Being a profitable retailer is hard and getting harder. Increasing price transparency and online competitors are creating intense price pressure, and consumers are becoming more dynamic, increasingly mobile, and harder to target and retain. In response, the world of retail is becoming ever more real-time, and the use of real-time analytics to drive operational efficiency is becoming central to retail success. This white paper provides an overview of strategies for using real-time retail analytics to provide rapid response to consumer demand and increase profitability.
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