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Branding and Positioning: What’s the Difference? And Can You Afford It?
Understanding the difference between branding and positioning is especially important if you're involved in marketing B2B software. That difference can

heresy klipsch  Without Branding? Is That Heresy? If Prophet has it right, as well as all the rest, then good positioning is only one aspect—although an important one—of establishing a brand. As stated earlier, a position is a mental space that can be occupied with an idea—a compelling and unique benefit—that really matters to the target audience. With some effort, time, and money, you can claim a position by consistently communicating an idea that has meaning to the target audience. Well, you say, isn't that Read More...
Discrete Manufacturing (ERP)
The simplified definition of enterprise resource planning (ERP) software is a set of applications that automate finance and human resources departments and help manufacturers handle jobs such as or...
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Documents related to » heresy klipsch


Software Evaluation, Selection, and Procurement Part Two: Recommendations for Improvement
Pursuing an alternative strategy for software evaluation and selection, based on the capital investment paradigm and the principles outlined in this article, is

heresy klipsch  process! This seems like heresy in today's corporate climate where everything must be done yesterday. The key here is to maintain the paradigm of software as a capital investment. Look at similar corporate decisions regarding machinery, real estate, facilities, etc. and use that as a guideline for your decision-making timeline. Obviously there is a balance between analysis paralysis and constructive action toward a known objective. Effective management is crucial at this early stage to ensure the team Read More...
Catering to Small and Medium-Size Enterprises
With opportunities in the large enterprise marketplace shrinking due to increased penetration, small and medium-size enterprises (SMEs) are starting to receive more attention and scrutiny. This article explores the special needs of the SMEs and asks, from a software standpoint, what companies can to do survive in this unique marketplace and what vendors can do to service them. Read on for the answers.

heresy klipsch  in the initial implementation. Heresy you say! The operations will continue, perhaps not as well as could be, at all locations. While you are not completely maximizing profits, this approach allows you get your feet wet before drowning in a sea of software. From the learning experience during the first implementation, your company should be more self-sufficient in the implementations at the remaining sites. At a poultry processing company, it took nine months to bring up the first two plants; the Read More...

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