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Won’t Get Fooled Again: The 5 Worst Buzzwords in the CRM Industry Today
Going through our article archives, I stumbled across Glen Petersen’s excellent article A Lexicon for CRM Success.Petersen takes aim at key buzzwords in the

glen petersen  , I stumbled across Glen Petersen’s excellent article A Lexicon for CRM Success . Petersen takes aim at key buzzwords in the CRM industry, and I thought it’d be worth summarizing his list of the worst offenders--and his thinking about why they belong in the trash can. An internationally recognized speaker, writer, practitioner, and thought leader in the CRM and e-business industries, Petersen makes great suggestions for “cleaning up the CRM lexicon.” Find out what they are . Without further ado: Read More

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Documents related to » glen petersen


Difficult Conversations: Discussing CRM with Your CEO Part Two: Elements of the Discussion
A customer relationship management (CRM) system's potential can be lost if the chief executive officer (CEO) doesn't play a continuous role in its

glen petersen  CRM Business Case . Glen Petersen can be reached at gpetersen@competitiveperformance.com . Read More
Sales Force Performance
Understanding market drivers is key to managing customer behavior. To do this, organizations must state and qualify their assumptions about the real drivers of

glen petersen  CRM Business Case . Glen Petersen can be reached at gpetersen@competitiveperformance.com Read More
What Drives Profitability
Growing customer sophistication and lifetime value means managing customer behavior is key to long-term profitability. Customer profitability and customer

glen petersen  CRM Business Case . Glen Petersen can be reached at gpetersen@competitiveperformance.com Read More
The CMO-CIO Organizational Alignment Mandate
Chief information officer reporting relationships continue to be distanced from the strategy function. The marketing function is experiencing this same

glen petersen  CRM Business Case . Glen Petersen can be reached at gpetersen@competitiveperformance.com . Read More
CRM: Creating a Credible Business Case and Positioning It with the CEO Part Two: Linking CRM with Organizational Direction
An effective business case must link CRM with achieving organizational objectives; but this step is just the beginning. Credibility implies that the document

glen petersen  process. About the Author Glen S. Petersen is an internationally recognized speaker, writer, practitioner, and thought leader in the CRM and e-business industries. As a visionary and early adopter of sales force automation (SFA), in 1986, Petersen led one of the first successful national implementations of SFA in the United States. He has held senior level management positions with system integration and end user organizations. As a consultant, he developed a number of proprietary facilitation techniques Read More
Architecture-Centered Information Systems In The Manufacturing Domain - Part III - Steps in the Architecture Process
Architecture bridges the semantic gap between the requirements and software. Application software systems must be architected in order to deal with the current

glen petersen  in the Architecture Process Glen B. Alleman is associated with Niwot Ridge Consulting, www.niwotridge.com About This Note: This note is presented in five parts as follows: Introduction to Software Architecture The Architecture Process Steps in the Architecture Process Moving from Planning to Implementation Applying the Methodology Part III - Steps in the Architecture Process Without a framework for defining architecture and the steps in which it participates, it is difficult to grasp the impact Read More
A Lexicon for Customer Relationship Management Success
Despite technological advances, users are dissatisfied with customer relationship management (CRM) systems. Ambiguous terms do not provide the vocabulary for

glen petersen  CRM Business Case . Glen Petersen can be reached at gpetersen@competitiveperformance.com Read More
CRM, Success, and Best Practices: A Wake Up Call Part Two: Modeling Success with Senior Management and CRM Culture
To maximize the return on investment of a customer relationship management system, a new CRM best practices model should be used. A point-based system, self

glen petersen  Culture Featured Author - Glen S. Petersen - October 22, 2004 Review In the previous article of this series (see Searching And Establishing The Business Parameters Of CRM ) it was established that customer relationship management (CRM) is an industry where the technology has outpaced the sophistication of the user community to properly utilize the tools; particularly in the sense of enterprise deployment. Specifically, several statistically-based studies consistently identified a relationship regarding Read More
Now Andersen, Tomorrow Accenture, They’ve got a lot of Selling to do
In compliance with the August arbitrator’s report on the conflict between Arthur Andersen and Andersen Consulting, the consulting firm has announced its new

glen petersen   Read More
CRM, Success, and Best Practices: A Wake Up Call Part One: Searching and Establishing the Business Parameters of CRM
Customer relationship management is a sophisticated set of customer-facing tools; however, its technology has outpaced the management strategy used to implement

glen petersen  goal. About the Author Glen S. Petersen is an internationally recognized speaker, writer, practitioner, and thought leader in the CRM and e-business industries. As a visionary and early adopter of sales force automation (SFA), in 1986, Petersen led one of the first successful national implementations of SFA in the United States. He has held senior level management positions with system integration and end user organizations. As a consultant, he developed a number of proprietary facilitation techniques to Read More
Yellowfin Launches Version 5.1 of Yellowfin BI Software
Last Friday, Yellowfin launched version 5.1 of its BI product, reinforcing core product functionality (e.g., improving metadata management) as well as expanding

glen petersen  press release, Yellowfin’s CEO Glen Rabie mentioned that Yellowfin 5.1 provides a crucial bridge between insight and action. It assists all end-users, including the executive team, to make the best possible use of the information gleaned from data analysis by providing a platform to discuss potential actions to be taken in response to that data analysis … Looks like signals are clear for BI software vendors as to which technology trends will be important to address and cover during the coming year: Read More
You Say RFI, I Say Riffy: Why You and Your Vendor Need to Speak the Same Language
When ideas fail, words come in very handy. - Johann Wolfgang von GoetheSoftware Selection PitfallsQuick, what’s the number-one pitfall of the software

glen petersen  , I merrily “summarized” Glen Petersen’s article A Lexicon for CRM Success . Wrong choice of words, I think. Merriam-Webster agrees with summary (“an abstract, abridgment, or compendium especially of a preceding discourse”), but in the interests of clarity, it would have been more precise to say that I abridged Glen’s article. It may not sound like much, but if a similar imprecision crops up in your software selection process, it could cost you much, much more than a moment of embarrassment. Read More
APICS 2009 From the Expo Floor: Is S&OP Coming of Age? - Part 2
Part 1 of this blog post series talked about my attendance at the APICS 2009 International Conference in Toronto (Canada) in early October. I attended only a

glen petersen  TXT e-solutions WAM Systems Glen Margolis, Steelwedge Software’s chief executive officer (CEO) and founder, said: Steelwedge is the only dedicated provider of S&OP solutions, the only vendor offering a purpose-built Cloud Computing-based S&OP solution, and the only vendor that is able to quickly deploy and engage users in a globally collaborative S&OP solution that reaches beyond a company’s firewall to engage users. Our ability to enable global, complex manufacturing organizations to benefit from Read More

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