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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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Compare Software Solutions
Visit the TEC store to compare leading software solutions by funtionality, so that you can make accurate and informed software purchasing decisions.
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 how to write a research proposal marketing


How To Write a Winning Proposal
Your proposal should prove your case, and motivate the client to buy your services or applications. But all too often, reading a proposal is almost as painfully

how to write a research proposal marketing  services, but never mention how those products and services will help the client solve a business problem or close an important gap? Does the proposal writer believe that facts alone are enough to motivate a prospect to say yes ? Winning proposals must be client centered, not company- or product-centered. Most people buy because they're looking for solutions to pressing problems, additional resources to close gaps, or the means to cope with difficult issues. What this means is that a proposal is not a

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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Q2O Systems: Solutions for Quotation Management and Pricing Configuration


Quote-to-order systems include quotation management and pricing configuration solutions. Pricing configuration engines automate pricing and quoting processes for manufacturers with complex requirements. Their benefits include quotes that are quick and accurate, leading to increased customer satisfaction.

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'Collaborative Commerce': ERP, CRM, e-Proc, and SCM Unite! A Series Study: PeopleSoft


PeopleSoft has risen from its relatively humble origins in the Human Resource Management Systems (HRMS) arena, its sole focus as it begun life in 1987. Over the course of a decade or so, it added Supply Chain Management and Financials to its list of application offerings. In the last few years, in the face of slowing cash flows from its traditional strongholds, it has gone full bore toward Internet-based enterprise-wide - even cross-enterprise - solutions, trying to enter the game and be competitive with other top tier ERP-turned Collaborative Commerce vendors. Showing fiscal growth and, very-recently, notably-improved market acceptance, Peoplesoft may be the enterprise software turnaround story of the last decade.

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Success Keys for Proposal Automation


Proposal writing has become a common requirement throughout the entire business world. And for many sales people, they are a necessary evil. If you're thinking about automating your proposal process, there are ten critical success keys to a successful implementation.

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Creating a Business from a Project


Many software services companies are not able to turn their individual project successes into a line of business that brings in additional revenue streams. At the root of this is the simplistic assumption that "if you build, they will come."

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Understanding the ROI of Marketing Automation


Over the past decade, marketing professionals have seen their field change substantially thanks to advances in technology and the ever-increasing use of social media. Keeping up with marketing tasks in this new environment of constant connection can be extremely difficult. Marketing automation has emerged as a solution for company leaders who want to focus on generating leads without sacrificing other types of marketing campaigns. For many sales professionals, automation systems provide the best way possible to pare down leads and focus on the prospects most likely to buy. But before you can decide if a marketing automation system is right for your company, you need to know more about automation and its return on investment (ROI).

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CITO Research


CITO Research creates and publishes content for chief information officers (CIOs) and chief technology officers (CTOs). The company provides research and analysis.

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A Buyer's Guide to Choosing a Mobile Marketing Platform


Engagement is the key to mobile user retention. But many marketers don’t have the right marketing platform to give them the insights to optimize in-app experiences to prompt purchases and other conversions. This guide outlines what mobile marketing means today, the growing monetization trends, and the “must-haves” in choosing a mobile marketing vendor (plus, there’s a checklist!).

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Sales Is from Mars, Marketing Is from Venus


There is a disconnect between marketing and sales. Marketing is focused on the consumer experience while sales is all about the merchandise. Technologies, such as auto identification technologies, radio frequency identification, sensors, and voice activated technologies, may be able to narrow this gap.

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Content Raven Launches Marketing Analytics


Content Raven, a cloud-based file distribution toolkit that adds content control, security, and analytics to files, has announced the addition of Marketing Raven to its suite of products. The new marketing analytics tool aims improve content marketing, lead nurturing, and revenue opportunities by providing in-depth tracking data and real-time alerts on engagement activity.

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Is the Ongoing Marketing Software Arms Race Justified?


Given the slew of marketing software acquisitions by a number of big players, TEC's principal analyst P.J. Jakovljevic rightfully asks whether the vendors' splurges and arms race is justified? And will these companies’ chief marketing officers (CMOs) spend more on technology than chief information officers (CIOs) by 2017—as predicted by Gartner?

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