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Improving Your Demo-To-Win Ratio - Bridge Building
Ask yourself this simple question: “Have I ever lost a deal to an inferior product?” If your answer is yes, I’ll guarantee that one of the prime reasons for

i bridge  better. What went wrong? I had dumped all of my high quality bridge pieces in front of my prospect and assumed they would know how to put it together. My much smarter and more experienced competitor had inferior materials to work with, but actually built the Bridge for the prospect so it was easy for them to walk across. Conclusion    Most demonstrations focus on features and functions and ultimately become a training session. This style of demonstrating is totally ineffective. You're asking your Read More...
Discrete Manufacturing (ERP)
The simplified definition of enterprise resource planning (ERP) software is a set of applications that automate finance and human resources departments and help manufacturers handle jobs such as or...
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Documents related to » i bridge


Vendors Jostle and Profess Economic Stimulus Readiness - Part I
At Deltek’s Insight 2009 user conference last May, the host software vendor did a notable thing. Namely, besides merely putting on an all-too-common multi

i bridge  Stimulus Readiness - Part I At  Deltek’s Insight 2009 user conference last May , the host software vendor did a notable thing. Namely, besides merely putting on an all-too-common multi-day conference chock full of product announcements, functional breakout sessions, and industry  best-practice  discussions, Deltek decided to fill a market need by convening a separate “track” that was dedicated to navigating the maze of  the American Recovery and Reinvestment Act of 2009 (ARRA) , a.k.a. the Read More...
Metadata Standards in the Marketplace - Why Do I Care? (And Where Does Godzilla Fit In?)
Metadata (“data about data”) is essential for data warehousing. Metadata standards allow different products to interact. Without standards, different vendors

i bridge  Marketplace - Why Do I Care? (And Where Does Godzilla Fit In?) Metadata Standards in the Marketplace - Why Do I Care? (And Where Does Godzilla Fit In?) M. Reed and D. Geller - May 16, 2000 Overview Metadata ( data about data ) is essential for data warehousing. In order to populate a database, extract data, or run a report, more is required than simply raw data. The tools involved must also understand the context, or meaning, of the data. This is one of the purposes of metadata. Consider 2.5. This Read More...
Global Trade Applications in Global Credit Crunch - Part I
I have done blog posts lately on how some supply chain management (SCM) applications could fare in a down economy. One was about pricing optimization solutions

i bridge  state intervention measures). While I personally was not particularly in favor of rescuing via Troubled Assets Relief Program (TARP) those Wall Street crooks and inept misfits (and I’ve never been fond of the $20 martini drinks and $40 valet parking prices in New York City), it is difficult to neglect the other side that needs help. Namely, it was appalling to watch the politicians’ inability to initially explain the true burning issue: the financial market's unavailability of the short-term lines of Read More...
Yellowfin Launches Version 5.1 of Yellowfin BI Software
Last Friday, Yellowfin launched version 5.1 of its BI product, reinforcing core product functionality (e.g., improving metadata management) as well as expanding

i bridge  head to the cloud? I welcome your thoughts—leave a comment below, and I’ll respond as soon as I can. Read More...
TEC’s I&CM Evaluation Center (Slowly but Surely) Gaining Traction - Part II
Part I of this blog series expanded on some of TEC’s earlier articles about companies’ need for better commission and incentives calculations and best sales

i bridge  - Part II Part I of this blog series expanded on some of TEC ’s earlier articles about companies’ need for better commission and incentives calculations and best sales performance management (SPM) practices. It also introduced the latest entry in TEC’s I&CM (Incentive & Compensation Management) Evaluation Center , Varicent Software ’s flagship product, Varicent SPM [ evaluate this product ]. Varicent SPM Architecture Overview The product suite’s architecture consists of several layers, starting Read More...
Traffic Audits Make Strange Bedfellows: Part I - The Why’s and What’s of Auditing
Have you heard the one where the Director of Product Marketing, the CIO and the auditor are found together in a small conference room? Couldn’t happen, you say

i bridge  Make Strange Bedfellows: Part I - The Why’s and What’s of Auditing This is Part I of a two part article. Part I : The Why's and What's of Auditing Part II : The Audit Process Why Audit The Numbers? If you're ever feeling really and truly mean, here's a nasty trick to play on your marketing and ad sales colleagues. Wait, with a friend, until some of these folks get on the elevator, and follow them in. Here's what you say to your companion in crime: I just heard that there was a real glitch in the Read More...
Protecting Customer Data: How Much is Your Customer’s Trust Worth? Part I: The Business Case for Privacy
Customers are a company’s true source of value creation, and maintaining their trust is imperative. When companies understand this, privacy protection will

i bridge  Customer Data: How Much is Your Customer’s Trust Worth? Part I: The Business Case for Privacy Customers are a company’s true source of value creation, and maintaining their trust is imperative. When companies understand this, privacy protection will become an important business tool, rather than just a regulatory requirement (as many companies think of it). Obtaining, using, and especially protecting customer data has never been more important to the strength and positioning of a company’s Read More...
TDWI Conference in Chicago: The BI-cycle Still Running
Recently, I attended the TDWI Conference in Chicago. This conference was a great opportunity to learn insights from the people who are involved in the industry.

i bridge  BI-cycle Still Running Recently, I attended the TDWI Conference in Chicago. This conference was a great opportunity to learn insights from the people who are involved in the industry. In each conference, it’s always interesting to see how the BI sector has matured. The interest in gaining more and more control and improvement in the BI terrain is still a growing process. I’m glad to know there is still a lot to say and do in the data management space. I also had the opportunity to talk to really Read More...
What’s the Big Deal with Big Data?
{democracy:89}I won’t define big data here, but it’s clear for all the IT community to see that big data is the latest “big thing.” Just Google or Bing the

i bridge  with Big Data? {democracy:89} I won’t define big data here, but it’s clear for all the IT community to see that big data is the latest “big thing.” Just Google or Bing the term “big data” and you’ll get an idea of the amount of information and resources available (about 1,460,000,000 and 67,000,000 hits, respectively). But in our continuous research and talks with both software vendors and customers, we receive varied input related to big data: as big as big data is, some organizations Read More...
Straight Up on Leads Management
No, I'm not about to launch into a Paula Abdul cover (I won't even dignify that with a link).Lead generation is a process that uses information to create

i bridge  repeat them here (but I do encourage you to visit both sites) 1) web analytics 2) database services 3) marketing automation 4) pure play leads management Needless to say this involves a lot of technology and integration with existing CRM and SFA systems. On its own, a leads management system will not be a panacea for a business’s slumping sales. On this, Carroll reflects Software will not spontaneously generate collaboration between sales and marketing...I regularly encounter organizations that invest Read More...
I Keep on Knocking...
Nearly 60 percent of Australian businesses with more than 100 employees do not respond to web-generated sales enquiries (such as e-mail or web forms) within

i bridge  Keep on Knocking... Nearly 60 percent of Australian businesses with more than 100 employees do not respond to web-generated sales enquiries (such as e-mail or web forms) within seven days. But the bad news doesn’t stop there. Find out why your customers may still be waiting for you to respond—and what you can do about it. Read More...
Further Analysis: Saturno-TP's Selection of QAD ERP
I am quite familiar with the Russian auto industry, and thus I enjoyed analyzing the transaction that recently took place involving a big player in the

i bridge  Selection of QAD ERP I am quite familiar with the Russian auto industry, and thus I enjoyed analyzing the transaction that recently took place involving a big player in the automobile industry in Russian manufacturing hub Togliatti, whereby automotive industry supplier, Russia-based Saturno-TP, became a client of ERP software vendor QAD (also see yesterday's TEC blog post ). Despite global industry depression, the automobile manufacturing industry in Russia is developing at an extremely fast pace, only Read More...

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