Customer relationship management (CRM) is growing in importance as a competitive tool. However, a successful CRM solution must consider many factors, including a well-defined implementation strategy, the people factor, and the need for integration with the incumbent enterprise resource planning solution. If these conditions are met, CRM can have a dramatic impact on internal processes, customer satisfaction, and company profitability.
Typical Case Scenario Summary Glossary of Terms Introduction The concept of Customer Relationship Management (CRM) is not a new one. Slogans, such as The customer is always right, and The customer is king, have long permeated the culture of many companies cognizant of the importance of their customer base as sources of future business. Today, however, as competitive pressures multiply, the concept of Customer Relationship Management is enjoying renewed emphasis as a way to add to revenues and gain