At Oracle OpenWorld, Larry Ellison introduced Oracle Social Relationship Management (SRM) Suite. The product incorporates multiple social platforms to facilitate real-time interaction between companies and their clients. For existing Oracle customers the obvious advantage comes from the fact that Oracle SRM Suite integrates with other Oracle enterprise applications (i.e., Oracle Fusion Marketing
Oracle enterprise applications (i.e., Oracle Fusion Marketing, Oracle Fusion Sales Catalog, Oracle ATG Web Commerce, and Oracle ERP) as well as the Oracle Platform Services (i.e., Oracle Java Cloud Serve and Oracle Database Cloud Service). For marketers, this means an all-in-one package that integrates their social media presence with their Web pages.