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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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Visit the TEC store to compare leading software solutions by funtionality, so that you can make accurate and informed software purchasing decisions.
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 goco op s strategy


Driving Your Brand's Marketing Success with Co-Op Funds
Co-op advertising is a marketing tactic that enables brands to share the costs of local marketing with channel partners. In the United States, co-op advertising

goco op s strategy  web-based marketing software, marketing automation, co-op advertising, co-ope marketing, local marketing funding program

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

PPM for Professional Services Automation

A business practice that assists organizations to align their portfolio of projects with their business strategy. Professional services automation (PSA) refers to a system designed to streamline and track resources, projects, portfolios, revenues, and the costs of professional services organizations (PSOs), which provide billable services to their clients. Consequently, PPM for PSA provides both the high-level monitoring of project portfolios as business investments and automates the project-specific functionality of time, billing, expense reporting, opportunity management, and resource management, linking back office functionality with the PSO’s portfolio of projects. 

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Is a Two-tier ERP Strategy Right for You?


A two-tier ERP strategy is one where an organization chooses to have more than one enterprise resource planning (ERP) solution to support its business needs. The moniker “two tier” emerged, as one tier will often consist of one tier-one ERP solution—SAP, Oracle, or Microsoft Dynamics AX, along with one or more of tier-two or tier-three solutions. In this post, we’ll look into the reasons why a

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Create an Intelligent Analytics Strategy for Your Organization


A good business analytics strategy can pay off. Learn how to grow and transform your organization with analytics and business intelligence (BI) in this newsletter, featuring new research from Gartner.

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Creating a Web Strategy


One of the best starting points for determining a web site strategy is to understand both the market that your company operates in and the needs of your key stakeholders. But most companies today are highly complex and political, making the identification and prioritization of stakeholders a difficult task. Discover the three key broad stakeholder groups that you need to factor into your web strategy planning.

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Strategy and Tactics to Achieve Effective IT Governance


Information technology (IT) governance is currently a hot topic. But what is “governance” exactly? IT governance includes a number of actions and decision-making structures that encourage desirable behavior in the use of IT, and it’s an important area of focus for any organization that wants to increase its IT business value. We present a step-by-step guide to help you achieve the IT governance you need.

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Retailers Rethink Strategy, Software Requirements in 2015


Retailers had a difficult time in 2014, with many shops closing up for good. Retailers have had to rethink their strategies in light of foreign competitors with better price-points and, more importantly, an omnichannel presence. Find out about retailers' technological strategies and the trends to expect in 2015.

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5 Ingredients for Creating the Optimal Product Strategy


How do you transition your organization from one that falls short of meeting product revenue goals to one that consistently delivers solutions customers must have? The answer lies in turning your product innovation strategy into a core business process aimed at listening to the voice of your customer. Learn the five things you need to know to create the optimal product strategy for your company.

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The Balanced Scorecard: Building a Balanced Scorecard Framework that Drives Strategy Execution and Business Results


The divide between strategy development and strategy execution can be overcome by creating balanced scorecards. Prioritize your objectives to determine which are most critical. Then cascade objectives and metrics down and across the organization, creating linked and related—but not identical—scorecards for each critical area. These and five other tips for scorecarding success will move you in the right direction.

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Importance of the Right Pricing Strategy


Pricing initiatives are complex and difficult to implement, and need a thorough understanding of cost and related data. Most organizations turn to external pricing strategy consultants who, more often than not, steer them in the wrong direction. Rather than turning to these external consultants, organizations can follow certain steps to keep the task of pricing in-house. Find out what they are.

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Strategy Companion


Founded in 2001 and now with over 1,600 customers, Strategy Companion is a privately-held Independent Software Vendor (ISV) and Microsoft Gold Certified Business Intelligence partner. Our global headquarters are located in Irvine, California and we have regional offices in China, Taiwan, and the UK. Our global partner network provides sales, service, and support for customers worldwide.

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Is Your Customer Strategy Aligned with Customer Experience


As product differentiations blur, companies are increasingly turning to create customer-centric organizational behavior to establish experience-based differentiation (EBD) and remain competitive. This creates unique challenges while implementing a customer relationship management (CRM) strategy in multidepartment organizations with numerous customer touch points. This white paper aims to enable CRM strategy.

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