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Advertising Online - A Guide to Successful Market Penetration Part Three: Geo Targeting and Fraud Protection
The same type of technology used to identify and suppress certain types of traffic can also be used for good - geo targeting can supply geographically specific

geo sketchpad  Market Penetration Part Three: Geo Targeting and Fraud Protection Geo Targeting and Fraud Protection Programs Pay-Per-Click search engine traffic is a popular means of bringing qualified users to sites. Technology has evolved tremendously, allowing the targeting and tracking abilities of an engine to supply PPC campaigns with less advertising and more of a direct marketing platform. However, while the theory is sound, the traffic being supplied may not always be real. (This is why it is important to list Read More

Discrete Manufacturing (ERP)
The simplified definition of enterprise resource planning (ERP) software is a set of applications that automate finance and human resources departments and help manufacturers handle jobs such as or...
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Documents related to » geo sketchpad


Using Location to Gain Intelligence
In a recent post on 3 trends in data visualization, we addressed the increasing importance of geolocation capabilities in data analysis. We also looked at how

geo sketchpad  the increasing importance of geolocation capabilities in data analysis. We also looked at how the incorporation of mapping and geolocation capabilities into the feature set of a comprehensive business intelligence (BI) application has brought a new understanding to the BI process. So it should come as no surprise that having the ability to detect and show the location associated with specific pieces of information can be of great value to an organization. For example, the ability of a retailer to detect Read More
Lifeway Christian Resources
As one of the largest resource suppliers for Christian churches and bookstores in the United States, LifeWay Christian Resources needed a comprehensive

geo sketchpad  competitive data and deliver geo-demographic customer information. It needed to establish a customer-centric strategy built upon CRM's (Customer Relationship Management) premises for its call centers. Read More
Dassault Systèmes Acquires Archividéo and FE-DESIGN
Dassault Systèmes, a provider of 3D design, 3D digital mockup, and product lifecycle management (PLM) solutions, is expanding its footprint in the energy

geo sketchpad  Dassault Systèmes’ new brand GEOVIA , which was started with the 2012 acquisition of Gemcom Software International . This type of 3D city model allows more consistent and accurate merging of multiple sources of data (from open data to proprietary information), and provides an independent reference for a city and all the players involved in it. Archividéo’s heuristic technology, geo-photographic modeling, and procedural modeling technologies allows complex urban and geo-environment models to be Read More
TIBCO's tibbr 4 and Enterprise Social Graph API
Salesforce Chatter, Jive Software, Saba People Cloud, Microsoft Yammer, etc. are getting some company. TIBCO's tibbr is only 18 months old but already used by a

geo sketchpad  year, TIBCO launched tibbr GEO , which has physical geolocations pushing pertinent information to people who are nearby, based on their profile. The main idea: instead of users checking into a location (e.g., warehouse, machine center, airport gate, retail store, etc.), the location checks into you via contextual insights and offers. Ram Menon, president of social computing at TIBCO, was joined briefly on the stage by Hervé Coureil, CIO of Schneider Electric , and Jay Grant, Secretary General of Read More
chinadotcom In The
Mid-market process ERP vendor Ross Systems is being acquired by its Chinese distributor, chinadotcom. Unlike some recent acquisitions that are based on the

geo sketchpad  existing customers such as GEO Specialty Chemicals, Boar's Head, Boston Biomedica and NaPro BioTherapeutics . Ross has taken a very pragmatic approach over the past several years, which has resulted in a strong return to profitability (see Ross Systems A Bright Spot On A Difficult Enterprise Application Landscape and Ross Systems Shows Poise in 'Big Easy' ). With the access to capital and lower-cost development resources from chinadotcom, Ross should be able to capitalize on its current vertical market Read More
BI Hits the Road IV: MicroStrategy and QlikTech
In this issue of BI Hits the Road, I’d like to take a look at the mobile offerings of two business intelligence (BI) software providers: MicroStrategy (see

geo sketchpad  images; it also has geo-localization capabilities for map-based analysis. MicroStrategy’s Mobile solution delivers touch optimized controls and interactivity. It enables companies to build—code-free—applications that support their business workflows and operational decision making. MicroStrategy additionally allows organizations to embed transactional capabilities into apps. Mobile platform. MicroStrategy Mobile BI Suite is designed to work with Apple’s iOS platform (iPhone and iPad), which and Read More
Off-shoring: Are You Getting Your Money's Worth?
Are companies that offshore software development, call center operations, and remote implementations really saving money? Are customers and users realizing

geo sketchpad  analogies with other off-shoring geo-centers could probably be made. Sure, it's a long way off but as the off-shore salary structures continue to approach those of the US, the savings expected from off-shoring with continue to diminish, requiring companies to sharpen their pencils to ensure the move makes financial sense, and to take a closer look at the total cost of ownership. About the Author Joseph J. Strub has extensive experience as a senior project manager and consultant for the planning and Read More
Analyzing Manhattan Associates’ Supply Chain Platform Play - Part 1
My recent article on Manhattan Associates (NASDAQ: MANH) and RedPrairie Corporation stated that these two vendors continue to duke it out at almost every large

geo sketchpad  SCI application and visualized geo-spatially through the Manhattan FieldVision supply chain visibility (SCV) module that is based on Microsoft Bing Maps . Future product directions include the capabilities to estimate costs and perform what-if analyses in order for the company to be able to invoke changes (e.g., change routes) in near real-time. Manhattan’s Evolution Flashback The realm of Distribution Management remains Manhattan’s bread winner (with estimated 60 percent to 70 percent of the Read More
NetSuite and Autodesk Join Forces for Cloud Manufacturing Software
NetSuite is on a roll with whopping growth and expansion (16,000 customers, 2,000 employees, and 700 partners) and is even now talking about profitability

geo sketchpad  of multiple branded or geo-specific websites and expansion into direct-to-consumer commerce. In addition, NetSuite and Autodesk announced a strategic alliance to offer manufacturing companies integration of Autodesk PLM 360 and NetSuite’s OneWorld ERP to transform modern manufacturing by helping manufacturers confront shifting economic conditions, deliver quality products, and address customer innovation requirements, all in the cloud. The integration between Autodesk's PLM 360, a novel cloud-based Read More
Better Visualization and Performance with Pentaho Business Analytics 4.5
On April 25, Pentaho delivered Pentaho Business Analytics 4.5, and I had a chance to get a sense of its new features via a demo prepared by Pentaho. Two main

geo sketchpad  visualization capabilities such as geo-mapping features, as well as new scatter/bubble chart visualizations. Pentaho 4.5 also comes with more interactive reporting and visual analytics features. In this regard, Jake Cornelius, Pentaho's Senior VP of Products, says that it delivers interactive visualization and big data integration in a unified pluggable platform that speeds time to business insights for both IT and lines of business. Along with the new visualization features, the Pentaho team worked on Read More
KronosWorks 2013: The World's Leading Workforce Information Exchange
This year’s Kronos user conference took place in Orlando, Florida, and confirmed that Kronos remains a very competitive vendor in the workforce management (WFM)

geo sketchpad  demonstrated by users in geo fencing—a capability that allows organizations to define work locations and configure system rules to ensure that time card punches are registered only under those rules. Another important addition is the off-line capability, which allows the usage of mobile applications in a location that doesn’t permit access to wireless networks. Kronos Mobile is available via iPhone, Android, and BlackBerry. Kronos Tablet is available on the Apple iPad. Kronos InTouch Time Clock now Read More
BI Hits the Road IV: MicroStrategy and QlikTech
In this issue of BI Hits the Road, I’d like to take a look at the mobile offerings of two business intelligence (BI) software providers: MicroStrategy (see

geo sketchpad  images; it also has geo-localization capabilities for map-based analysis. MicroStrategy’s Mobile solution delivers touch optimized controls and interactivity. It enables companies to build—code-free—applications that support their business workflows and operational decision making. MicroStrategy additionally allows organizations to embed transactional capabilities into apps. Mobile platform. MicroStrategy Mobile BI Suite is designed to work with Apple’s iOS platform (iPhone and iPad), which and Read More

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