A CRM solution, to be successful, has to support cross-business processes and a number of operations within the business, from Marketing to Service, including Sales. This integration of what, historically, has been treated as very separate parts of the organization, provides the opportunity to rethink existing operational mechanisms.
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investment (ROI) depends on how a project is set up and the way it is viewed in the business. If the key value of a CRM solution is to produce satisfied customers and improve customer retention, it does not seem sensible to value only cost reduction. Focusing on Customer Retention and Customer Satisfaction and their delivery, will improve the bottom line. Given that one of the major advantages of CRM is increased customer retention, and that research indicates that re-acquiring existing customers costs