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Implementing Customer Relationship Management


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customer-relationship-management
A Customer Relationship Management (CRM) software system covers the range of interaction a company has with its current, or potential customers. Its functionality can include marketing automation, sales force automation, help desk, customer service and support, partner management, contract management and creation, project and team management, Internet sales, e-mail response management, analytics, and important technical criteria. (customer-relationship-management)


Looking for content related to implementing customer relationship management
TEC Products
Customer Relationship Management (CRM) RFP Templates
http://rfp.technologyevaluation.com/store.asp?catid=2&productId=864
Customer Relationship Management (CRM) Software Evaluation Reports
http://rfp.technologyevaluation.com/rfi.asp?modelid=500&catid=CRM
Customer Relationship Management (CRM) Evaluation Center
http://crm.technologyevaluation.com/

Customer Relationship Management: Evolution, Not Revolution
by Jane Affleck
... Choosing a new customer relationship management (CRM) solution can ... by making the
enterprise customer-centric instead ... Number One Benefit of Implementing a CRM ...
http:/.../Research/ResearchHighlights/CRM/2007/09/research_notes/TU_CR_JA_09_24_07_1.asp - 16k - 2007-09-24
Summary: Customer relationship management (CRM) can be a tool for positive change in businesses' operations. Or CRM can—unintentionally—cause a host of problems, from lost employee time to lost customer data. But with the right information, implementing CRM allows evolution without the upset of revolution.

Customer Relationship Management Strategies Part Three: Achieving ...
by Mike Holland and Trinh Abrell
... Companies contemplating implementing a CRM strategy must ... the customer, and how the
customer can acquire ... Additionally, a relationship can suffer without careful ...
http:/.../Research/ResearchHighlights/Crm/2005/02/research_notes/MI_CR_XMH_02_16_05_1.asp - 20k - 2005-02-16
Summary: Developing the competitive edge involves information gathering and communicating. Using a continuous feedback loop that incorporates sales, service, and customer satisfaction, will help you realize the benefits of a CRM system.

Customer Relationship Management Strategies Part Two: Creating ...
by Mike Holland and Trinh Abrell
... Customer relationship management is a total business strategy; therefore, proper
planning is ... After all, you are implementing a customer management system to ...
http:/.../Research/ResearchHighlights/Crm/2005/02/research_notes/MI_CR_XMH_02_15_05_1.asp - 34k - 2005-02-15
Summary: CRM system can increase your profits and build customer loyalty by streamlining your processes and provide better quality products and services. However, you first must be prepared to overcome lack of requirements, combat scope creep, and compensate for lack of skills.

Hosted versus On-premises Customer Relationship Management
by Richard R. Smith
... to quickly implement complex customer (CRM) and ... most common pitfalls associated with
implementing complex business ... needed during the term of the relationship. ...
http:/.../Research/ResearchHighlights/CRM/2006/07/research_notes/MI_CR_XRS_07_07_06_1.asp - 16k - 2006-07-07
Summary: The dot-com revolution has left few impressions as significant as the hosted software phenomenon. In fact, its success has caused many organizations with reservations about hosted solutions to think twice. So what exactly are its advantages and disadvantages?

Integrating Customer Relationship Management and Service ...
by P.J. Jakovljevic
... Implementing appropriate knowledge-based and intelligent search–backed ... one of the
three-part series Integrating Customer Relationship Management and Service ...
http:/.../Research/ResearchHighlights/CRM/2007/12/research_notes/TU_CR_PJ_12_07_07_1.asp - 17k - 2007-12-07
Summary: The business case for integrating call center service resolution management into customer relationship management is becoming increasingly obvious, as companies need to rely more on inbound (customer-generated) calls than on outbound telemarketing efforts.

Customer Relationship Management Strategies Part One: Changing ...
by Mike Holland and Trinh Abrell
... in sales is due to customer relationship management as opposed ... Holland is president
of Management Advisory Systems ... for selecting and implementing business and ...
http:/.../Research/ResearchHighlights/Crm/2005/02/research_notes/MI_CR_XMH_02_14_05_1.asp - 14k - 2005-02-14
Summary: Mid-sized companies have the agility of small businesses, and are resource-rich enough to handle CRM implementation. However, without comprehensive planning, attainable objectives, metrics, and check points mid-sized companies will not realize success and full potential from their CRM system.

Customer Relationship Management (CRM): crmEZ.net by Vertical ...
... The vendor focuses exclusively on customer relationship management (CRM) system
implementation and ... VMI has been implementing CRM solutions for over twenty years ...
http:/.../software/500-21155/Customer-Relationship-Management-CRM/Vertical-Marketing-crmEZ-net.html - 6k - 2009-11-18

Customer Relationship Management Strategies Part Four: Strategies ...
by Mike Holland and Trinh Abrell
... will expand on specific customer relationship management (CRM) system ... efficiencies,
sales growth, customer growth etc ... items by implementing innovative software ...
http:/.../Research/ResearchHighlights/Crm/2005/02/research_notes/MI_CR_XMH_02_17_05_1.asp - 25k - 2005-02-17
Summary: Creating specific CRM strategies means developing measurable goals and calculating your ROI to achieve them. These in addition to a technical framework, sales and marketing strategies, including Internet strategies, and customer satisfaction metrics will create a smooth running CRM machine in your compan

Software as a Service beyond Customer Relationship Management and ...
by P.J. Jakovljevic
... typically associated with implementing these products ... traditional on-demand supplier
relationship management (SRM) vendors ... value to the customer's bottom line ...
http:/.../Research/ResearchHighlights/CRM/2006/03/research_notes/TU_CR_PJ_03_17_06_1.asp - 35k - 2006-03-17
Summary: Applications are more often outsourced than infrastructure, and this is increasingly done through software as a service (SaaS). Vendors such as WebEx, Webcom, MCA Solutions, and Ariba are delivering applications as SaaS.

A Lexicon for Customer Relationship Management Success
by Glen Petersen
... Customer Relationship Management (CRM) From the moment of inception ... Customer facing
functions need management tools to ... the task of implementing cost effective ...
http:/.../Research/ResearchHighlights/CRM/2008/09/research_notes/MI_CR_XGP_09_29_08_1.asp - 27k - 2008-09-29
Summary: Despite technological advances, users are dissatisfied with customer relationship management (CRM) systems. Ambiguous terms do not provide the vocabulary for concrete action and measurable expectations. Thus, CRM is perceived to be about intangibles, and is approached with a let's-hope–for-the-best men




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