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Software Functionality Revealed in Detail
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 impact of technology in marketing


The Impact of Demand-Driven Technology in the SCM Market: IBS
The integration solutions market will be an interesting area of growth. IBS has an attractive offer for companies with complex and expensive business software

impact of technology in marketing  Impact of Demand-Driven Technology in the SCM Market: IBS Market Impact The Sweden-based enterprise resource planning (ERP) and supply chain management (SCM) provider International Business Systems (IBS) (XSSE IBS B), while currently not a uniformly well-known mid-market global vendor, seems to be poised to change that situation. As the ERP and SCM markets suffered throughout the dismal last several years, IBS also felt a pinch of flat revenues at nearly $350 million (USD), but remained mostly

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM) RFI/RFP Template

Marketing Automation, Resource Management, Digital Asset Management, Financial Management, Reporting and Analysis, Configuration Points, Integration Points, Platforms, Security, Administration, Lead Management, E-mail Marketing, Product Technology, and Support 

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Documents related to » impact of technology in marketing

Marketing Automation: Coming of Age Slowly


Marketing is possibly the only remaining major business function yet to revise its core processes to take advantage of IT that can cut time, costs, and improve the quality of its operation. Nevertheless with marketing automation there are huge untapped opportunities for business improvement, given marketing has a unique vantage point in any enterprise to understand the customer needs, buying behavior, and value perception.

impact of technology in marketing  They have taken the impact of the slowdown because of a more budding market yet to create the market awareness of its true value proposition, and because of the slower adoption of information technology (IT) in marketing departments (such as a cultural resistance to software automation, which is perceived as restrictive to the art of marketing, with an oversight that automation might actually eliminate the low-value activity to release more time for true creative work). The fact is that most CRM Read More

Precision Marketing: Strengthening the Value of CRM


All organizations, across all industries, have one thing in common—a deluge of customer data idling somewhere waiting to be monetized. Most likely, the similarities end there. The accuracy, depth, and accessibility of data are as varied as the products and services offered by organizations. The use of this data is what separates successful organizations from those who go bankrupt.

impact of technology in marketing  sales, and measure the impact of their marketing activities. Vtrenz' integrated marketing automation platform, iMarketing Automation, allows marketers to create, execute, and automate multi-channel marketing campaigns, score and route qualified leads to sales professionals and analyze marketing results through robust campaign analytics. Experience full closed-loop marketing when you integrate your CRM System with Silverpop's Engage B2B solution Source : VTrenz Resources Related to Customer relationship Read More

The Market Impact of Two Powerhouses


This is an analysis of the equivalent moves of two superpowers to secure the lower-end of the market, also known as the small-to-medium enterprise (SME) market segment. One is Microsoft Business Solutions (MBS), the other is UK-based the Sage Group.

impact of technology in marketing  Market Impact of Two Powerhouses Market Impact This is an analysis of the equivalent moves of the two superpowers at the (perhaps even more promising) lower-end of the market, also known as the small-to-medium enterprise (SME) market segment. One player is Microsoft Business Solutions (MBS) , who underwent two major, well-publicized acquisitions in the early 2000s (see Microsoft Keeps on Rounding up Its Business Solutions ). The other player is the UK-based the Sage Group plc (LSE: SGE.L), who has been Read More

HighJump Grows in a Period of Low Growth Through Adaptable, Broad Function Products Part Two: Market Impact


Although a combination of factors bodes well for HighJump's success, a key differentiating word at its camp is 'adaptability'. HighJump's approach to adaptability starts with an application platform designed to manage change. The combination of a set of adaptability tools and the ability to embed business logic into reusable Lego-like 'building blocks' brings a level of system configurability that is relatively rare in application software today.

impact of technology in marketing  Two: Market Impact Market Impact On February 10, HighJump Software ( www.highjump.com ), a privately-held provider of adaptable, Internet-based extended supply chain execution (SCE) solutions, announced that it has lately secured significant new customer wins and global partners in its ongoing efforts to become the industry leader in providing global SCE solutions. HighJump joins the ranks of a slew of its upbeat rivals, Manhattan Associates (see Logistics.com Becomes The Newest Of Manhattan Associates Read More

The Art and Science of E-mail Marketing


When crafting an e-mail marketing campaign, a few guidelines should be followed in order to maximize its effectiveness. Believe it or not, e-mail marketing is not only an art, but a science as well. Carefully balancing the needs of the audience, properly communicating your inspiring message, and using the right technology to manage the interaction are some of the key ingredients needed to make it a success.

impact of technology in marketing  Art and Science of E-mail Marketing When crafting an e-mail marketing campaign, a few guidelines should be followed in order to maximize its effectiveness. Believe it or not, e-mail marketing is not only an art, but a science as well. Carefully balancing the needs of the audience, properly communicating your inspiring message, and using the right technology to manage the interaction are some of the key ingredients needed to make it a success. Read More

Adventive Marketing, Inc.


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impact of technology in marketing   Read More

Social Media in Your Supply Chain Keeps Everyone in the Loop


Social media is adding new value to cloud-based supply chain management for companies of all sizes. Internal social media (via Intranet) and external sites like Facebook and Twitter are being increasingly used in a new, flexible supply chain cycle. Read this article to learn how two very different companies are taking advantage of the unique contribution social media can make to the dynamic supply and demand loop.

impact of technology in marketing  Media in Your Supply Chain Keeps Everyone in the Loop Social media is providing a key link in the new generation of cloud-based supply chains. Cloud-based supply chain management (SCM) platforms have been around for more than a decade now, although they haven't always been described as such. In recent years, though, this kind of software is starting to be built with social media capability as a central pillar. Companies with long supply chains that need to communicate with myriad partners across the Read More

Best Practices in Food Traceability: Be Able to Respond to Audits in Just Minutes


Today’s ever-increasing frequency and cost of food and beverage recalls harm not only the companies directly affected, but all processors in the industry. See how leading food processors are turning to innovative software solutions, like Plex Online, to develop a complete food safety management system that enables them to achieve best practices in food and beverage processing quality and a high level of traceability.

impact of technology in marketing  Practices in Food Traceability: Be Able to Respond to Audits in Just Minutes Today’s ever-increasing frequency and cost of food and beverage recalls harm not only the companies directly affected, but all processors in the industry. See how leading food processors are turning to innovative software solutions, like Plex Online, to develop a complete food safety management system that enables them to achieve best practices in food and beverage processing quality and a high level of traceability. Read More

The Value of Measuring End-User Experience from a Global Point of Presence


As businesses expand to different geographies and markets, they develop new types of online tools and services to ensure growth. As end users interacts with these tools, it becomes critical to gain insight into the end-user experience. This white paper discusses the need to measure end-user experience from a global perspective and also how Site24x7 can help organizations achieve optimal level of quality end-user experience.

impact of technology in marketing  Value of Measuring End-User Experience from a Global Point of Presence As businesses expand to different geographies and markets, they develop new types of online tools and services to ensure growth. As end users interacts with these tools, it becomes critical to gain insight into the end-user experience. This white paper discusses the need to measure end-user experience from a global perspective and also how Site24x7 can help organizations achieve optimal level of quality end-user experience. Read More

The Seven Deadly Sins of Software Marketing


Huge amounts of money are spent on marketing collateral—you need to ensure that you get your money's worth. This article discusses seven common mistakes made when developing software marketing collateral. Read on to see if you need to repent.

impact of technology in marketing  may not have much impact. While you can buy lists, you do not get the list. The owner of the list e-mails your message. Consequently, you must rebuy the list each time. E-books—brochures that you read online as if you were turning the pages of a book—present the most professional-looking, electronic delivery mechanism. Unfortunately, they are typically executable files, which many corporate servers reject as potential virus-spreading attachments. Another technique is useful for trade shows, where you Read More

Maximize the Green Efficiency of Multi-Site National Rollouts of Technology


The service industry consumes millions of gallons of fuel and expends trillions of pounds of carbon monoxide each year as trucks roll to installation and service locations. Eliminating unnecessary travel is one way service companies can help protect the environment, and meet environmental compliance requirements. Discover a methodology that can help you reduce your fleet’s fuel consumption and carbon monoxide emissions.

impact of technology in marketing  the Green Efficiency of Multi-Site National Rollouts of Technology The service industry consumes millions of gallons of fuel and expends trillions of pounds of carbon monoxide each year as trucks roll to installation and service locations. Eliminating unnecessary travel is one way service companies can help protect the environment, and meet environmental compliance requirements. Discover a methodology that can help you reduce your fleet’s fuel consumption and carbon monoxide emissions. Read More

Wireless (In)Security Trends in the Enterprise


Wireless Fidelity (WiFi) has become a mainstream technology offering great benefits and efficiencies but carrying with it unique security challenges. Unsecured WiFi provides an easy target for hit-and-run style attacks allowing hackers to cause severe damage while remaining invisible and undetected. Ignoring the specific requirements for securing their enterprise network and users against WiFi vulnerabilities, businesses risk loss of confidential data, legal fines and penalties, and brand erosion. By following WiFi security best practices and using the right tools, enterprises can reap the benefits of WiFi while protecting their IT infrastructure from WiFi threats.

impact of technology in marketing  (In)Security Trends in the Enterprise Wireless Fidelity (WiFi) has become a mainstream technology offering great benefits and efficiencies but carrying with it unique security challenges. Unsecured WiFi provides an easy target for hit-and-run style attacks allowing hackers to cause severe damage while remaining invisible and undetected. Ignoring the specific requirements for securing their enterprise network and users against WiFi vulnerabilities, businesses risk loss of confidential data, legal Read More

Ringing in the Change: Facets of Mobile Technology Adoption in Manufacturing


Due to the growth in mobile lifestyle among customers, the adoption of mobile devices and applications in manufacturing plants and facilities is on the rise. This trend has led to more efficient collaboration and innovation in manufacturing. Indeed, the convergence of mobile devices and networks has enabled an in-depth observation of customer behavior at levels that were not accessible prior to mobility. For mobile success, manufacturers will benefit immensely by partnering with experienced mobility technology and service providers. Download this white paper to learn more.

impact of technology in marketing  in the Change: Facets of Mobile Technology Adoption in Manufacturing Due to the growth in mobile lifestyle among customers, the adoption of mobile devices and applications in manufacturing plants and facilities is on the rise. This trend has led to more efficient collaboration and innovation in manufacturing. Indeed, the convergence of mobile devices and networks has enabled an in-depth observation of customer behavior at levels that were not accessible prior to mobility. For mobile success, manufac Read More

SAP In-memory Appliance (SAP HANA): The Next Wave of SAP In-memory Computing Technology


Download this datasheet to get a rundown of SAP HANA's functionality and the benefits it can provide for your business.

impact of technology in marketing  In-memory Appliance (SAP HANA): The Next Wave of SAP In-memory Computing Technology Download this datasheet to get a rundown of SAP HANA's functionality and the benefits it can provide for your business. Read More