A company’s success depends upon its ability to make smart decisions and respond quickly in a highly volatile environment. When a company has a relevant and clearly stated Purpose, Mission, Vision, and Values, which are understood by all employees, both management and employees are in a superior position to put strategies and actions into place that propel the organization forward.
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( when ), intimating how the company will look, feel and be. Purpose, Mission & Vision lie at the pinnacle of the Organizational Context Pyramid. They are intended to establish a true north for the company as well as provide inspiration for its employees. They are relatively stable and change infrequently. They may remain intact, relevant and consistent for decades. Purpose In their book ' Jumping the Curve, Innovation and Strategic Choice in an Age of Transition ,' authors Nicholas Imparato and Oren