A company’s success depends upon its ability to make smart decisions and respond quickly in a highly volatile environment. When a company has a relevant and clearly stated Purpose, Mission, Vision, and Values, which are understood by all employees, both management and employees are in a superior position to put strategies and actions into place that propel the organization forward.
Results-Based Leadership , Boston: Harvard Business School Press, 1999, Pg. 47.  Hamel, Gary and Prahalad, C.K., Strategic Intent , Harvard Business Review, May-June 1989, Pg. 70.