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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
Get free sample report

Compare Software Solutions
Visit the TEC store to compare leading software solutions by funtionality, so that you can make accurate and informed software purchasing decisions.
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 free samples of marketing proposals


Everything You Need to Know About Digital Marketing
Digital marketing involves using your Web site and associated marketing tools to promote your business online. You can learn some basic skills in both search

free samples of marketing proposals  bwired,digital marketing,search engine optimization,search engine optimisation,SEO,SEO marketing,SEO tips,SEO strategies,SEO strategy,marketing and advertising,online marketing,web marketing,SEO services,digital marketing strategy,website rankings

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Sales Force Automation (SFA)

Sales Force Automation (SFA) systems help sales and marketing teams with functions related to taking orders, generating proposals or quotes, managing territories, managing partners, and maintaining contact data. Systems often include various levels of analytic and reporting capabilities. 

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IBM Marketing Performance Analytics


The IBM Marketing Performance Analytics solution helps marketing organizations and CMOs understand and justify performance by answering three critical questions: “how are we doing?”; “why?”; and “what should we be doing?”

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The Best of Both Worlds: Gain Flexibility through Multiple Models of Software Delivery


Lower IT costs, faster return on investment (ROI), and better security—just a few of the promises the software-as-a-service (SaaS) business model makes. SaaS can help small-to-medium businesses manage customer service and support cost-effectively. But there are a few concerns to consider if you’re thinking of an on-demand service. A vendor that offers the best of both on-demand and on-premise solutions may be the answer.

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Positioning Makes Your Marketing Budget Go Further-and Hit the Target


Many business-to-business (B2B) software companies don't have a formal positioning process, and it's costing them time, money, and much more—a marketing message that misses the mark. This article explores the benefits of implementing a business process for positioning.

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Dynamic Best Practices of Vulnerability Management


Vulnerability management, the discovery of vulnerabilities and assessment of the risk to the network, is a critical part of both the security and business landscape that any company’s security team needs to understand and implement for long-term success. But companies that rely totally on signature-based defenses can be helpless against many threats. Find out how to reduce risks by identifying and eliminating weaknesses.

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Five Keys to Marketing Analytics Excellence


Marketing is all about finding the most profitable growth opportunities in your data, knowing where to place your bets, taking the best marketing action, and ultimately maximizing the cross-business influence of every dollar you spend. You can accomplish these things through a customer intelligence platform that aligns the customer journey with your marketing systems and processes.

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Sales and Marketing


Sales (the function that directly generates revenue through the sale of products or services) and marketing (the function that addresses customer needs and wants through communication) are two indispensible pillars of today’s businesses. Due to the affinity between sales and marketing, the two are commonly considered to be in the same category of business area. A few trends in this business area:

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Wipro Point of View: Changing Nature of the Wealth Management Industry


The slump in the wealth management industry has its roots in the financial crisis in America and Europe. This has led to high-net-worth individuals (HNI) getting increasingly attracted to low risk, low management investments. Dr. Ashok Hegde, Global Head of Financial Services, Business Analyst Practice, Wipro, shares his expertise on the current challenges faced by and opportunities available to wealth managers. Read more.

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Accelerate Your Marketing ROI with Analytics


Use customer insights to design effective marketing strategies. Extract insights from diverse data sources, including social media and financial systems, regardless of role or environment. Capture real-time insights that help improve the customer experience. Using integrated measurement across multiple channels, your business will experience comprehensive marketing ROI. Watch this video to learn more.

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Business Answers at Your Fingertips: The Real-time Value of BI


This Aberdeen Research brief homes in on the critical time element of a best-in-class business intelligence (BI) strategy. The research shows that top performer are leveraging real-time of near real-time analytics to proactively manage their business and drive substantial performance improvements. Download this report for full details.

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Software-as-a-service ERP versus On-premise ERP through the Lens of Total Cost of Ownership


This IDC white paper looks at the growing applicability of software as a service (SaaS) for enterprise-level business applications, and analyzes the adoption rate and total cost of ownership (TCO) of this technological approach. Download this white paper to find out how a hosted option can drive significant cost savings, reduce initial implementation times, and bring new functionality with relative ease and convenience.

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