All organizations, across all industries, have one thing in common—a deluge of customer data idling somewhere waiting to be monetized. Most likely, the similarities end there. The accuracy, depth, and accessibility of data are as varied as the products and services offered by organizations. The use of this data is what separates successful organizations from those who go bankrupt.
impact of technology in marketing
sales, and measure the impact of their marketing activities. Vtrenz' integrated marketing automation platform, iMarketing Automation, allows marketers to create, execute, and automate multi-channel marketing campaigns, score and route qualified leads to sales professionals and analyze marketing results through robust campaign analytics. Experience full closed-loop marketing when you integrate your CRM System with Silverpop's Engage B2B solution Source : VTrenz Resources Related to Customer relationship