Companies tend to wait until something goes wrong and then scramble to do something, rather than anticipating the inevitable lifecycle of a product. Similarly, many organizations put all of their energy into maintaining an existing competitive advantage only to lose out on potential innovation and creating the next competitive edge.
But employees and customers already have the ideas that could help businesses grow. To the organizations that thrive, innovation isn’t just second nature—it is rather a core process and a culture. It is not about waiting for change, but rather about making change happen repeatedly and even predictably.
Mindjet is an innovation management software company whose aim is to enable organizations to boost personal productivity through brainstorming and visualization of innovation and ideas. TEC principal analyst P.J. Jakovljevic explores the company’s philosophy and interviews Milind Pansare, vice president of product marketing at Mindjet.