Founded in 1990, RTI Software is an Illinois CRM application provider with a feature- rich Enterprise solution targeting the software and hardware industry and expanding to other industries with similar requirements in service, helpdesk, sales and marketing. Recently TEC interviewed Michel P.Mallen, RTI’s Executive Vice President to discuss RTI’s flagship products CustomerFirst and SalesFirst.
industry that requires service, helpdesk, marketing campaign, and sales automation. RTI now has the ability to build upon its software industry foundations, from which to expand to other industries requiring similar service, helpdesk, marketing and sales requirements. Rather than promoting its tool to horizontal markets, RTI intends to keep expanding in specialized niches particularly within Healthcare, Pharmaceutical and Biotechnology industries. As it stands now, the product's strengths, particularly