New data sources, unstructured data, and greater volumes of data than ever before are creating an information overload. Plus, customers’ demands for faster service stress front-office applications, while parallel demands from internal users place greater demands on back-office systems. Before you discover that your data quality has been rendered ineffective, consider adopting enterprise information management (EIM).
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their specific responsibilities, and how they are incented to achieve EIM objectives. A best practice that epitomizes the People quadrant is IT and business collaboration, which will be explored further in the Best Practices section below. Processes: An EIM strategy will answer, at least at the high level, how a chain of information operations should interact. An information operation is any process that uses data— such as a direct marketing campaign, an order entry system, or a customer dashboard. The