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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 function of market segmentation


Business-to-business Price Segmentation-Outlined and Explained
The central premise of price segmentation, especially in business-to-business environments, is that pricing should be consistent for similar deals. The process

function of market segmentation  price segments as a function of the selected customer, product, and order attributes, such as industry, product mix, and competition. Price management vendor Zilliant aptly explains that price segmentation uses these attributes to reveal different micro-markets,' much like a prism reveals the spectrum of colors hidden within white light. The final result is a price segmentation model that more precisely groups and benchmarks each price observation against a well-defined micro-market of highly similar

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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Documents related to » function of market segmentation

PeopleSoft: Giving Fervent Hope To The Market And Jitters To The Competition. Part 2: The Implications


PeopleSoft has joined the elite group of vendors that can deliver a majority of the components of a complete e-business framework. If one considers all aspects of a CRM or SCM evaluation, PeopleSoft has earned the license to be evaluated along with market leaders.

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8 CRM Essentials: An Executive Guide to the Must-have Elements of Every Successful CRM Initiative


It’s no secret that winning and retaining customers is the key to growth and success. But that’s no small feat, with ever-increasing customer demands, as well as the difficulty of implementing and enforcing processes to support your interactions with prospects, customers, and partners. Eight proven customer relationship management (CRM) best practices can help you create a customer retention strategy. Learn more.

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Two Vendor Execs Discuss the Current B2B Pricing Market (and its Future)


Why are some companies still managing their prices with spreadsheets—and leaving their single most important profit lever to such inadequate if not harmful practices? TEC principal analyst P.J. Jakovljevic finds out and sits down with two vendor execs to see how B2B pricing software allows companies to detect profit anomalies and take rapid pricing actions, increasing their revenues and profits and gaining business agility.

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One Vendor's Exploit of Marrying Infrastructure with Selling and Fulfillment Applications


For many manufacturers, distributors and retailers with a mishmash of disparate back-office business applications, Sterling Commerce, a traditional integration and communication provider, has recently unveiled a package designed to automate web-based commerce all the way from order capture to fulfillment and payment, as a result of bringing together a few prudent acquisitions over the last three years.

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The Value of Measuring End-User Experience from a Global Point of Presence


As businesses expand to different geographies and markets, they develop new types of online tools and services to ensure growth. As end users interacts with these tools, it becomes critical to gain insight into the end-user experience. This white paper discusses the need to measure end-user experience from a global perspective and also how Site24x7 can help organizations achieve optimal level of quality end-user experience.

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Survey of SMB Manufacturers: Results Show ERP Contributes to Success


Sage North America today announced the results of a snapshot survey of small to medium business (SMB) manufacturers on the general health of their businesses and use of their enterprise resource planning (ERP) system. Check out Sage's infographic. In sum, SMB manufacturers have added jobs, are more optimistic than not about the economy, and believe that their ERP system has helped serve

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Forecasting Total Cost of Ownership for Initial Deployments of Server Blades


For organizations deploying many servers, total cost of ownership (TCO) analyses favor blade over rack-optimized systems. Blade server systems—reducing both capital and operating expenses—exploit economies of scale when deploying servers in volume. Saving power, cooling, and space by more than 25 percent, the blade advantage is particularly relevant for servers working in conjunction with storage area networks (SANs).

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Information Security Firewalls Market Report Part One: Market Overview and Technology Background


The firewall market is a mature and competitive segment of the information security market. With numerous vendors and firewalls in all price ranges choose from, IT decision makers should be especially selective. This report presents a market overview and some criteria for selecting products from the long list of contenders.

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IDC and Webroot Present: Securing Enterprise Environments against Spyware-Benefits of Best-of-breed Security


The threat of spyware has risen to epidemic levels for many information technology professionals trying to protect their users and network. In response, many security vendors are creating anti-spyware software to seek out spyware and eradicate it from the enterprise network. Webroot's Spy Sweeper Enterprise is just such a product.

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The Market Impact of Two Powerhouses


This is an analysis of the equivalent moves of two superpowers to secure the lower-end of the market, also known as the small-to-medium enterprise (SME) market segment. One is Microsoft Business Solutions (MBS), the other is UK-based the Sage Group.

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