C.R.M. itself is an acronym, standing for Customer Relationship Management. This is part one of three-part article to provide explanation and meaning for most of the common CRM phraseology. Here, in alphabetical order, is the Lexicon of CRM.
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about that particular field (how to fill it out, in what format, etc.) CRM -Customer Relationship Management software is defined as: software that promotes the direct interaction between customers and the company through support of the people and processes involved in the entire customer lifecycle. CRM software fosters a comprehensive, integrated approach to the customer, putting the customer at the center and integrating such corporate functions as Sales, Marketing, Customer Support, and Field Sales and