IBM has recently reenergized its incursion into the mid-market gold rush with a new program carrying the 'Express' brand, which targets companies with less than 1,000 employees with a bundle of hardware, software infrastructure, professional services, and financing. IBM hopes to ride on the mid-market forays of a plethora of its enterprise application partner providers, while also providing some real alternative for Microsoft at the low end of the application market.
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enterprise applications market analysis, IBM Corporation (NYSE: IBM), the largest IT company in the world, recently launched a portfolio of offerings and programs designed and priced specifically for medium-sized business customers. The portfolio will consist of new hardware, software, professional services, solutions and financing all designed to meet specific criteria for medium-sized businesses with respect to function, ease of use and management, and price -- a set of brand attributes delivered under