Part 1 of this blog series provided a lengthy discussion about business process management’s (BPM's) necessary parts-and-parcels, and the software category’s value proposition. At the end of that post, I mentioned my recent attendance of a witty presentation that attempted to explain the essence of BPM via a bit of humor and the metaphor of the classic “Wizard of Oz” movie.
Namely, on March 23
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challenges of not only how to survive, but also how to possibly capitalize on opportunities. When we think of metaphors to describe the times we are in (some might refer to the Great Depression , others to the New Deal , etc.), Pega came to the Wizard of Oz metaphor after reviewing the past year. Namely, if we go back 12 to 18 months, like Dorothy in the movie, we were all in a beautiful green and verdant place, where businesses could easily enter new markets, people could buy houses without putting any