Companies invest in information technology (IT) because they believe it will maximize their performance. The more a company knows about its customers, markets, supply chains, and internal operations, the more effectively it can pursue growth and profitability while avoiding risk and regulatory exposure. Unifying disparate systems with business intelligence (BI) systems, however, is not enough. For companies to truly differentiate themselves, they need to transform BI into business performance management (BPM) systems to leverage information discovered by BI and use it externally.
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