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Is Your Store Customer-centric?
Most retailers might say that they are customer-centric, but what does that really mean? After all, there is a huge difference between simply serving a customer

identify customer  The company wanted to identify who its best customers are, as well as who are the customers that are costing them money by abusing their customer service policies. The name that they gave to their best customers was angels, and their problem customers were called devils. This terminology is not for the public, however: it is only used internally! The goal is to get more angels and to stop selling and serving devils. Initially, the customer-centric strategy in the stores paid off, as Wall Street Read More

Customer Relationship Management (CRM)
Customer relationship management (CRM) focuses on the retention of customers by collecting all data from every interaction, every customer makes with a company from all access points whether they a...
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Documents related to » identify customer


Get Closer to Your Best Customers: A Shift in Customer Strategies in a Time of Crisis
An unsettled economy needs a different approach to managing revenues. Companies must identify their most profitable customers and the most effective marketing

identify customer  to better understand and identify profitable customer segments and to create and deliver compelling offers. Target the right customers with the right product or package, at the right time and at the right price. Differentiating through service excellence: Reduce service costs and increase customer satisfaction and retention by resolving customer problems at first contact. Help transform the service operation from a cost center to a profit center. These processes are supported by a variety of solutions, Read More
Minimize Customer Churn with Analytics
With IBM Business Analytics solutions for customer churn, communications service providers (CSPs) can understand sentiment and identify social influencers

identify customer  can understand sentiment and identify social influencers, analyze structured and unstructured content to predict the likelihood of churn, drive revenue through personalized offers and tailored bundles, and create new programs to attract new customers and boost average revenue per user. Read More
Customer Data Integration: A Primer
Customer data integration (CDI) involves consolidation of customer information for a centralized view of the customer experience. Implementing CDI within a

identify customer  to search, match, and identify duplicate customer records based on key customer attributes such as name and address. The data quality connector provides real-time and batch request capabilities that connect to an external data cleansing engine to eliminate duplicate customer records. Additional features of Oracle Siebel include pre-built integration functionality, and fuzzy searching for identifying variations in spelling and word sequence. IBM , with its acquisition of DWL on August 31, 2005, provides a Read More
Optimizing the Supply Chain and Increasing Customer Satisfaction
Manufacturers must constantly address how to increase customer satisfaction, identify supply chain issues before they become problems, and lower production

identify customer  to increase customer satisfaction, identify supply chain issues before they become problems, and lower production costs. In this podcast, Lyndsay Wise and Robert Abate discuss the benefits business intelligence provides to help address these topics. Read More
Customer Analytics Pay Off
To help organizations develop a customer analytics strategy designed to drive growth and increase customer satisfaction, the IBM Institute for Business Value

identify customer  Analytics Pay Off To help organizations develop a customer analytics strategy designed to drive growth and increase customer satisfaction, the IBM Institute for Business Value has identified four stages of organizational capabilities and associated customer analytics strategies. Read More
Improve Profitability with Customer Intelligence
The white paper improving your customer life cycle management shows how small and midsized businesses can enjoy virtually seamless front-to-back-of...

identify customer  Profitability with Customer Intelligence If your front office isn't communicating effectively with your back office, chances are it's creating blind spots that are costing you money. And this is an extremely common problem. Research has shown that many CRM systems provide inadequate front-to-back-office integration. The result is customer data that cannot be shared effectively, and business processes that are prone to errors, delays, and unnecessary paperwork. Over the long term, this turns into Read More
Your 360-degree View of the Customer: Keep the Customer in View
Vendors of customer relationship management solutions, and the companies that use those solutions, praise the advantages of having a 360-degree view of the

identify customer  360-degree View of the Customer: Keep the Customer in View Vendors of customer relationship management solutions, and the companies that use those solutions, praise the advantages of having a 360-degree view of the customer. The approach is meant to provide a company with a full picture of its customers in order to enhance the customer experience, provide better customer service and support, and improve the company’s sales and marketing initiatives to better target those customers. One problem that Read More
Serving the Uncompromising Customer
Everybody’s talking about how improving customer experiences increases loyalty, advocacy, and profitability. And you know you need to do something to deliver

identify customer  the Uncompromising Customer Everybody’s talking about how improving customer experiences increases loyalty, advocacy, and profitability. And you know you need to do something to deliver great customer experiences across your organization (rather than just at the retail store or call center). So now what? Download this white paper to find out how to kick-start your customer experience improvement initiative. Read More
Customer Care and Billing (CC&B)
Customer care and billing (CC@B) solutions typically support providers of utilities, telephony, cable, or other services providing companies. CC@B software

identify customer  Care and Billing (CC&B) Customer care and billing (CC&B) solutions typically support providers of utilities, telephony, cable, or other services providing companies. CC&B software includes functionality for mediation, provisioning, rating, reporting, financial systems, and billing for voice, data, content, and utility services. Read More
Customer Relationship Management: Evolution, Not Revolution
Customer relationship management (CRM) can be a tool for positive change in businesses' operations. Or CRM can—unintentionally—cause a host of problems, from

identify customer  Relationship Management: Evolution, Not Revolution Choosing a new customer relationship management (CRM) solution can be onerous for anyone saddled with this task. But the process of choosing a solution doesn't have to be time-consuming and tedious. Nor should it cause major upheaval in an enterprise's operations, creating significant inconvenience for users. The last thing any manager wants is apathy—or even mutiny—from disgruntled employees “forced” to use an application that doesn't Read More
Front-to-back-office Integration: Improving Your Customer Life Cycle Management
Research shows that back-office connectivity is not addressed by many customer relationship management (CRM) solutions@meaning, customer data cannot be shared

identify customer  to-back-office Integration: Improving Your Customer Life Cycle Management Front-to-Back-Office Integration: Improving Your Customer Life Cycle Management If you receive errors when attempting to view this white paper, please install the latest version of Adobe Reader. For more than 30 years, companies that have joined the Sage family have assisted small and midsized businesses with a wide range of business management applications and services. Source : Sage Software Resources Related to Customer L Read More
Transforming Customer Service with Business Analytics
Customer service needs to go beyond handling dissatisfied customers and build relationships with customers so they are profitable, loyal advocates. Business

identify customer  Customer Service with Business Analytics Customer service needs to go beyond handling dissatisfied customers and build relationships with customers so they are profitable, loyal advocates. Business analytics can help customer service departments acquire the information and capabilities to transform themselves. Read More
Social CRM: Customer Relationship Management in the Age of the Socially-empowered Customer
Most of your customers and prospects expect you to be involved in social media@and they’ll be more likely to do business with you if you are. So how do you

identify customer  to the process. By identifying routine tasks and activities and putting processes in place to handle them, you give yourself a chance to really think about your customers and what they need from you. Being able to quickly analyze how effective your content is in helping build conversations with prospects allows you to spend time understanding how you can best reach them. So automation and analysis, when implemented effectively, can free up time for creative thoughts and actions. It brings personality Read More

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