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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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Visit the TEC store to compare leading software solutions by funtionality, so that you can make accurate and informed software purchasing decisions.
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 green marketing strategy


Epicor's Vision and Strategy for Cloud ERP
I recently had the opportunity, during Epicor’s global customer conference, to talk with Chad Meyer, director of product marketing, and he shared with me some

green marketing strategy  Convey (tax reporting), Village Green Global (energy reporting and carbon accounting), emarketingsaas.com (e-mail marketing and surveys), and TIE Kinetix (electronic data interchange [EDI]). The option to transition from cloud to on-premise, or vice versa, will also be available (some smaller customers may prefer to move from cloud to on-premise as their business grows). In order to extend its ERP cloud offering to enterprise customers, Epicor will use Windows Azure , a cloud computing platform as a

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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Documents related to » green marketing strategy

TEC Lean and Green Manufacturing Buyer’s Guide


While the need for sustainable development is affecting how organizations do business, the idea of environmental and corporate responsibility as value drivers is still relatively new. Many companies are just beginning to adopt an approach that provides measurable results. Learn how reducing waste and creating efficiencies within your company can make a difference to the environment, the economy, and your bottom line.

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The Alignment-focused Organization: Bridging the Gap between Strategy and Execution


Aligning your business plans with your method of execution requires more than a peek at financial metrics. Initiatives, tasks, people, and metrics must be aligned with corporate goals. Find out how strategy management software, alone or as part of a performance management solution, can provide clear visual links between individual initiatives and broader goals, and ultimately enhance your business’s overall performance.

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The G-word: Do Businesses Touting Green Really Practice What They Preach?


The word “green” these days is everywhere—especially in business. However, it’s difficult to know whether the environmental concerns of these businesses are sincere. Are their so-called “green practices” truly focused on the protection of the environment, or are they a profit-driven marketing initiative?

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Invensys Production Solutions - Can Historic Strengths And The 'Protean Boost' Overcome Its Liabilities? Part Two: Liabilities, Strategy, and User Recommendations


Invensys must communicate its successes and strategy to the marketplace, and must aggressively invest in customer satisfaction, marketing, and sales. IPS must convince customers and prospects that it is here to stay; while the functionally rich products are great advantages, many other considerations make some customers and prospects perceive these solutions a risk.

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Strategy Companion


Founded in 2001 and now with over 1,600 customers, Strategy Companion is a privately-held Independent Software Vendor (ISV) and Microsoft Gold Certified Business Intelligence partner. Our global headquarters are located in Irvine, California and we have regional offices in China, Taiwan, and the UK. Our global partner network provides sales, service, and support for customers worldwide.

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Driving Your Brand's Marketing Success with Co-Op Funds


Co-op advertising is a marketing tactic that enables brands to share the costs of local marketing with channel partners. In the United States, co-op advertising amounts to $50 billion in annual ad spend. But primitive co-op strategies and tools are breeding ambivalent channel partners for national brands and leaving money on the table while local marketing programs are underused. The result is weaker branding in local markets and slower channel sales. Read this white paper to learn how to recognize whether your brand is succeeding with its current co-op program, how to build an effective co-op fund program, and how to ensure all your channel partners will use your co-op fund program.

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Audit Your Message Strategy by Answering Three Questions


Most companies create a new marketing plan every 12 months. At the same time, they should audit their message strategy to stay on top of competitors’ marketing and to have confidence that they are delivering the right message to their market.

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Boost Profits and Customer Relationships with Effective E-Mail Marketing


E-mail marketing is experiencing dramatic growth as marketers in virtually every industry begin to take advantage of this power technique that helps to increase revenues and reduce sales costs. Learn how to take full advantage of this high-response, low cost marketing technique by learning the characteristics of this unique medium through proper management to generate metrics and facilitate future successes.

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Non-Foods Marketing Selects VAI’s Mobile ERP


Non-Foods Marketing (NFM), a buying service for supermarkets, drug, hardware chains, and convenience stores, recently selected VAI’s S2K mobile and cloud enterprise resource planning (ERP) software. NFM is also utilizing VAI’s S2K Distribution Management and Financial Management modules to optimize its distribution and financial processes while maintaining product traceability.

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ERP in Manufacturing 2012: The Evolving ERP Strategy


This Aberdeen Group report, based on over 170 survey respondents in manufacturing, provides best-in-class manufacturing approaches to ERP strategy. Today, 92% of manufacturers have implemented ERP. Still, recent data finds that a successful ERP implementation goes well beyond just putting it into place. ERP, and the organization itself, should be constantly moving forward. Successful manufacturers tailor ERP in reaction to business change and needs including adding new functionality or mobile access.

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