-mail Marketing
When crafting an e-mail marketing campaign, a few guidelines should be followed in order to maximize its effectiveness. Believe it or not, e-mail marketing is not only an art, but a science as well. Carefully balancing the needs of the audience, properly communicating your inspiring message, and using the right technology to manage the interaction are some of the key ingredients needed to make it a success.

FREE ONLINE JOURNALS ON MARKETING:
10/26/2007 11:38:00 AM

The Seven Deadly Sins of Software Marketing
Huge amounts of money are spent on marketing collateral—you need to ensure that you get your money's worth. This article discusses seven common mistakes made when developing software marketing collateral. Read on to see if you need to repent.

FREE ONLINE JOURNALS ON MARKETING: say in big letters Free HBO and in small letters Motel ? Of course not. Likewise, if your marketing material emphasizes effective formula management before you mention that you cater to the chemical industry, you may want to reverse the order. Sin #2. Swerving Off Course Too often we give up before the finish line is in sight. We become impatient if the results of a marketing campaign are not immediate. Here are some simple facts. Getting more than a 1 percent hit ratio for a marketing campaign is
10/1/2007

Neolane Announces New Version of Neolane Marketing Analytics » The TEC Blog


FREE ONLINE JOURNALS ON MARKETING: CRM, customer relationship management, industry watch, marketing automation, Neolane, Neolane Marketing Analytics, TEC, Technology Evaluation, Technology Evaluation Centers, Technology Evaluation Centers Inc., blog, analyst, enterprise software, decision support.
23-01-2013

Application Vendors - Avoid Sabotaging Sales With Marketing
Have you ever lost deals where you knew you had the better product? Have you ever lost deals where the prospect agreed you had a better product? The two most frequent reasons for losing deals are poor salesmanship and poor marketing.

FREE ONLINE JOURNALS ON MARKETING:
1/31/2003


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