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Epicor's Vision and Strategy for Cloud ERP
I recently had the opportunity, during Epicor’s global customer conference, to talk with Chad Meyer, director of product marketing, and he shared with me some

green marketing strategy  Convey (tax reporting), Village Green Global (energy reporting and carbon accounting), emarketingsaas.com (e-mail marketing and surveys), and TIE Kinetix (electronic data interchange [EDI]). The option to transition from cloud to on-premise, or vice versa, will also be available (some smaller customers may prefer to move from cloud to on-premise as their business grows). In order to extend its ERP cloud offering to enterprise customers, Epicor will use Windows Azure , a cloud computing platform as a Read More
Enterprise Marketing Management (EMM)
The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively an...
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Documents related to » green marketing strategy


The Alignment-focused Organization: Bridging the Gap between Strategy and Execution
Aligning your business plans with your method of execution requires more than a peek at financial metrics. Initiatives, tasks, people, and metrics must be

green marketing strategy  reported on individually as green, or on target; but if all three products are sold as a bundle, the software can detect a problem and report this sales target as red. Strategy management software that supports these types of analyses should address the needs of both casual and power users. Casual users need a simple interface to review published reports and analyses to understand problems more fully and identify issues. Power users need to slice and dice performance information and drill down to Read More
The Grape Escape 2011 Roundup
Although this year Judith Rothrock could not attend herself, she’s the driving force behind the annual JRocket Marketing Grape Escape® industry analyst event

green marketing strategy  capability to reflect a green footprint using general ledger statistical accounts. The third group of enhancements is related to cash management—one of the key elements of managing a manufacturing or distribution company. SYSPRO’s ERP provides clients with the following new features: short- and long-term cash flow control tools; renewed credit management functionality; tailored tools to plan and manage on-hand and invested cash; capability to directly link the software with financial institutions; Read More
TEC Lean and Green Manufacturing Buyer’s Guide
While the need for sustainable development is affecting how organizations do business, the idea of environmental and corporate responsibility as value drivers

green marketing strategy  able to successfully integrate green culture into its people, its processes, its operations, and of course its products. As you can imagine, transparency for Burt's Bees is not a problem. To learn more about the company's initiatives and how your organization could follow suit, I've included a copy of Burt's Bees Social and Environmental Progress Report 2008 here. With the economy in a downturn, it's more important than ever for businesses to look toward cost-effectively achieving greater business Read More
The G-word: Do Businesses Touting Green Really Practice What They Preach?
The word “green” these days is everywhere—especially in business. However, it’s difficult to know whether the environmental concerns of these businesses are

green marketing strategy  many reasons for implementing green strategies, such as compliance with regulations, environmental impact, the quest for more efficient (leaner) production practices, image, and marketing—to name a few. The main motivators for moving organizations toward greener initiatives are economic marketing and image strategic competitive advantages (difficult to imitate) profitability (greener = leaner = cheaper) external pressures anticipate regulations societal pressures (public opinion) ethics and corporate Read More
Building the Business Case for Operational Marketing
Over the past few years, many marketing departments have been involved in selecting and deploying analytical solutions, building marketing databases, and

green marketing strategy  the Business Case for Operational Marketing Over the past few years, many marketing departments have been involved in selecting and deploying analytical solutions, building marketing databases, and implementing campaign management. These solutions have helped in some ways, but they do not help manage the marketing process or manage marketing assets and resources. Find out about how operational marketing applications can help you achieve more substantial benefits. Read More
Brand Management: Leveraging the Power of Integrated Marketing
The strength of a company can be traced to the value of its brands. Brand marketing managers seek to create and develop brand value by converting consumer

green marketing strategy  Management: Leveraging the Power of Integrated Marketing The strength of a company can be traced to the value of its brands. Brand marketing managers seek to create and develop brand value by converting consumer insights into consumer loyalty. How can you overcome the challenge of developing effective marketing campaigns that convert consumer information into revenue and profit? Leverage the value of your brand with an integrated approach to brand management. Find out how. Read More
Razorfish: A Pure Play Offering Digital Strategy
Strategy in digital business has become an increasingly significant component of Digital Business Service Provider (DBSP) offerings. Pure plays have and are

green marketing strategy  internet marketing consultant,computer consultants,software consultants,sales consultants,software consulting,small business it consulting,web design companies,marketing consulting firms,sales consulting,computer consulting,business consulting firms,internet consultant,sales force management software,sales management software,software business rules Read More
Strategy Companion
Founded in 2001 and now with over 1,600 customers, Strategy Companion is a privately-held Independent Software Vendor (ISV) and Microsoft Gold Certified

green marketing strategy   Read More
Mid-Market Strategy: International Enterprise Solutions
Adonix marks its strategy with two catchwords:

green marketing strategy  Market Strategy: International Enterprise Solutions Adonix Strategy Careful acquisitions and internal development is giving Adonix ( http://www.adonix.com ), a privately-held, French enterprise applications provider for medium manufacturing and distribution companies, greater leverage in the international market. Its overall strategy is marked with two catchwords: growth and independence . Growth entails organic growth to broaden Adonix X3 suite's functional scope, licenses, and services; and Read More
SSA Global--The Right Product Strategy
SSA Global's Client Forum has reinforced our impression that the vendor's product strategy is an effective strategy that addresses the realities of today's

green marketing strategy  corporate performance management,performance management,ssa global,ssa global client forum,ssa global corporate performance management,ssa global technologies,ssa global technologies inc,ssa software,enterprise software vendor,enterprise software vendors,selection process scope,software development implementation,software implementation,software implementation approach,software implementation lifecycle Read More
Digitize Your Product Strategy
Unfortunately, the portfolio management processes that experts have advocated for years—and that many organizations have implemented—often take the form of semi

green marketing strategy   Read More
The Sales and Marketing Stimulus Package
One obstacle standing between demand generation and lead management is the lack of sales and marketing alignment necessary to create demand and capitalize on

green marketing strategy  Sales and Marketing Stimulus Package One obstacle standing between demand generation and lead management is the lack of sales and marketing alignment necessary to create demand and capitalize on ready buyers. That lack of alignment is reducing the number of opportunities that convert to closed deals. Learn how to create a “stimulus package” to inject more efficient capital, energy, and management efficiency into your sales and marketing practices. Read More
A CRM System Needs A Data Strategy
A customer relationship management (CRM) system is inherently valuable for supporting customer acquisition and retention by gathering data from each contact

green marketing strategy  CRM System Needs A Data Strategy Introduction An underutilized customer relationship management (CRM) system - or one that cannot match its owner's expectations - will reflect poorly on both the vendor who sold it and the IT manager who authorized the purchase and installed it. Both, however, can help successfully manage such expectations (and add value to their respective roles) by wisely counseling about the strategic context into which a CRM system must function. Simply put, the market includes plenty Read More
Online Marketing: Content Marketing to Keep Google Happy
There is no denying that content marketing is a must-do for any online business. Content is what drives your social media marketing and SEO campaigns, and

green marketing strategy  Marketing: Content Marketing to Keep Google Happy There is no denying that content marketing is a must-do for any online business. Content is what drives your social media marketing and SEO campaigns, and without a strong content marketing campaign propelling your brand forward, your Internet marketing will eventually plateau. A content marketing campaign should mainly be focused on creating informational and educational content, not promotional material for your brand, building your authority as an Read More

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