X
Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
Get free sample report

Compare Software Solutions
Visit the TEC store to compare leading software solutions by funtionality, so that you can make accurate and informed software purchasing decisions.
Compare Now
 

 gartner mrm


Is the Ongoing Marketing Software Arms Race Justified?
Given the slew of marketing software acquisitions by a number of big players, TEC's principal analyst P.J. Jakovljevic rightfully asks whether the vendors

gartner mrm  2017 (as predicted by Gartner )?   No Longer Will Your Father’s “Mad Men” Marketing Suffice   There seems to be ample room for growth in marketing automation or EMM software. Sales force automation (SFA), another component of customer relationship management (CRM) software, has long been helping sales managers view their sales pipeline, forecast, and discern which sales employees perform, and what should be done to better move the leads and opportunities through the funnel. But, nearly all sales

Read More


Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

Start Now

Documents related to » gartner mrm

Understanding Service-oriented Architecture and Its Impact on Small Manufacturers


Within the manufacturing community, the arrival of the latest, greatest enterprise software technology is often met with skepticism. The right service-oriented architecture (SOA) application, however, can reverse such doubts, as SOA continues to emerge as the dominant technical platform for building next-generation business applications. Its potential to transform enterprise software applications is not only well hyped—it’s also well documented.

gartner mrm   Read More

SAS and Action-Oriented Business Processes: Alliances, Partnerships, and Acquisitions


Combining deep analytics with BI solution functionality, expanding in certain verticals, and by acquiring several well thought out companies, have been key for SAS to further entrench itself in the market.

gartner mrm   Read More

Application Portfolio Management: Delivering Improved Functionality


Today’s technology and application leaders are pressured to deliver functionality that drives efficiency, innovation, and growth—while reducing costs. As a result, technology and application portfolio management (APM) are top business priorities. Learn about a framework for implementing an APM program that can enable your company to monitor and analyze the impact of application changes and reduce portfolio complexity.

gartner mrm   Read More

The Impact of the Economic Crisis on Software Buying Behavior


When the economic crisis hit, organizations scurried to find ways to cut back and keep their businesses afloat. Survival was key. Investments and projects of all kinds were put on hold, including upgrading and replacing enterprise software systems. A forecast alert by Gartner showed that enterprise software spending between 2008 and 2009 dropped by 2.6%. No doubt, enterprise software spending is

gartner mrm   Read More

Is There Much More (Pro)Clarity In Microsoft’s BI Strategy Now? - Part 2


Part 1 of this blog series presented Microsoft’s official position on its recent notable change in business intelligence (BI) product strategy, whereby the company is breaking apart the business performance management (BPM) family of products. To that end, Microsoft will include the monitoring and analytic functionality within Microsoft Office SharePoint Server (MOSS) 2007, while seriously

gartner mrm   Read More

Integrating Vulnerability Assessment and Remediation: Guidelines to Maximize Performance and Benefits


Over the past few years, vulnerabilities have exploded across all types of platforms—leaving IT security and operations teams scratching their heads. Today, many companies use the scan-and-patch method for managing vulnerabilities—a reactive security process that should be avoided. By combining assessment and remediation, companies create a vulnerability management program that can rapidly respond to emerging threats.

gartner mrm   Read More

Social Media and Collaboration: Not for “Serious” Manufacturers? Think Again.


Many people consider social media as a set of tools for communicating with others and/or entertaining themselves and collaboration as a characteristic of business processes and workflows that allows employees to work together to be more efficient. In reality though, both social media and collaboration can help employees communicate and share information, and thus work more efficiently. In

gartner mrm   Read More

Why Are CRM and Analytics Intrinsically Connected?


The new metrics of customer profitability, lifetime value, and wallet share are needed to supplement the traditional metrics of market share and penetration. Typical functional components of marketing automation include customer data cleansing and analysis tools, and campaign management systems.

gartner mrm   Read More

Epicor's Vision and Strategy for Cloud ERP


I recently had the opportunity, during Epicor’s global customer conference, to talk with Chad Meyer, director of product marketing, and he shared with me some of the highlights of Epicor’s vision and strategy for cloud enterprise resource planning (ERP). Epicor has since 2010 offered a scaled-back Epicor Express Edition of the Epicor 9 (Epicor ERP) solution. The express edition is

gartner mrm   Read More

In the News: Gartner Lawsuit


Gartner seems to be in the news a lot lately. First, they announced they will acquire AMR and now we find out that a vendor is suing them for not being included in the Magic Quadrant. I wasn’t surprised to find out that the name of the website where the news was published is techdirt. Another interesting post on the same website caught my attention: five years ago, a woman sued a telecom

gartner mrm   Read More