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Documents related to » gsa marketing


Powering Marketing Success
Marketing organizations are often the first to face spending and resource cuts—even as they face increased pressure to contribute to revenue goals. These organizations need to drive demand more effectively and support sales efforts. They must also prove their value to the organization. Learn about customer relationship management (CRM) applications that can help align your organization to increase marketing success.

GSA MARKETING: Powering Marketing Success Powering Marketing Success Source: SAP Document Type: White Paper Description: Marketing organizations are often the first to face spending and resource cuts—even as they face increased pressure to contribute to revenue goals. These organizations need to drive demand more effectively and support sales efforts. They must also prove their value to the organization. Learn about customer relationship management (CRM) applications that can help align your organization to increase
9/1/2010 3:24:00 PM

A Marketing Survival Guide
Find out in the white paper data quality: a marketing survival guide.

GSA MARKETING: A Marketing Survival Guide A Marketing Survival Guide Duplicate customer and prospect records. Incomplete data. Incorrect data. Fraudulent data. Do these problems sound familiar? These problems can frustrate your marketing efforts by undermining your business potential—and they cost you money. But how can you prevent these problems from occurring? And how do you deal with them if they ve already taken root? Find out in the white paper Data Quality: A Marketing Survival Guide . You ll learn the different
7/1/2009

“B” Before “e” When Marketing to “C”
ResponseLogic launches a personalized marketing tool based on expert systems technology. Promising to improve the bottom line of any Web business that markets to consumers, the company charges only when the product makes a valid recommendation.

GSA MARKETING: “B” Before “e” When Marketing to “C” “B” Before “e” When Marketing to “C” D. Geller - May 15, 2000 Read Comments D. Geller - May 15, 2000 Event Summary The name of ResponseLogic, Inc. s newly released product is ADAPTe. While the e is probably intended to represent the expert systems technology at the product s heart, they are sending another message by putting the e after the name. While definitely an e-commerce company, ResponseLogic has its roots and focus in business. Their
5/15/2000

Calgoo In-Calendar Marketing
The increasing number of marketing messages consumed by the average person every day is making it harder for businesses to reach their target audiences. Lack of calendar interoperability has made it impossible to place advertising in the calendars of desktop calendar and web calendar users. Find out how delivering in-calendar content, on a purely opt-in basis, can be an effective alternative to e-mail marketing.

GSA MARKETING: Calgoo In-Calendar Marketing Calgoo In-Calendar Marketing Source: Calgoo Document Type: White Paper Description: The increasing number of marketing messages consumed by the average person every day is making it harder for businesses to reach their target audiences. Lack of calendar interoperability has made it impossible to place advertising in the calendars of desktop calendar and web calendar users. Find out how delivering in-calendar content, on a purely opt-in basis, can be an effective alternative to
10/30/2008 2:24:00 PM

Welcome to the Evolution: Audience Based Marketing - Now and Moving Forward
With recent advancements, publishers and advertisers need to know how to get the right message to the right customer and in the right place to achieve their campaign goals. This report explores the emergence of data-driven audience targeting and reveals some of the ways that publishers are embracing newer ‘actual data’ tools to create dynamic audience segments that are more flexible and truly able to meet advertisers’ needs.

GSA MARKETING: Welcome to the Evolution: Audience Based Marketing - Now and Moving Forward Welcome to the Evolution: Audience Based Marketing - Now and Moving Forward Source: AudienceScience, Inc. Document Type: White Paper Description: With recent advancements, publishers and advertisers need to know how to get the right message to the right customer and in the right place to achieve their campaign goals. This report explores the emergence of data-driven audience targeting and reveals some of the ways that publishers
10/27/2011 4:02:00 PM

Sales Is from Mars, Marketing Is from Venus
There is a disconnect between marketing and sales. Marketing is focused on the consumer experience while sales is all about the merchandise. Technologies, such as auto identification technologies, radio frequency identification, sensors, and voice activated technologies, may be able to narrow this gap.

GSA MARKETING: Sales Is from Mars, Marketing Is from Venus Sales Is from Mars, Marketing Is from Venus Carla Reed - February 23, 2006 Read Comments Introduction Marketers understand the emotions that drive the human animal to indulge in retail excess. As such, the subliminal messages that fill the digital world of television and internet, supported by the plethora of catalogs, all reinforce the experience versus the item. And this is supported by the fantasy world of the holiday shopping mall. January is what I think of
2/23/2006

Marketo Launches New Component of the Marketing Nation » The TEC Blog
Marketo Launches New Component of the Marketing Nation » The TEC Blog TEC Blog     TEC Home     About TEC     Contact Us     About the Bloggers     Follow TEC on Twitter    RSS   Discussing Enterprise Software and Selection --> Fast, Accurate Software Evaluations TEC helps enterprises evaluate and select software solutions that meet their exacting needs by empowering purchasers with the tools, research, and expertise to make an ideal decision. Your software selection starts here. Learn

GSA MARKETING: collaboration, industry watch, marketing automation, Marketing Nation, Marketo, Marketo Program Exchange, TEC, Technology Evaluation, Technology Evaluation Centers, Technology Evaluation Centers Inc., blog, analyst, enterprise software, decision support.
25-10-2012

Creating Business Value with Communication-Enabled CRM Processes: Enhancing Marketing, Sales, and Service
Learn how communication-enabled business processes (CEBPs)—processes enabled by communication systems that are tightly integrated with business applications—can help resolve customer relationship management (CRM) issues by reducing latency, providing recording of and visibility into interactions, and better enabling end-to-end processes involving employees, customers, suppliers, and partners.

GSA MARKETING: free crm solutions, top crm solutions, crm solutions for small business, cheap crm solutions, hosted crm solutions, free online crm solutions, web based crm solutions, custom crm solutions, cloud crm solutions, mortgage crm solutions, crm solutions comparison, top 10 crm solutions, small business crm solutions, call center crm solutions, web crm solutions, crm solutions for banks, compare crm solutions, cebp..
3/14/2011 10:42:00 AM

Netsize Mobile Marketing Survey 2009
Can your company and brand rise to the challenge and cash in on mobile marketing opportunities? Companies are often bullish about mobile marketing benefits, but lack the skill set to execute campaigns. And, though the interest in targeting consumers is high, the concern that opt-in databases won’t deliver is also high. Learn more about the dos and don’ts of mobile marketing, so you can ensure more effective campaigns.

GSA MARKETING: Netsize Mobile Marketing Survey 2009 Netsize Mobile Marketing Survey 2009 Source: Netsize Document Type: White Paper Description: Can your company and brand rise to the challenge and cash in on mobile marketing opportunities? Companies are often bullish about mobile marketing benefits, but lack the skill set to execute campaigns. And, though the interest in targeting consumers is high, the concern that opt-in databases won’t deliver is also high. Learn more about the dos and don’ts of mobile
11/4/2009 10:40:00 AM

PROS Inc.’s New Mission—“Big Data” Sales & Marketing Apps » The TEC Blog
PROS Inc.’s New Mission—“Big Data” Sales & Marketing Apps » The TEC Blog TEC Blog     TEC Home     About TEC     Contact Us     About the Bloggers     Follow TEC on Twitter    RSS   Discussing Enterprise Software and Selection --> Fast, Accurate Software Evaluations TEC helps enterprises evaluate and select software solutions that meet their exacting needs by empowering purchasers with the tools, research, and expertise to make an ideal decision. Your software selection starts

GSA MARKETING: Andres Reiner, B2B software pricing, big data sales and marketing app, Inc., price execution, price optimization science, pricing automation, pros, TEC, Technology Evaluation, Technology Evaluation Centers, Technology Evaluation Centers Inc., blog, analyst, enterprise software, decision support.
03-06-2013

Technology Vendor--Can You Afford Credibility?
For Technology vendors, credibility is the ability to sell. Credibility is vital, is hard to build, and easy to lose. Building credibility doesn't have to be costly. This article touches on the concepts you can employ to build your credibility. These concepts are the basis for a seminar presented by The Credibility Forum.

GSA MARKETING: Technology Vendor--Can You Afford Credibility? Technology Vendor--Can You Afford Credibility? Olin Thompson - April 10, 2004 Read Comments Introduction Webster defines credibility as the ability to be believed. Technology vendors need to define credibility as the ability to sell. Research by The Credibility Forum ( www.thecredibilityforum.com ) shows that technology vendors are weak in understanding the impact credibility has on their efforts, knowing how to gauge their own credibility, and utilizing
4/10/2004


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