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ROI: Are You Ready to Walk The Walk?
ROI marketing is just starting to become mainstream. ROI selling is already out there, further advanced in adoption because of its perceived relevance to the

how to test navision knowledge  reader's questions focused on how to create an ROI sales toolbox and what an ROI work-up costs. ROI: A unique strategy for a while So far, ROI has not appeared as a strategic element in software marketing. It's just another claim, sometimes emphasized in an advertisement or web seminar, and generally somewhere down a list of product performance claims. I believe that's about to change. In the not too distant future, we'll see a B2B software vendor develop a positioning statement and message strategy to Read More...
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Documents related to » how to test navision knowledge


Positioning Makes Your Marketing Budget Go Further-and Hit the Target
Many business-to-business (B2B) software companies don't have a formal positioning process, and it's costing them time, money, and much more—a marketing message

how to test navision knowledge  with it. It's amazing how much money you can save by continuing to use tools that still do the job, and haven't even begun to wear out. About the Author Lawson Abinanti is co-founder of Messages that Matter ( http://www.messagesthatmatter.com ), a consulting firm that helps B2B software companies create compelling message strategies that build awareness and demand. Lawson has held strategic marketing positions with several B2B software companies, including Navision, Applix, TM1 Software, and Timeline. He Read More...
Audit Your Message Strategy by Answering Three Questions
Most companies create a new marketing plan every 12 months. At the same time, they should audit their message strategy to stay on top of competitors’ marketing

how to test navision knowledge  a closer look at how to do the audit. Your Product Is Only as Important as the Problem It Solves Your prospects are overwhelmed by communication in today's fast-paced, high-tech world. They get so many marketing messages—somewhere between 5,000 and 10,000 per day—that they have become experts at filtering these messages out. You need to become an expert at cutting through the filter with a message that is relevant, important, and unmistakably yours. A list of product features just won't cut it (be Read More...
The Three Cs of Successful Positioning
There is a method to take you through the positioning process, where success depends on understanding three Cs--your Customer, your Competition, and your

how to test navision knowledge  of articles will explain how to use the three Cs to gather intelligence, challenge assumptions, and test your positioning. The Three C's of Successful Positioning Effective positioning of B2B software products is written in the key of C. Actually, three Cs, because positioning requires a thorough understanding of your C ustomers, your C ompetition, and your C hannel. In this column, I'll summarize the importance of the three Cs to introduce a three-part series exploring in detail each of the Cs. The Read More...
The Three Cs of Successful Positioning Part Four: The Customer
What's keeping your customer up at night? Know thy customers—and their problems.

how to test navision knowledge  Finding Key Problems Here's how to go about gathering the information you need to develop a comprehensive understanding of your customer. If you're lucky, your product marketing manager already has an intimate understanding of your target customer. After all, it's the product marketing managers' job to help evolve the product based on customer and competitive needs. However, many B2B software companies are understaffed. Often the same person does product marketing and product management. So there's not Read More...
The CIO’s Guide to Building a Mobile Device Management Strategy-And How to Execute On It
More and more workers are using smartphones and tablets to do their work—from anywhere at anytime. But managing these devices in the field can be difficult

how to test navision knowledge  Mobile Device Management Strategy-And How to Execute On It More and more workers are using smartphones and tablets to do their work—from anywhere at anytime. But managing these devices in the field can be difficult. Enterprise mobile device management (MDM) solutions are the answer to many of the issues caused by the rapid growth of mobile devices. See how MDM provides IT with a complete set of inventory, control, and reporting tools that make it easy to manage mobile devices wherever they are. Read More...
How To Conquer the Challenge of Delivering E-mail to 100,000+ Recipients
In the beginning, e-mail marketing was easy. But as e-mail lists have grown, so have Internet service provider (ISP) restrictions. Today, delivering your e-mail

how to test navision knowledge  To Conquer the Challenge of Delivering E-mail to 100,000+ Recipients In the beginning, e-mail marketing was easy. But as e-mail lists have grown, so have Internet service provider (ISP) restrictions. Today, delivering your e-mail newsletter can be a real challenge, especially with a list of over 10,000 recipients. Instead of adopting one of several seductive but outdated solutions, a better alternative may be to use an e-mail service provider. Read More...
From Local to Hosted: The Story of One Company’s Migration to On-demand ERP
Here’s the inside story on how an international manufacturer using a traditional, local enterprise resource planning (ERP) solution shifted gears to end up with

how to test navision knowledge  actually saw this is how it operates, it was something we needed to go back to and address. So if I would do it different—up-front training, to really get the system, then the design process to match gaps or to fill gaps. WT: David, thank you so much for sharing your insights and experiences with NetSuite. DS: No problem. Thanks for listening to TEC radio. If you would like more information on evaluating and selecting on premises or hosted ERP solutions, check out www.technologyevaluation.com . If you Read More...
MessageClick to Provide Unified Messaging to RCN’s Business Clients
RCN has teamed up with MessageClick to provide its business-based users a complete suite of Unified Messaging tools including point-to-point e-mail, fax, and

how to test navision knowledge  to Provide Unified Messaging to RCN’s Business Clients MessageClick to Provide Unified Messaging to RCN's Business Clients P. Hayes - June 9, 2000 Event Summary In May, MessageClick, a leading Unified Communications company, announced a partnership with RCN Corporation, a leading broadband services company, and one of the largest ISP's in the country, to provide messaging services to RCN's business customers. Market Impact RCN has teamed up with MessageClick to provide its business-based Read More...
SAP Invited to White House to Showcase Consumer Innovation in Advancing Public Safety
The White House invited SAP to demonstrate the capabilities of Recall Plus, a product designed to

how to test navision knowledge  to White House to Showcase Consumer Innovation in Advancing Public Safety The White House invited  SAP to demonstrate  the capabilities of Recall Plus, a product designed to catch a recall on kids' products or food with undeclared allergens . Recently, Washington officials encouraged the development of technological products that help enhance public safety. Recall Plus makes public safety information available to the public in a timely fashion, ensuring that consumers are advised about Read More...
Medallia to Offer New Text Analytics Functionality to Its Customer Experience Management Suite
The best way to capture customer experience is without a doubt the ability to interpret real customer sentiment, which is reason enough for Medallia to include

how to test navision knowledge  to Offer New Text Analytics Functionality to Its Customer Experience Management Suite The best way to capture customer experience is without a doubt the ability to interpret real customer sentiment, which is reason enough for Medallia to include text analytics capabilities to its already well-known Customer Experience Management Suite (CEM) . Points of note: this offering integrates fully with Medallia’s CEM solution. The vendor touts its ease of use, as well as the ability for users to acquire f Read More...
Building the Path to Better Profits: Implementing ERP Technology to Successfully Achieve Return on Investment
When it comes to software implementations, organizations large and small share common goals of rapid deployment and return on investment. Unlike large

how to test navision knowledge  Abstract This paper discusses how small and mid-sized businesses, and remote and branch offices (ROBOs) of larger organizations, face increasing Internet-borne security risks, and what they need to significantly increase their security infrastructure easily and affordably. Introduction to the small business market Small and mid-sized businesses (SMBs) have an overwhelming burden today as network threats become more sophisticated and potentially damaging. The potential for loss can be overwhelming, Read More...
To ERP or Not to ERP (In Manufacturing, It Isn't Even a Question)
Despite the benefits that enterprise resource planning (ERP) brings to manufacturers, Aberdeen findings from 2010 suggest that 26% of manufacturers have yet to

how to test navision knowledge  ERP or Not to ERP (In Manufacturing, It Isn't Even a Question) Despite the benefits that enterprise resource planning (ERP) brings to manufacturers, Aberdeen findings from 2010 suggest that 26% of manufacturers have yet to implement ERP. This report looks at the performance of companies that have implemented ERP software versus the companies that have not. It also examines the capabilities that companies with ERP have compared to those that don't. Read More...
How to Find the Right ERP to Optimize Your Multi-site, Multi-national Operation
Download this white paper to learn about the challenges faced by multi-site and multi-national organizations--and what to look for in an enterprise resource

how to test navision knowledge  to Find the Right ERP to Optimize Your Multi-site, Multi-national Operation Download this white paper to learn about the challenges faced by multi-site and multi-national organizations--and what to look for in an enterprise resource planning (ERP) solution to address these issues. Read More...
Using SumTotal Systems to Build a Structured Approach to Learning and Development
Murray Metals Group, an independent UK-based metal business, needed to develop a structured approach to learning across the organization and build a consistent

how to test navision knowledge  within the organization. See how. Read More...

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