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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
Get free sample report

Compare Software Solutions
Visit the TEC store to compare leading software solutions by funtionality, so that you can make accurate and informed software purchasing decisions.
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 how to write research prosal in marketing


How To Write a Winning Proposal
Your proposal should prove your case, and motivate the client to buy your services or applications. But all too often, reading a proposal is almost as painfully

how to write research prosal in marketing  services, but never mention how those products and services will help the client solve a business problem or close an important gap? Does the proposal writer believe that facts alone are enough to motivate a prospect to say yes ? Winning proposals must be client centered, not company- or product-centered. Most people buy because they're looking for solutions to pressing problems, additional resources to close gaps, or the means to cope with difficult issues. What this means is that a proposal is not a

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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How Your Business Can Thrive During an Economic Storm


Most businesses are impacted by the slow economy, but recessions and economic slowdowns don’t last forever. Smart companies will be able to manage the challenges and emerge stronger and more vital for the experience. Discover how business process automation, a renewed focus on customer service, new tax opportunities, and other best practices can help your company shine in these tough economic times.

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From Idea to Market-ready Product in Record Time


The odds against successful product innovation are long. New products need to win over consumers and convince retailers—a challenging task for many reasons, including saturated markets, a growing variety of products and brands, and shorter product life cycles. To shorten time to market, companies need to integrate all development-related areas, within a single sphere of visibility and influence.

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Getting Management to Buy-in on Positioning


Lack of consensus about the marketing message is a common, especially when the message differs between top management and the rest of marketing communications. Adopting a positioning process including executive management approval can be the answer.

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How to Evaluate Web-based BI Solutions


Web-based business intelligence (BI) is no longer an anomaly: organizations are ready for BI solutions that go beyond Web portals. However, when selecting Web-based BI applications, organizations must evaluate architecture, rather than features or functions. What differentiators do you need to look for before embarking on a full-scale BI implementation? And which vendors offer the solution your organization truly needs?

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Financials in the Cloud: Boosting Efficiency and Control in the Mexican Market


Despite the benefits of migrating to the cloud, many organizations are still new to this paradigm for the provision of computing services. For countries in the developing world, especially in Latin America and Mexico, the cloud can enable the acquisition of best-of-breed computing services at a more attainable cost. This report explores some of the features and functions of the Oracle Financials Cloud solution from a general business perspective and looks at the value that cloud solutions can add to organizations, particularly in the Latin American and Mexican markets.

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Driving Your Brand's Marketing Success with Co-Op Funds


Co-op advertising is a marketing tactic that enables brands to share the costs of local marketing with channel partners. In the United States, co-op advertising amounts to $50 billion in annual ad spend. But primitive co-op strategies and tools are breeding ambivalent channel partners for national brands and leaving money on the table while local marketing programs are underused. The result is weaker branding in local markets and slower channel sales. Read this white paper to learn how to recognize whether your brand is succeeding with its current co-op program, how to build an effective co-op fund program, and how to ensure all your channel partners will use your co-op fund program.

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Montgomery Research


Montgomery Research publishes books, magazines, and websites, focusing on business and technology. The company’s topics include financial performance, supply chains, and mobile commerce.

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Blue Hill Research


Blue Hill Research is a New Technologies and Associates (NTA) company, providing hands-on leadership and consulting to srartup companies, individual entrepreneurs, and nonprofit organizations. Blue Hill Research provides those companies with a roadmap for success for the three key stakeholders: technological, financial, and line of business executives.

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IBM Marketing Performance Analytics


The IBM Marketing Performance Analytics solution helps marketing organizations and CMOs understand and justify performance by answering three critical questions: “how are we doing?”; “why?”; and “what should we be doing?”

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The High-stakes World of E-marketing


In marketing, customer lifetime value (CLV) is the present value of the future cash flows attributed to a customer relationship. Using CLV as a metric tends to place a greater emphasis on customer service and long-term customer satisfaction than on short-term sales. Find out how to calculate CLV and why assigning customers a potential total monetary figure can be a useful metric when evaluating customer acquisition cost.

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