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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
Get free sample report

Compare Software Solutions
Visit the TEC store to compare leading software solutions by funtionality, so that you can make accurate and informed software purchasing decisions.
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 heresy klipsch


Branding and Positioning: What’s the Difference? And Can You Afford It?
Understanding the difference between branding and positioning is especially important if you're involved in marketing B2B software. That difference can

heresy klipsch  Without Branding? Is That Heresy? If Prophet has it right, as well as all the rest, then good positioning is only one aspect—although an important one—of establishing a brand. As stated earlier, a position is a mental space that can be occupied with an idea—a compelling and unique benefit—that really matters to the target audience. With some effort, time, and money, you can claim a position by consistently communicating an idea that has meaning to the target audience. Well, you say, isn't that

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

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Software Evaluation, Selection, and Procurement Part Two: Recommendations for Improvement


Pursuing an alternative strategy for software evaluation and selection, based on the capital investment paradigm and the principles outlined in this article, is an effective method to mitigate implementation risk.

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Catering to Small and Medium-Size Enterprises


With opportunities in the large enterprise marketplace shrinking due to increased penetration, small and medium-size enterprises (SMEs) are starting to receive more attention and scrutiny. This article explores the special needs of the SMEs and asks, from a software standpoint, what companies can to do survive in this unique marketplace and what vendors can do to service them. Read on for the answers.

heresy klipsch   Read More