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And here's the second point that all writers of IT white papers should keep in mind when writing (special notice of this point should be taken by those writers
only brags about the genius behind the featured product or service. And, it should be clear in the first paragraph the nature of that audience : Is it composed of engineers? CFOs? Retailers, or suppliers? Each of them, according to Stelzner, has a different perspective on the same problem, and has different needs that must be satisfied by different solutions. In any case, aim to use language that could be understood by almost anyone in any field or industry, even if your content is targeting a particular
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Processing Complex Events (During these, oh well, Complex Times) - Part I
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the whiz kid math genius (the brother of the FBI team leader) tries to explain to these action-rather-than-theory agents how some complex and arcane math theory can be applied to make sense out of seemingly chaotic and unrelated events. Eventually, complex math solves some important crimes, often by detecting patterns that are not obvious to the naked eye. Well, fast forward to early 2009, where at Progress’ Analyst Summit (a traditional Boston winter fixture event) we could all find out that Progress
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