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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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Visit the TEC store to compare leading software solutions by funtionality, so that you can make accurate and informed software purchasing decisions.
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 green marketing strategies


The Business of Green
For companies, embarking upon environmentally friendly activities goes beyond merely complying with laws and regulations; it’s about organizations and their

green marketing strategies  Business of Green For companies, embarking upon environmentally friendly activities goes beyond merely complying with laws and regulations; it’s about organizations and their employees’ voluntary and moral engagements. But integrating these motivations into strategies and overall daily activities is often complicated, since it demands translating generally intangible motivations into concrete actions and measurable results. Companies might be tempted to rethink their whole business processes in

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Customer Relationship Management (CRM)

Customer relationship management (CRM) focuses on the retention of customers by collecting all data from every interaction, every customer makes with a company from all access points whether they are phone, mail, Web, or field. The company can then use this data for specific business purposes, marketing, service, support or sales while concentrating on a customer centric approach rather than a product centric. Customer relationship management defines methodologies, strategies, software, and other web-based capabilities that help an enterprise organize and manage customer relationships. Customer relationship management applications are front-end tools designed to facilitate the capture, consolidation, analysis, and enterprise-wide dissemination of data from existing and potential customers. This process occurs throughout the marketing, sales, and service stages, with the objective of better understanding one’s customers and anticipating their interest in an enterprise’s products or services. 

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TEC Lean and Green Manufacturing Buyer’s Guide


While the need for sustainable development is affecting how organizations do business, the idea of environmental and corporate responsibility as value drivers is still relatively new. Many companies are just beginning to adopt an approach that provides measurable results. Learn how reducing waste and creating efficiencies within your company can make a difference to the environment, the economy, and your bottom line.

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Energizing Utilities for the Economic Stimulus Plan: Strategies for Greater Efficiency and Sustainability


For years, utilities have seen a growing need to enable a smarter electric grid, promote cleaner power sources, and replace aging structures. These issues came into sharper focus when US President Obama signed into law the American Recovery and Reinvestment Act (ARRA). This legislation provides funding for many energy initiatives—however, strict compliance guidelines come with the stimulus plan. Find out more.

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The G-word: Do Businesses Touting Green Really Practice What They Preach?


The word “green” these days is everywhere—especially in business. However, it’s difficult to know whether the environmental concerns of these businesses are sincere. Are their so-called “green practices” truly focused on the protection of the environment, or are they a profit-driven marketing initiative?

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Off-loading Some Green Compliance Burdens: Can Enterprise Applications Meet the Challenge?


The European Union’s WEEE Directive requires electronics manufacturers of member states to manage and pay for electrical and electronics waste recycling. Yet some prospective business service providers are waiting for the legislation and market to mature before offering their solutions.

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Aligning Java-based Application Strategies


In announcing their merger plans, Lawson and Intentia will not only have to grapple with the usual issues, but will have to deal with the nuanced differences in their respective Java application endeavors.

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Search Engine Marketing - Best Practices


The Internet has an important role to play in marketing campaigns. Learn the three basic steps to build a successful web strategy that will leverage and optimize the power of the World Wide Web.

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Customer Relationship Management Strategies Part Four: Strategies and Case Study


Creating specific CRM strategies means developing measurable goals and calculating your ROI to achieve them. These in addition to a technical framework, sales and marketing strategies, including Internet strategies, and customer satisfaction metrics will create a smooth running CRM machine in your company.

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Inventory Management Technology Strategies for Distribution


Inventory has been—and continues to be—the lifeblood of the distribution marketplace. While many companies are slow to adopt new strategies and technologies, a growing number of distributors are leveraging inventory practices to improve key metrics like customer retention, gross margins, and inventory turns. Read these research survey findings to find out how you can make better inventory management technology decisions.

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New Data Protection Strategies


One of the greatest challenges facing organizations is the protection of corporate data. The issues complicating data protection are compounded by increased demand for data capacity and higher service levels. Often these demands are coupled with regulatory requirements and a shifting business environment. Learn about data protection strategies that can help organizations meet these demands while maintaining flat budgets.

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Is the Ongoing Marketing Software Arms Race Justified?


Given the slew of marketing software acquisitions by a number of big players, TEC's principal analyst P.J. Jakovljevic rightfully asks whether the vendors' splurges and arms race is justified? And will these companies’ chief marketing officers (CMOs) spend more on technology than chief information officers (CIOs) by 2017—as predicted by Gartner?

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