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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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Visit the TEC store to compare leading software solutions by funtionality, so that you can make accurate and informed software purchasing decisions.
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 how to write research prosal in marketing


How To Write a Winning Proposal
Your proposal should prove your case, and motivate the client to buy your services or applications. But all too often, reading a proposal is almost as painfully

how to write research prosal in marketing  services, but never mention how those products and services will help the client solve a business problem or close an important gap? Does the proposal writer believe that facts alone are enough to motivate a prospect to say yes ? Winning proposals must be client centered, not company- or product-centered. Most people buy because they're looking for solutions to pressing problems, additional resources to close gaps, or the means to cope with difficult issues. What this means is that a proposal is not a

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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PeopleSoft 8 Launched - Anything to Write Home About?


PeopleSoft, once a high flyer owing to its congenial culture and slick ERP product, has unveiled a number of new, possibly revolutionary enterprise applications that it hopes will help it end a protracted dry season and put it back on the ERP top chart. The company has invested two years and over a half billion dollars to develop the product. It has now emerged with a new platform, a new set of products and a new attitude of lambasting competition.

how to write research prosal in marketing  toward helping users understand how the software might behave in their environments. Future clients are also advised to request the company's written commitment to promised functionality, length of implementation, and seamless future upgrades, particularly for recently announced offerings. Read More

How to Evaluate Web-based BI Solutions


Web-based business intelligence (BI) is no longer an anomaly: organizations are ready for BI solutions that go beyond Web portals. However, when selecting Web-based BI applications, organizations must evaluate architecture, rather than features or functions. What differentiators do you need to look for before embarking on a full-scale BI implementation? And which vendors offer the solution your organization truly needs?

how to write research prosal in marketing  Web-based BI Solutions How to Evaluate Web-based BI Solutions If you receive errors when attempting to view this white paper, please install the latest version of Adobe Reader. Established in 1993, Technology Evaluation Centers, Inc. (TEC) is the first web-native technology research enterprise. TEC provides decision support systems (DSS) that enable stakeholders to objectively identify the software products that best fit their company's unique business and systems requirements, and that contribute Read More

How Can Business Intelligence Benefit Small to Medium Businesses?


Research shows that the number one software solution that small to medium businesses plan to purchase in the coming year is business intelligence (BI). Download TEC’s latest podcast to find out why BI is so hot right now.

how to write research prosal in marketing  intelligence [BI] is, and how and why it can benefit small and midsized companies. Lyndsay Wise: Hi Todd, welcome to the show. Todd Rowe: Thank you. LW: What is business intelligence, and how can it benefit small and midsized companies specifically? TR: Good question. So, what is business intelligence overall? It's taking the various disparate pieces of data that small and midsized companies produce, and trying to provide some type of insight or ability to determine what is the most important data to Read More

Getting Management to Buy-in on Positioning


Lack of consensus about the marketing message is a common, especially when the message differs between top management and the rest of marketing communications. Adopting a positioning process including executive management approval can be the answer.

how to write research prosal in marketing  another column, I'll explain how to get buy-in from everyone else in the organization who uses the message strategy, particularly sales, or your channel partners. Get Your Story Straight Several years ago when I became director of product marketing for an international enterprise resource planning (ERP) software company, it became immediately apparent that I had stepped into a hornets nest. Several members of the executive management had their own great stories about the company, and its products. Read More

Non-Foods Marketing Selects VAI’s Mobile ERP


Non-Foods Marketing (NFM), a buying service for supermarkets, drug, hardware chains, and convenience stores, recently selected VAI’s S2K mobile and cloud enterprise resource planning (ERP) software. NFM is also utilizing VAI’s S2K Distribution Management and Financial Management modules to optimize its distribution and financial processes while maintaining product traceability.

how to write research prosal in marketing  industry watch, erp, distribution, vai, s2k, mobile, cloud, Non-Foods Marketing, inventory management Read More

Metadata Standards in the Marketplace - Why Do I Care? (And Where Does Godzilla Fit In?)


Metadata (“data about data”) is essential for data warehousing. Metadata standards allow different products to interact. Without standards, different vendors’ tools cannot work together seamlessly and the customer’s warehousing effort is greatly complicated.

how to write research prosal in marketing  data that tells you how to interpret it. Sometimes the metadata description can be deduced from the structure or the column names in a database; sometimes it is found in the programs that use it, and sometimes it resides only in comments or text. Frequently it is a combination of these. When dealing with a single database, the use of metadata is as natural as swimming is to a fish - and just as invisible as the water. However, when dealing with heterogeneous environments, things get much more opaque. As Read More

PeopleSoft Delivers Oxymoron In 'Supply Chain in a Box'


Users would do well to take PeopleSoft’s claims with a vein of salt and maintain realistic expectations regarding the challenges they will face in integrating their supply chains.

how to write research prosal in marketing   Read More

Business Application Research Center


Business Application Research Center (BARC) is a software industry analyst firm. BARC’s specializations include data management and business intelligence. The company also organizes conferences and runs seminars.

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Adventive Marketing, Inc.


There are currently no details available for this vendor. However, we are working to update this vendor’s information in our database as soon as possible. Please check back again.

how to write research prosal in marketing   Read More

Blending Transactions and Analytics in a Single In-Memory Platform: Key to the Real-Time Enterprise


This white paper discusses the issues involved in the traditional practice of deploying transactional and analytic applications on separate platforms using separate databases. Rather than using separate transactional and analytical applications built on separate platforms, a single data management environment for both systems of record and systems of decision would yield numerous benefits. These include real-time data analysis and accelerated decision making, and the potential to transform and innovate the business.

how to write research prosal in marketing  in-memory platform, single in-memory platform, SAP, SAP HANA, transactional processing, analytical processing, real-time data analysis, unified data management platform, OLTP, OLAP, high-speed data management platform, in-memory database, IMDB Read More

2011 HR Technology Conference & Expo (Day 1): What Happens in Vegas Shouldn’t Have to Stay in Vegas


Hundreds of industry experts have descended on Las Vegas for the 2011 HR Technology Conference @ Expo (and for other things, such as networking and maybe just a wee bit of gambling), which has been billed as “the world’s best conference on HR Technology.” It’s my second time attending this conference, which is the largest North American gathering of HR professionals, experts, and technology

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ASA Research


ASA Research was founded and is run by technology consultant J. Carlton Collins. The company offers consulting, webinars, and software comparisons.

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Leadership When It Really Matters: A Closer Look at Investing in PLM Technology to Profit in a Down Economy


Loss of strategic vision and leadership can pose a greater threat to organizations than dramatic economic downturn. Companies that invest in technology wisely will gain a competitive advantage and even prosper during hard times. Achieving financial results hinges on finding a product lifecycle management (PLM) solution that delivers business benefits not only in the short-term but also long into the future. Read how now.

how to write research prosal in marketing  into the future. Read how now. Read More

Rules-based Marketing: Helping Companies Transform Leads into Sales


For years, small to medium businesses have envied the powerful marketing campaigns of their larger counterparts. But today, bigger budgets and marketing departments are no longer the only keys to marketing success. Rules-based marketing is an automated strategy involving if–then rules, resulting in communications that are more timely, relevant, and consistent across multiple communication channels, for even the smallest organization.

how to write research prosal in marketing  AnyCollege.net. Brian Gramer explains how marketing automation software allows companies to manage, design, automate and analyze integrated marketing campaigns. Defying the Limits: Can you explain what ondemand marketing automation software is? Brian Gramer: Marketing automation software allows you to perform both campaign management and execution. It helps marketing executives plan, create, manage, execute, automate, track and analyze their entire marketing portfolio from one central business system. Read More