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Software Functionality Revealed in Detail
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 glen petersen


Won’t Get Fooled Again: The 5 Worst Buzzwords in the CRM Industry Today
Going through our article archives, I stumbled across Glen Petersen’s excellent article A Lexicon for CRM Success.Petersen takes aim at key buzzwords in the

glen petersen  , I stumbled across Glen Petersen’s excellent article A Lexicon for CRM Success . Petersen takes aim at key buzzwords in the CRM industry, and I thought it’d be worth summarizing his list of the worst offenders--and his thinking about why they belong in the trash can. An internationally recognized speaker, writer, practitioner, and thought leader in the CRM and e-business industries, Petersen makes great suggestions for “cleaning up the CRM lexicon.” Find out what they are . Without further ado:

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Documents related to » glen petersen

Difficult Conversations: Positioning Your CEO in a CRM Implementation Part One: Sources of Misconception and Faulty Assumptions


For a successful customer relationship management (CRM) implementation, the chief executive officer (CEO) must have an ongoing role in the process. The project implementer must be aware of common CRM misconceptions, and communicate the nature of CRM to c-level management.

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Difficult Conversations: Discussing CRM with Your CEO Part Two: Elements of the Discussion


A customer relationship management (CRM) system's potential can be lost if the chief executive officer (CEO) doesn't play a continuous role in its implementation—especially when it comes to pain management, the operational relevance of CRM, and potential impediments.

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The CMO-CIO Organizational Alignment Mandate


Chief information officer reporting relationships continue to be distanced from the strategy function. The marketing function is experiencing this same distancing from strategy. However, the two functions should be on the leading edge of strategy, rather than the receiving end.

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Assessing the Drivers of Sales Performance


Outmoded measures are being used to develop marketing strategies and allocate resources. Existing go to market models often fail to consider the customer's total experience, and provides little information for planning. The solution is to reorient performance metrics to become value-driven.

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APICS 2009 Convention: Day 4 (Last Day)


The last day of the conference is different in three ways: there is no general session today; we have plant tours in the afternoon; and the exhibitors are gone (which is too bad, because for IBM only you could spend hours talking with all the vendors in their booth). As usual, we had a hard time choosing which learning session to attend. Gabriel wanted to learn more about sustainable

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Yellowfin Launches Version 5.1 of Yellowfin BI Software


Last Friday, Yellowfin launched version 5.1 of its BI product, reinforcing core product functionality (e.g., improving metadata management) as well as expanding functionality related to new technology trends such as social media and mobile technologies. With this release, the Australian company intends to reinforce its position in the BI market and provide its customers with improved BI features.

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Architecture-Centered Information Systems In The Manufacturing Domain - Part II - The Architecture Process


Architecture bridges the semantic gap between the requirements and software. Application software systems must be architected in order to deal with the current and future needs of the business organization. Managing software projects using architecture-centered methodologies must be an intentional step in the process of deploying information systems — not an accidental by-product of the software acquisition and integration process.

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CRM: What Is It and Why Do It? Part One: Historical Background


Many consultants, vendors, and analysts today define CRM in terms of being a customer-centric business strategy that is enabled by a set of applications that support customer-facing functions and management decision making. That may capture the essence of what CRM is, but it does not begin to capture why an end user organization should invest significant resources to pursue such an initiative.

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CRM, Success, and Best Practices: A Wake Up Call Part One: Searching and Establishing the Business Parameters of CRM


Customer relationship management is a sophisticated set of customer-facing tools; however, its technology has outpaced the management strategy used to implement it. Moreover, murky definitions and objectives have caused varying degrees of success and failure to emerge from the same initiative. Clearly defining the objective, implementing holistic best practices, and ensuring that senior management understands CRM as a business strategy can help maximize a CRM investment.

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Supply Chain Shorts for the Week of June 17, 2013


Technology Evaluation Centers (TEC) brings you a roundup of recent news and happenings from around the supply chain realm. This is not your mother's supply chain news—we try to bring you some news, scoops, and tidbits that we think you may not have caught up with elsewhere. This week: news from Steelwedge, HighJump, TERADATA, Terra Technology, SAP, Camstar, Composite Apps, and, even the "Top 5 e

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