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The 2008 Handbook of Application Delivery: A Guide to Decision Making
IT organizations can no longer manage networks in isolation from the applications they support, requiring a shift from focusing on devices to a focus on

how to write a position statement  groups come to understand how to write applications that perform well over the WAN. Table 4.1, for example, depicts the results of a lab test that was done using a WAN emulator to quantify the affect that WAN latency would have on an inquiry-response application that has a target response time of 5 seconds. Similar tests can be run to quantify the affect that jitter and packet loss have on an application.   Network Latency Measured Response Time 0 ms 2 seconds 25 ms 2 seconds 50 ms 2 seconds 75 ms 2 Read More
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Documents related to » how to write a position statement


Stand Up, Sit Down...Don’t Fight, Fight, Fight
Can you relate to the following software demo situation? Jennifer, the sales engineer, is at the keyboard. She's on a roll. She's been setting the stage to show

how to write a position statement  You have no idea how to answer their question. Luckily, Judy, a senior product manager is in the room because she's next up on the agenda. You look at her and ask, Judy do you know the answer to this question? Unfortunately, Judy is the product manager for the accounting applications, not pricing. She can't answer the question. She looks like she doesn't know anything. You look unprepared. Momentum is lost. Here's a more effective way to handle the question: Make eye contact with Judy. This signals her Read More
Getting Management to Buy-in on Positioning
Lack of consensus about the marketing message is a common, especially when the message differs between top management and the rest of marketing communications.

how to write a position statement  another column, I'll explain how to get buy-in from everyone else in the organization who uses the message strategy, particularly sales, or your channel partners. Get Your Story Straight Several years ago when I became director of product marketing for an international enterprise resource planning (ERP) software company, it became immediately apparent that I had stepped into a hornets nest. Several members of the executive management had their own great stories about the company, and its products. Read More
ROI: Are You Ready to Walk The Walk?
ROI marketing is just starting to become mainstream. ROI selling is already out there, further advanced in adoption because of its perceived relevance to the

how to write a position statement  reader's questions focused on how to create an ROI sales toolbox and what an ROI work-up costs. ROI: A unique strategy for a while So far, ROI has not appeared as a strategic element in software marketing. It's just another claim, sometimes emphasized in an advertisement or web seminar, and generally somewhere down a list of product performance claims. I believe that's about to change. In the not too distant future, we'll see a B2B software vendor develop a positioning statement and message strategy to Read More
Yet another Case for Industry-Specific Solutions
Technology is changing at a breakneck pace, and is there anyone out there who will debate me on that issue? The undeniable evidence that I am getting old is

how to write a position statement  of education and experience)? How Passé Is It to Use Generic ERPs? Namely, several years ago, TEC ’s article entitled  “The Fatal Flaws for Process Manufacturers”  talked about the so-called fatal flaws that can result in anything from discomfort to disaster. Fatal flaws are defined as “the gaps between what an enterprise software product offers and the critical functions that a company needs.” These functions can range from major business processes to minor data fields or industry Read More
A Delicate Dance of Supply & Demand, Part 1: A Primer on Dairy Industry Complexity
The dairy industry is grueling. For farmers, the past decade has been a roller coaster of soaring fuel and feed prices and plummeting dairy sales prices

how to write a position statement  Delicate Dance of Supply & Demand, Part 1: A Primer on Dairy Industry Complexity The dairy industry is grueling. For farmers, the past decade has been a roller coaster of soaring fuel and feed prices and plummeting dairy sales prices, crushing many industry veterans. This white paper is intended to provide a baseline understanding of the historic and present-day challenges players in the industry face that are largely the product of governmental involvement and outside their individual control. Read More
Leveraging Technology to Maintain a Competitive Edge During Tough Economic Times -- A Panel Discussion Analyzed Part Three: Applications Hosting
Mid-market enterprises might benefit from objectively evaluating the value propositions represented in successful next-generation applications service providers

how to write a position statement  to start over, but how much will existing IT systems have to change? (see Part Five) Q8 . Will the newest and greatest only come from packaged software? What about custom development ? What is the build versus buy equation look like in the near future? (see Part Six) Q9 . How will the latest improvements in software flexibility and agility play in the single-vendor versus multi-vendor solution equation at multi-division corporations? (see Part Six) This is Part Three of a multi-part trend note. Each of Read More
How to Find the Right ERP to Optimize Your Multi-site, Multi-national Operation
Download this white paper to learn about the challenges faced by multi-site and multi-national organizations--and what to look for in an enterprise resource

how to write a position statement  to Find the Right ERP to Optimize Your Multi-site, Multi-national Operation Download this white paper to learn about the challenges faced by multi-site and multi-national organizations--and what to look for in an enterprise resource planning (ERP) solution to address these issues. Read More
Strategies for a Successful CRM Implementation: A Guide for Small and Medium Sized Enterprises
In general, most organizations agree that customer satisfaction—one measure of customer relationship management (CRM) success—improves when CRM software is

how to write a position statement  for a Successful CRM Implementation: A Guide for Small and Medium Sized Enterprises In general, most organizations agree that customer satisfaction—one measure of customer relationship management (CRM) success—improves when CRM software is implemented. This white paper discusses the keys to successfully implementing CRM software solutions, as well as some of the important prerequisites—people and processes—to finding and installing CRM technology. Read More
A Candid Conversation with a Field Service Workforce Management Leader
ClickSoftware, rooted in field service workforce scheduling and optimization, provides automated workforce management and optimization solutions, on-demand and

how to write a position statement  what I want.” TEC: How far along are you in unifying your products on the same platform? IB: All of our organically developed products are on the same platform. We acquired some rostering (shift management) technology ( AiPoint ) in 2009, which we’re now at the last stages of completing the merging with our organically developed rostering product development. We also acquired a multitenant software as a service (SaaS) solution for small service organizations ( ServiceTycoon ), which is currently Read More
How to Optimize ERP to Meet Wholesale Distribution Challenges
Efficient procurement and sourcing. Storing and moving inventories. Attracting and retaining customers. Such challenges have an impact on wholesale distributors

how to write a position statement  to Optimize ERP to Meet Wholesale Distribution Challenges Efficient procurement and sourcing. Storing and moving inventories. Attracting and retaining customers. Such challenges have an impact on wholesale distributors’ revenues, competitiveness, and profits. To make timely and informed decisions that can impact your business, you need answers to questions like “How can I offer value-added services to improve customer loyalty?” Get the answers to this and other key questions. Read More
Baan Seeking A New Foster Home -- A Déjà vu Or Not Quite? Part Three: Market Impact and User Recommendations
Baan's focus on discrete manufacturing has not been a close fit with Invensys' plant automation products that have been geared mostly to process industries. To

how to write a position statement  the Buyer Will Get However, Baan's suitor will still have work cut out for itself to regain the former Baan glory, since Baan, still has a lot of housekeeping to do given it admits that nearly 70% of its customers are still on Baan IV, owing to the unfortunate fact that the former Baan Co.'s business was hit with troubles exactly when it finally seemed to have delivered its most stable and mature product although technologically outdated, Baan IVc. BAAN IV is still a traditional monolithic third- and Read More
Leadership When It Really Matters: A Closer Look at Investing in PLM Technology to Profit in a Down Economy
Loss of strategic vision and leadership can pose a greater threat to organizations than dramatic economic downturn. Companies that invest in technology wisely

how to write a position statement  into the future. Read how now. Read More
A Tale of a Few Good SCM Players - Part 1
Throughout the late 1990s and the mid-2000s, Manhattan Associates was the epitome of a well-managed supply chain management (SCM) software company in terms

how to write a position statement  Tale of a Few Good SCM Players - Part 1 Throughout the late 1990s and the mid-2000s,  Manhattan Associates  was the epitome of a well-managed  supply chain management (SCM) software company in terms of market share, growth, profitability, and its products’ capabilities. Simply stated, the company set the industry standard for the supply chain execution (SCE) space and was the envy of its competitors.  The Long Trail of Excellence The company was founded in 1990 in Manhattan Beach, California, Read More
Failing to Learn-Why Learning Is Critical to Strategic Talent Management


how to write a position statement  to Learn-Why Learning Is Critical to Strategic Talent Management Read More

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