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Is the Ongoing Marketing Software Arms Race Justified?
Given the slew of marketing software acquisitions by a number of big players, TEC's principal analyst P.J. Jakovljevic rightfully asks whether the vendors

gartner mrm  2017 (as predicted by Gartner )?   No Longer Will Your Father’s “Mad Men” Marketing Suffice   There seems to be ample room for growth in marketing automation or EMM software. Sales force automation (SFA), another component of customer relationship management (CRM) software, has long been helping sales managers view their sales pipeline, forecast, and discern which sales employees perform, and what should be done to better move the leads and opportunities through the funnel. But, nearly all sales Read More...
Enterprise Marketing Management (EMM)
The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively an...
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Documents related to » gartner mrm


Microsoft Analyst Event Part Two: Dynamics Offerings for ERP and CRM


gartner mrm  Analyst Event Part Two: Dynamics Offerings for ERP and CRM I recently attended the Microsoft Dynamics Fall Analyst Event (FAE) 2012 in Washington state, which started with a tour of a local Microsoft Store (see Part 1 of this blog series,  Microsoft Analyst Event Part One: What’s New for Fall 2012 ). At the company’s Redmond, WA Microsoft headquarters, Kirill Tatarinov, President of the  Microsoft Business Solutions Division (MBS) , gave us the 2012 year-end review. One major point that Read More...
ERP Demand Being Re-heated
As reported on March 5 in The Dallas Morning News/KRTBN -- E-commerce may get all the attention, but information technology experts say the demand for

gartner mrm  director at the Minneapolis-based Gartner Institute. Our expectation is there will be renewed interest in ERP and e-business. Ms. Gomolski said companies reduced spending on ERP in the second half of 1999 because they had to focus on the year 2000 bug, which affected computer systems that represented years as two digits. Now companies are struggling to find qualified professionals to implement ERP systems. The trouble is that so many qualified ERP pros already have been lured into e-commerce projects, Read More...
To SaaS or Not, Is That a Question? - SaaSy Discussions (Part II)
Wow, how time flies and how many things have happened in the market these days to distract a market observer! Namely, only over a year after my SaaSy Discusions

gartner mrm  rather than on facts. Gartner recently expressed concern that some companies are deploying SaaS solutions based on false assumptions, with unnecessary disappointments and disillusionments as a result. Gartner recently outlined the top five SaaS assumptions , starting with the misperception that SaaS is less expensive than on-premise software. The leading analyst house finds this to be true perhaps during the first two years but possibly not over five years. As explained earlier on, SaaS works well at Read More...
Red Hat Adds Middleware Services on OpenShift PaaS
Red Hat, Inc., provider of open source solutions, recently outlined the next phase of its strategy for delivering one of the industry’s first comprehensive

gartner mrm  to increasingly specialized services. Gartner uses the term “xPaaS” to describe the group of these specialized public cloud services, such as bpmPaaS, iPaaS (integration), mPaaS (mobile apps), and aPaaS (apps). However, these services are often offered in isolation from one another by technology providers. Today’s enterprise applications are distributed across disparate infrastructures and integrate both complex processes and numerous data sources, requiring easier and more nimble integration, and Read More...
How PPM Provides Direction in Uncertain Economic Times
Project portfolio management (PPM) is a process to obtain project management information of all resources, time, budget, and labor skills in order to align

gartner mrm  according to the recent Gartner-sponsored “ Project & Portfolio Management Summit (June 2008) ”: “PPM spending will exceed annual revenues of $1 billion in 2009.” Given the strong market potential for PPM software products despite a sluggish global economy, here are a few selected vendors featured in the TEC Vendor Showcase that are worth looking at: Deltek Systems Deltek provides an integrated toolset for PPM with Deltek PPM and EVM Products. Modules include portfolio analysis, risk management, Read More...
Partner-Friendly Oracle Update - Part 2
Part 1 of this blog series outlined Oracle’s recent (and seemingly genuine) change of heart and approach towards partnering. The analysis then moved into Oracle

gartner mrm  software applications . At Gartner ’s recent BPM Summit , I learned that the success of Microsoft Office SharePoint Server (MOSS ) is due to the following three factors: Microsoft includes the product in its Windows Server operating system (OS ), so it is distributed widely and free via Windows SharePoint Services (WSS ); The product has enough appeal and functional features out-of-the-box , and is easy enough to set up, so that a competent businessperson can get it running without the information Read More...
TEC Presents Software Evaluation Methodology at Gartner's Small Business Vision Event in Toronto
According to Gartner, 70 percent of IT projects fail or fall short of expectations. With the SMB market spending over $400 billion (USD) annually, event

gartner mrm  Software Evaluation Methodology at Gartner's Small Business Vision Event in Toronto TEC Presents Software Evaluation Methodology at Gartner's Small Business Vision Event in Toronto Montreal, May 29, 2006 MONTREAL - May 29, 2006 - According to Gartner, 70 percent of IT projects fail or fall short of expectations. With the SMB market spending over $400 billion (USD) annually, event attendees targeting this immense market were most responsive to TEC's stated objective of assisting SMBs in complex Read More...
Infor Announces the Acquisition of Orbis Global
One year after Infor and Orbis Global teamed up, Infor acquires Orbis Global. Orbis Global started out in Australia and later moved to San Francisco where its

gartner mrm  Announces the Acquisition of Orbis Global One year after Infor and Orbis Global teamed up,  Infor acquires Orbis Global . Orbis Global started out in Australia and later moved to San Francisco where its headquarters are presently situated. In November 2011  Infor announced a strategic partnership with Orbis Global  to enhance its Epiphany customer relationship management (CRM) suite by integrating Orbis Global's SaaS marketing resource management (MRM) solution. Infor Epiphany suite aims to Read More...
Neolane Announces New Version of Neolane Marketing Analytics
Neolane has introduces a series of enhancements for its marketing analytics platform. The solution was designed to help marketers plan, target, execute, and

gartner mrm   Read More...
Progressive IT Management Strategies: The IT manager’s 360-degree view of business
The New CIO Business Leader and Change Management ExpertToday’s chief information officer (CIO) not only has to be knowledgeable about technology, but

gartner mrm  survey sponsored by the Gartner Group, Cost Cutting in IT, states that “2008 represents an important year in the transformation of IT’s role. Executive expectations for IT will accelerate towards greater support for solutions that attract, engage, and retain customers.” Notwithstanding the progress made in the area of aligning business requirements with IT skills, the gap has still not narrowed significantly, as a generational shift has occurred: IT employees in their mid to late 30s have only ever Read More...
The Blessing & Curse of SharePoint’s “Grandma’s Attic” - Part 2
Part 1 of this blog series analyzed the runaway success and genesis of Microsoft SharePoint or Microsoft Office SharePoint Server (MOSS). The article outlined

gartner mrm  integrated content archiving tools. Gartner recommends that if the involved group in question works with content that plays a role in any regulated process or if the business users believe that the content will become business records in SharePoint, then they should get the legal or compliance departments involved when they are setting up their sites. Gartner suggest the following sensible SharePoint sites governance guidelines: Inventory all sites/repositories and identify their owners and purposes Set Read More...
TRAC Records Inc.
TRAC specializes in developing strategic information plans and helping organizations deploy electronic document and records management systems using

gartner mrm  DM, recognized in the Gartner Group Leader Quadrant for ECM. Additionally, TRAC implements automated business process solution, Metastorm BPM, recognized in the Gartner Group Leader Quadrant for BPM. TRACs proprietary return on investment tool, TRAC ROI, calculates the payback on the investment in ECM and BPM solutions for our clients business case. TRAC helps organizations meet privacy, financial and regulatory requirements. TRAC implements best practice standards and efficient business processes to Read More...
Future Compatible
Companies contemplating upgrading or replacing their enterprise resource planning systems should evaluate whether the change will be compatible with future ERP

gartner mrm  birth to what the Gartner Group in 2001 first termed ERP II. ERP II is the next iteration of ERP that expands beyond enterprise-centric optimization and transaction processing to focus on improving enterprise competitiveness. The vision behind ERP II begins as an application strategy that sees all enterprise-centric business and e-applications integrated without requiring a single vendor approach. In essence, ERP II means that the business processes, applications, and data of all members in an Read More...

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