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Customer Data Integration: A Primer
Customer data integration (CDI) involves consolidation of customer information for a centralized view of the customer experience. Implementing CDI within a

ibm mrm  spelling and word sequence. IBM , with its acquisition of DWL on August 31, 2005, provides a real-time transactional CDI solution. WebSphere Customer Center provides multiple interfaces to front- and back-office systems to access and manage a complete customer master record. It focuses on customer-data transaction management that is operational in nature, and its customer hub provides approximately 500 out-of-the-box services. IBM's CDI solution is implemented within a service-oriented architecture (SOA) Read More
Enterprise Marketing Management (EMM)
The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively an...
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Documents related to » ibm mrm


Silverpop Buy Affirms IBM’s Commitment to Marketing
IBM recently announced its intent to acquire Silverpop, Atlanta-based provider of cloud marketing automation software. The giant software vendor values

ibm mrm  IBM’s Commitment to Marketing IBM recently announced its intent to acquire Silverpop , Atlanta-based provider of cloud marketing automation software, for an undisclosed sum. The giant software vendor values Silverpop's ability to enable personalized interactions with prospective corporate clients and consumers.   While marketers understand the importance of personalization, most struggle to achieve it beyond basic segmentation and audience definition. Silverpop goes a step further with the automation o Read More
ROI CaseStudy: IBM Cognos, Concept One Accessories
Using IBM Cognos Express, the company increased its gross margin, reduced headcount, and significantly improved its reporting capabilities without adding staff.

ibm mrm  CaseStudy: IBM Cognos, Concept One Accessories Using IBM Cognos Express, the company increased its gross margin, reduced headcount, and significantly improved its reporting capabilities without adding staff. Read More
IBM Expands PureSystems Family to Address Big Data
With the introduction of PureData, IBM’s PureSystems family has a new way of dealing with large amounts of data with speed and intelligence to provide insights

ibm mrm  can expect to have an IBM PureData system up and running in 24 hours. Arvind Krishna, general manager, IBM Information Management, has this to say: We are on the leading edge of a new era of computing where clients can process vast amounts of information in real time and in ways that can fundamentally transform how business gets done. To accelerate this transformation, we need to simplify and speed the deployment of new capabilities—and greatly reduce the cost of IT operations. The PureData System is Read More
Candle Releases New Command Center App for IBM MQSI 2
IBM has announced a four-year, $200 million investment to attempt to make it more cost effective and easier for companies to manage data on IBM S/390 enterprise

ibm mrm  Command Center App for IBM MQSI 2 Candle Releases New Command Center App for IBM MQSI 2 M. Reed - October 11, 2000 Event Summary Candle Corporation, an independent software company specializing in fast, flexible e-business solutions, today announced the release of Candle Command Center (CCC) for MQSeries Integrator (MQSI) V2, IBM's messaging technology for enterprise application integration. The new solution helps eliminate system downtime and increase productivity for MQSI by tracking message flow Read More
IBM Firewall Discontinued
IBM plans to discontinue development and support of its AS/400 firewall and is referring existing customers to Axent, Checkpoint, and Cisco.

ibm mrm  Event Summary In February, IBM announced that as of the end of this year, it will cease to market the AS/400 add-on Firewall product, and as of May 31, 2001, it will cease to support it. Citing increased competition, and focus on other products as a priority, IBM said that there are enough alternative firewall products on the market for IBM customers. Many of these products provide a superior solution for AS/400 customers. Market Impact Due to the pace at which security technology is changing, and the Read More
The Total Economic Impact of IBM Tivoli Monitoring and IBM Tivoli Composite Application Manager
In September 2009, IBM Tivoli commissioned Forrester Consulting to examine the total economic impact and potential return on investment (ROI) of deploying

ibm mrm  Total Economic Impact of IBM Tivoli Monitoring and IBM Tivoli Composite Application Manager In September 2009, IBM Tivoli commissioned Forrester Consulting to examine the total economic impact and potential return on investment (ROI) of deploying monitoring solutions from IBM Tivoli—the IBM Tivoli Monitoring (ITM) and IBM Tivoli Composite Application Manager (ITCAM) family of products. This paper provides a framework to evaluate the potential financial impact of those products on your organization. Read More
IBM Announces the Release of DB2 Universal Database Version 7
IBM (NYSE: IBM) has announced the release of DB2 Universal Database Version 7, with a new pricing structure for application service providers (ASPs), support

ibm mrm  Universal Database Version 7 IBM Announces the Release of DB2 Universal Database Version 7 M. Reed and A. Turner -May 8, 2000 Event Summary In the April announcement IBM stated that this reinforced its commitment to data management leadership and introduced DB2 Universal Database Version 7 - the most powerful solution of its kind in the industry, and, in most cases, at a third the price of Oracle. IBM continues to invest in new hiring programs, product development, and marketing campaigns with the Read More
IBM Cognos Insight
From business intelligence to financial performance and strategy management to analytics applications, IBM Cognos software can help your organization become

ibm mrm  management to analytics applications, IBM Cognos software can help your organization become analytics-driven. With products for the individual, workgroup, department, midsize business, and large enterprise, Cognos software is designed to help everyone in the organization make the decisions that achieve better business outcomes. IBM Cognos Insight is a personal analytics solution that empowers analysts and business users to explore, analyze, visualize, and share insights. With Cognos Insight, users can Read More
IBM Unveils New Technology to Address the Internet of Things
IBM has introduced a new appliance designed to help organizations to communicate with millions of mobile devices and sensors around the world. The new offering

ibm mrm  the Internet of Things IBM has introduced a new appliance designed to help organizations to communicate with millions of mobile devices and sensors around the world. The new offering is called IBM MessageSight and will be able to communicate with and gather information from devices varying from mobile phones and tablets to automobiles to house appliances. IBM MessageInsight is built using IBM’s Message Queuing Telemetry Transport Technology (MQTT), which enables it to process large volumes of events Read More
IBM Aims Renamed UNIX Server at Sun
In the latest phase of its campaign to unseat Sun as the dominant Internet server brand, IBM has released a slew of performance benchmarks for its 'eServer

ibm mrm  UNIX Server at Sun IBM Aims Renamed UNIX Server at Sun R. Krause - November 2, 2000 Event Summary [Source: IBM] 10/16/2000 IBM has introduced the eServer pSeries 680 - and announced it will ship the UNIX-based system to customers beginning Nov. 17. Code-named Turbo, the pSeries 680 has captured eight major performance benchmark records using up to 24 copper microprocessors with IBM's Silicon-on-Insulator (SOI) technology. (See IBM Continues RS/6000 Performance Focus .) Additional features include: Read More
IMI, IBM Take First Step in Third Quarter
Six months after announcing its partnership with IBM, Industri-Matematik posted positive license growth in its third fiscal quarter ended January 31, 2000 but

ibm mrm  IBM Take First Step in Third Quarter IMI, IBM Take First Step in Third Quarter S. McVey - April 3rd, 2000 Event Summary For its third quarter ended January 31, Industri-Matematik, a provider of solutions for advanced order management, warehouse management, and customer service, posted $4.3 million in license revenues, a 5% increase over the same period last year. Services and hardware revenues declined 9% from the same period last year to $14.5 million making licenses 23% of the total revenue for the Read More
IBM PC Line Redrawn
IBM has decided to combine its entire desktop PC line under one name. The NetVista brand, until last week the name for IBM’s thin clients and appliance desktops

ibm mrm  PC Line Redrawn IBM PC Line Redrawn R. Krause - September 27, 2000 Event Summary 9/14/2000 [Source: IBM] IBM has added new models to its NetVista PC family, completing the desktop PC model transition begun earlier this year. The activity continues IBM's Edge of Network initiative, with devices designed from the ground up for fast, high-bandwidth Internet access, easy set-up and simplified use. Additions include: New Netvista desktop systems New data recovery/data transfer software IBM Direct Build Read More
IBM Express-es Its Candid Desire For SMEs
IBM has recently reenergized its incursion into the mid-market gold rush with a new program carrying the 'Express' brand, which targets companies with less than

ibm mrm  enterprise applications market analysis, IBM Corporation (NYSE: IBM), the largest IT company in the world, recently launched a portfolio of offerings and programs designed and priced specifically for medium-sized business customers. The portfolio will consist of new hardware, software, professional services, solutions and financing all designed to meet specific criteria for medium-sized businesses with respect to function, ease of use and management, and price -- a set of brand attributes delivered under Read More
Business Intelligence… PRONTO! (PRONTO-Xi + IBM Cognos 10)
Today, Pronto Software [Evaluate this product], developer of enterprise software solutions, is announcing the inclusion of IBM’s Cognos 10 Business Intelligence

ibm mrm  Intelligence… PRONTO! (PRONTO-Xi + IBM Cognos 10) Today, Pronto Software [ Evaluate this product ], developer of enterprise software solutions, is announcing the inclusion of IBM ’s Cognos 10 Business Intelligence suite in its upcoming release of PRONTO-Xi. This important news comes at the same time as IBM’s announcement of its new Cognos 10 BI suite release. The general concept behind this integration is to enhance PRONTO-Xi’s enterprise capabilities with strong reporting and analytical features Read More

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