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The Business of Green
For companies, embarking upon environmentally friendly activities goes beyond merely complying with laws and regulations; it’s about organizations and their

green marketing strategies  Business of Green For companies, embarking upon environmentally friendly activities goes beyond merely complying with laws and regulations; it’s about organizations and their employees’ voluntary and moral engagements. But integrating these motivations into strategies and overall daily activities is often complicated, since it demands translating generally intangible motivations into concrete actions and measurable results. Companies might be tempted to rethink their whole business processes in Read More...
Enterprise Marketing Management (EMM)
The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively an...
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Documents related to » green marketing strategies


Off-loading Some Green Compliance Burdens: Can Enterprise Applications Meet the Challenge?
The European Union’s WEEE Directive requires electronics manufacturers of member states to manage and pay for electrical and electronics waste recycling. Yet

green marketing strategies  loading Some Green Compliance Burdens: Can Enterprise Applications Meet the Challenge? Originally published - February 5, 2007 The Realities of Manufacturing Today Nowadays manufacturers are increasingly subject to massive pressures due to the need for driving down costs and increasing efficiency. What makes things worse is that with product life cycles decreasing, manufacturing and distribution are increasing in complexity. This, for the manufacturer, translates into a need to better manage customer Read More...
The G-word: Do Businesses Touting Green Really Practice What They Preach?
The word “green” these days is everywhere—especially in business. However, it’s difficult to know whether the environmental concerns of these businesses are

green marketing strategies  many reasons for implementing green strategies, such as compliance with regulations, environmental impact, the quest for more efficient (leaner) production practices, image, and marketing—to name a few. The main motivators for moving organizations toward greener initiatives are economic marketing and image strategic competitive advantages (difficult to imitate) profitability (greener = leaner = cheaper) external pressures anticipate regulations societal pressures (public opinion) ethics and corporate Read More...
Energizing Utilities for the Economic Stimulus Plan: Strategies for Greater Efficiency and Sustainability
For years, utilities have seen a growing need to enable a smarter electric grid, promote cleaner power sources, and replace aging structures. These issues came

green marketing strategies  metrics for urban development Green building and infrastructure design Energy efficiency in homes and commercial buildings. Household carbonemission calculators, for example, enable consumers to estimate their carbon emissions. In addition, these devices can provide recommendations on how to reduce emission totals. Businesses can take a proactive approach as well. Many companies now actively participate in international committees working on global standards for calculating environmental impact. The Read More...
Deploying Customer Relationship Management Effectively: Beyond Implementation
A customer relationship management (CRM) solution is now a standard business requirement. With origins as a system for sales teams, CRM has clearly evolved into

green marketing strategies  at GoldMine, Ackerman founded Green Tea Consulting and continued providing marketing services to software providers and partners within the Customer Relationship Management space. Included in Green Tea Consulting's services are: Web development, brand initiatives, marketing strategy and communications, and program management. Green Tea Consulting's clientele extends beyond technology and into areas such as entertainment, consumer products, professional services, and non-profit. For more information, Read More...
7 Secrets to Effective Follow-up Marketing
Apply these seven secrets to your marketing, and you’ll get two to four times the number of deals from a batch of leads. Sounds outrageous? Well, how about this

green marketing strategies  Secrets to Effective Follow-up Marketing Apply these seven secrets to your marketing, and you’ll get two to four times the number of deals from a batch of leads. Sounds outrageous? Well, how about this, then? You don’t need an army of telemarketers or a team of slick sales people to do it, either. Read More...
Big Data: Trends, Strategies, and SAP Technology
The convergence of intelligent devices, social networking, pervasive broadband communications, and analytics is redefining relationships among producers

green marketing strategies  big data,big data challenges,big data solutions,big data technologies,big data technology requirements,big data technology landscape,big data misconceptions,big data technology use cases,IDC's decision management framework,SAP technology Read More...
Blue Tent Marketing


green marketing strategies  Tent Marketing Read More...
Case Study: Advantage Sales & Marketing LLC
Advantage Sales & Marketing (ASM) didn’t become a national company until six years ago. Before then, it was a group of 26 regional brokers with the challenge of

green marketing strategies  Study: Advantage Sales & Marketing LLC Advantage Sales & Marketing (ASM) didn’t become a national company until six years ago. Before then, it was a group of 26 regional brokers with the challenge of getting separate businesses to act like one company. Learn how ASM found a comprehensive and efficient learning and talent management solution that fostered collaboration among its distributed workforce and unified several areas of human resources (HR). Read More...
3 Strategies for Growing Your Midsize Business
The white paper three strategies for growing your midsize business gives you a look at all three growth models and describes the challenges, the wa...

green marketing strategies  strategies growing midsize business,strategies,growing,midsize,business,growing midsize business,strategies midsize business,strategies growing business,strategies growing midsize. Read More...
The High-stakes World of E-marketing
In marketing, customer lifetime value (CLV) is the present value of the future cash flows attributed to a customer relationship. Using CLV as a metric tends to

green marketing strategies   Read More...
IPv4-to-IPv6 Transition Strategies
Organizations with existing Internet protocol version 4 (IPv4) networks seeking to implement IPv6 face challenges in identifying impacts, planning the

green marketing strategies   Read More...
The Art and Science of E-mail Marketing
When crafting an e-mail marketing campaign, a few guidelines should be followed in order to maximize its effectiveness. Believe it or not, e-mail marketing is

green marketing strategies  Art and Science of E-mail Marketing When crafting an e-mail marketing campaign, a few guidelines should be followed in order to maximize its effectiveness. Believe it or not, e-mail marketing is not only an art, but a science as well. Carefully balancing the needs of the audience, properly communicating your inspiring message, and using the right technology to manage the interaction are some of the key ingredients needed to make it a success. Read More...

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