If you know nothing about a company, you should be able to figure out the bare essentials by visiting its About Us page, right?
Turns out this is only true sometimes.
When visiting the Digg website, for example. The first line on Digg’s About page is this: "Digg is a place for people to discover and share content from anywhere on the web."
Neat, huh? One click and sixteen words after
how to write summary about yourself
and you’ll find out how that works. The information is there, and it’s not hard to find. Enterprise software vendors, by contrast, don’t always provide such clear information so concisely. To show you what I mean, I looked at the About Us pages of the ten vendors listed in The New and the Noteworthy: 2008 Vendor Wrap-up , published late last year on this blog. I wasn’t looking for anything spectacular. I only wanted to know, as quickly as possible, what each company does, whom they do it for, and