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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 green marketing strategy


Epicor's Vision and Strategy for Cloud ERP
I recently had the opportunity, during Epicor’s global customer conference, to talk with Chad Meyer, director of product marketing, and he shared with me some

green marketing strategy  Convey (tax reporting), Village Green Global (energy reporting and carbon accounting), emarketingsaas.com (e-mail marketing and surveys), and TIE Kinetix (electronic data interchange [EDI]). The option to transition from cloud to on-premise, or vice versa, will also be available (some smaller customers may prefer to move from cloud to on-premise as their business grows). In order to extend its ERP cloud offering to enterprise customers, Epicor will use Windows Azure , a cloud computing platform as a

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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Documents related to » green marketing strategy

Addressing Strategy Management and the Balanced Scorecard


Organizations often see a significant gap between their strategic plans and their ability to execute them, and many try to implement scorecards to solve precisely this problem. Unfortunately, most organizations look solely at the warning lights (how close are expenses and revenue to budget) rather than focusing on where they want to go—and how they’re going to get there.

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The Grape Escape 2011 Roundup


Although this year Judith Rothrock could not attend herself, she’s the driving force behind the annual JRocket Marketing Grape Escape® industry analyst event, now in its 11th year. As always, this year’s Grape Escape was a well-organized event hosting some key industry players. It afforded me and my colleague Gabriel Gheorghiu another opportunity to meet the software vendors who are JRocket

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Invensys Production Solutions - Can Historic Strengths And The 'Protean Boost' Overcome Its Liabilities? Part Two: Liabilities, Strategy, and User Recommendations


Invensys must communicate its successes and strategy to the marketplace, and must aggressively invest in customer satisfaction, marketing, and sales. IPS must convince customers and prospects that it is here to stay; while the functionally rich products are great advantages, many other considerations make some customers and prospects perceive these solutions a risk.

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The Alignment-focused Organization: Bridging the Gap between Strategy and Execution


Aligning your business plans with your method of execution requires more than a peek at financial metrics. Initiatives, tasks, people, and metrics must be aligned with corporate goals. Find out how strategy management software, alone or as part of a performance management solution, can provide clear visual links between individual initiatives and broader goals, and ultimately enhance your business’s overall performance.

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Boost Profits and Customer Relationships with Effective E-Mail Marketing


E-mail marketing is experiencing dramatic growth as marketers in virtually every industry begin to take advantage of this power technique that helps to increase revenues and reduce sales costs. Learn how to take full advantage of this high-response, low cost marketing technique by learning the characteristics of this unique medium through proper management to generate metrics and facilitate future successes.

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The Art and Science of E-mail Marketing


When crafting an e-mail marketing campaign, a few guidelines should be followed in order to maximize its effectiveness. Believe it or not, e-mail marketing is not only an art, but a science as well. Carefully balancing the needs of the audience, properly communicating your inspiring message, and using the right technology to manage the interaction are some of the key ingredients needed to make it a success.

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Measuring Marketing Success: Know Each Customer in Context


Monitoring the performance of marketing activities is a critical function of marketing departments and has become important to business growth. This report provides an analyst perspective on effective practices and tools for accurately measuring marketing performance, as well as reviews the features and functions of IBM’s Marketing Performance Analytics offering and the business benefits it can afford organizations.

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Green Packet


There are currently no details available for this vendor. However, we are working to update this vendor’s information in our database as soon as possible. Please check back again.

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Strategy Analytics


Strategy Analytics provides business consulting, research, and analysis. The firm publishes reports and evaluates technologies, markets, and companies.

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Building the Business Case for Operational Marketing


Over the past few years, many marketing departments have been involved in selecting and deploying analytical solutions, building marketing databases, and implementing campaign management. These solutions have helped in some ways, but they do not help manage the marketing process or manage marketing assets and resources. Find out about how operational marketing applications can help you achieve more substantial benefits.

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