For the last several months, MAPICS, Inc. (NASDAQ: MAPX), a global provider of extended ERP applications for world-class mid-sized manufacturers, has embarked on a painstaking process of producing a strategy going forward that would pragmatically blend the company’s traditional values and success factors with new approaches to stay in tune with market trends.
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had to figure out how to be more effective in selling new extended-ERP modules to it. Out of over 3,500 combined customers, the majority of these accounts may have only been on a service & maintenance basis, without any active programs directed to selling to the base, until recently. Therefore, the company had to figure out how to more efficiently mine its client base by doing a better job of selling the broadened offering, by getting its affiliate channel both excited about the product portfolio and by