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B2B Demand Generation: How Successful Companies Are Improving Sales and Marketing Results
For decades, solution-selling and marketing methodologies have used the principle of identifying pains associated with business processes, in order to create

genera s a  campaigns. PAIN #3: Demand Genera   Marketing PAIN While business objectives may vary across industries and size of organization, two objectives for marketing executives tend to be consistent. First, marketing executives are challenged with the strategic initiative of identifying new and growing existing revenue streams. And second, marketing executives are charged with solidifying marketing position and ultimately growing market share. Resulting from these two objectives is the number one challenge for Read More
CRM for Financial and Insurance Markets
Customer relationship management (CRM) focuses on the retention of customers by collecting data from all customer interactions with a company from all access points (by phone, mail, or Web, or&n...
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Documents related to » genera s a

Challenges and User Recommendations for a Global Trading Solutions Provider on a Roll
The market is competitive, rapidly evolving, and highly fragmented, and one should only expect the intensity of competition to increase in the future. For the

genera s a  Order Management (this module generates orders after comparing demand against inventory; it notifies users of letter-of-credit requirements; it tracks vendor delivery performance against the original order; it generates invoices based on order information; it transmits and receives payment activity with banks, auditing the payments against the orders; and it reconciles estimated versus actual landed costs at the style, shipment, and component levels) International Logistics and Customs Management (this mo Read More
Baan Seeking A New Foster Home -- A Déjà vu Or Not Quite? Part Two: Baan Under Invensys
Baan's phase under Invensys, after a turbulent three years that have seen considerable people, market and technology change, and considerable worthwhile

genera s a  million investment in the next-generation platform that is envisioned to supplant its older ERP predecessors Baan IV and iBaan Enterprise , and which is code named Gemini and slated for delivery in September 2003. Although publicly traded, Invensys does not report its parts' P&L statements, but our estimates of Baan revenues in 2002 would be nearing $350 million. Second, during its recent revenue predictions on February 14, Invensys was conspicuously cautious on its second half of the year results, citing Read More
Frontstep (Nee Symix Systems) A Step Closer To A Turnaround
While Frontstep reported its fourth consecutive loss in Q2 2001, which was also the first quarter the company operated under the new name, the latest license

genera s a  infor software,symix systems,erp products,infor syteline,infor erp software,syteline training,syteline,infor visual,baan infor,syteline erp,erp lx,infor xa,erp product,infor erp,erp systems Read More
For a Million Gallons of Glue Find a Marketplace on Steroids
FreeMarkets, Inc., will provide marketplace access and services to the United States Postal Service. The USPS is the first Federal entity to use FreeMarkets

genera s a  that digital exchanges as generally understood do not fit every company. Organizations with complex buying needs should not reduce their requirements or standards to achieve their goals. However, organizations should also avoid assuming that their requirements are so complex as to require this top-of-the-line solution. They may find that they do have the option of using a more generic digital marketplace. If that is the case they should weigh the advantages carefully. Read More
What Makes a Good IT White Paper Good… and a Bad IT White Paper Very, Very Bad…
A white paper is a document or “brief” (and yes, perhaps unfortunately, I mean “brief” in the sense of something that informs rather than something that is

genera s a  underlying purpose, it is generally understood that a white paper—or at least a good one—shouldn’t be overtly “salesy.” Or, in other words, a white paper is not supposed to be an infomercial in silent portable document format. There are already a number of helpful online sources and books devoted to white paper “how-tos” and “dos and don’ts.” Here, in a series of posts, I’ll provide summaries of the main points that can be found in a couple of helpful sources, including Stelzner’s Read More
TCO Analysis of a Traditional Data Center vs. a Scalable, Containerized Data Center
Standardized, scalable, pre-assembled, and integrated data center facility power and cooling modules provide a total cost of ownership (TCO) savings of 30

genera s a  DCIM, data center, data center infrastructure management, DCIM management, IT, IT infrastructure, APC by Schneider Electric, facility operations and maintenance, data center facility operations, data center PUE, PUE, data center cooling module, data center power and cooling infrastructure, traditional data center, containerized data center, data center TCO Read More
CRM Selections: When An Ounce Of Prevention Is Worth A Pound Of Cure Part Two: Using A Knowledge Base To Reduce The Time, Risk And Cost Of A CRM Selection
Using a knowledge base in the selection process can reduce the time, risk and cost of procuring technology. Well constructed knowledge bases that are used in a

genera s a  set of priorities will generate a different rank among the three vendors. Figure 8 illustrates a new set of priorities. Figure 9 indicates that with the new priorities Genesis Global Technologies takes first place while Microsoft, which was first in the baseline model, is in third place. Figure 8 Figure 9 The above comparisons involved changing the priorities at the high level, but priorities can be changed at any level in the model. Figure 10 illustrates the capability to modify detail priorities. The Read More
A Tale of a Few Good SCM Players - Part 2
Part 1 of this blog post series followed the progress of Manhattan Associates from its inception in 1990 throughout the mid-2000s. During this time, Manhattan

genera s a  warehousing management offering is generally just as great, and it excels on the order management side. I also liked the vendor’s vision around  radio frequency identification (RFID)  technology a few years back, though I still don’t know if any vendor could ever monetize it. Compared to Manhattan’s capabilities mentioned in Part 1 , RedPrairie also has a distributed order management (DOM) product that features distributed sourcing,  available-to-promise (ATP ), item substitution, and Read More
Taking Innovation from a Buzzword to a Business Standard
Companies realize that innovation can mean the difference between effectively growing or transforming their business and falling behind. But for a company to

genera s a  SAP HANA,Eric Verniaut,service delivery model,SAP Services organization,business innovation Read More
Distribution in a Challenging Economy: Online (Software as a Service) versus Traditional Software
When considering major purchases, most people ask, “Why rent when you can buy?” But with IT systems, the reverse may be true. Software as a service (SaaS

genera s a   Read More
Facing A Selection? Try A Knowledge-Based Matchmaker Part 4: User Recommendations
This tutorial identifies the significance of researching technology vendors to both buyers and vendors/VARs. Buyers require research to determine the short

genera s a  enterprise application software,software selection,selecting enterprise technologies,selection practices,selection processes,strategic technology selections,selecting complex systems,value added resellers,software vendors,strategic it acquisitions,selecting software vendors,evaluation process,selection project teams,enterprise technology evaluations,knowledge base Read More
Move from a
While the role of IT in product development and sales has increased tremendously, a disconnect remains between the IT and business sides of an organization

genera s a  Business Value,IT spend,value creation,value definition,value delivery Read More
Strategies for a Successful CRM Implementation: A Guide for Small and Medium Sized Enterprises
In general, most organizations agree that customer satisfaction—one measure of customer relationship management (CRM) success—improves when CRM software is

genera s a  Medium Sized Enterprises In general, most organizations agree that customer satisfaction—one measure of customer relationship management (CRM) success—improves when CRM software is implemented. This white paper discusses the keys to successfully implementing CRM software solutions, as well as some of the important prerequisites—people and processes—to finding and installing CRM technology. Read More
A Couple of
As is the case with white papers, vendors' press releases (PR) can range from blatant bragging about the

genera s a  by commodity, cost center, general ledger (GL) account, geography, time, payment terms, and more. Strategy #2 – Take Steps to Mitigate Inflation :  Inflation is the X factor in this economic downturn, experts say, and getting ahead of it is critical.  The panel recommended re-negotiating contracts with target suppliers and sourcing for value as immediate steps companies could take to help insulate themselves against inflation.  In sourcing and contract re-negotiation, the first priority should be a f Read More

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