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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 historique crm relationship management


Social CRM-¡Viva la Revolución!
Customer relationship management (CRM) has had a great impact on the social media revolution. Or was it the other way around? Of the many types of software

historique crm relationship management  sociologists, and maybe even historians in their teams of customer-facing professionals if they are to keep up with clients’ fickle hearts. In conclusion, for businesses, the most important consequence of the social revolution was the production of a broader view of the customer. The irony is that although the image is more comprehensive, it does not make for an easier relationship with the customer. In fact, SCRM is now witness to intense exchanges as it awaits action. In a future post I will present

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Customer Relationship Management (CRM)

Customer relationship management (CRM) focuses on the retention of customers by collecting all data from every interaction, every customer makes with a company from all access points whether they are phone, mail, Web, or field. The company can then use this data for specific business purposes, marketing, service, support or sales while concentrating on a customer centric approach rather than a product centric. Customer relationship management defines methodologies, strategies, software, and other web-based capabilities that help an enterprise organize and manage customer relationships. Customer relationship management applications are front-end tools designed to facilitate the capture, consolidation, analysis, and enterprise-wide dissemination of data from existing and potential customers. This process occurs throughout the marketing, sales, and service stages, with the objective of better understanding one’s customers and anticipating their interest in an enterprise’s products or services. 

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