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The Real Challenge of CRM: Employee Buy-In
Your company has just selected a new customer relationship management (CRM) system for your company. Congratulations should be in order. However, your work has

in crm  their most requested features in a CRM system in a short amount of time. They will be very impressed by this. On the opposite end, nothing will turn users off more than a CRM system that takes forever to implement and doesn’t deliver the basic key features they are looking for. Another key benefit of our “quick wins” approach is that senior management will feel good about the CRM initiative since the first phase is being delivered in a timely manner and within budget guidelines. Your Next Steps We Read More...
CRM for Financial and Insurance Markets
Customer relationship management (CRM) focuses on the retention of customers by collecting data from all customer interactions with a company from all access points (by phone, mail, or Web, or&n...
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Documents related to » in crm


Your CRM Selection Challenge: CDC Pivotal CRM vs. NetSuite CRM+
Every now and then, I’ll examine the data from TEC’s past software selection projects, and explore the choices users have made. The information below is based

in crm  I want to zoom in on CDC Pivotal CRM and NetSuite CRM+ , two vendors on the shortlist in the real-life selection project that inspired this post. Take a look at the ratings below, which are based on “flat priorities” (in other words, no area of functionality is treated as being more important than any other ). Note that Pivotal CRM scores a weighted average of 88.84, while NetSuite CRM+ scores 84.53:     (click to enlarge) Now, you know as well as I do that software selections are not based on Read More...
How to Embrace CRM and Make it Succeed in Your Organization
Customer relationship management (CRM) is growing in importance as a competitive tool. However, a successful CRM solution must consider many factors, including

in crm  cannot scale without technology&8230; In essence, CRM is a practical philosophy that can transform a company by providing much greater visibility over all individual touch points and communication with customers, vendors, suppliers and prospects. When embracing a CRM system, companies must take into account certain issues that can impact the effectiveness of the CRM solution: When embracing a CRM system, companies must take into account certain issues that can impact the effectiveness of the CRM Read More...
YOur CRM Solution in Our 2011 CRM Buyer's Guide
Find out about listing andsponsorship options. To learn more aboutsponsorship opportunities, please complete this brief questionnaire or contact us...

in crm  Buyer's Guide: New Innovations in CRM is slated for release in Fall 2011. For assistance, please contact customer service. Hours: 8:00 AM to 5:30 PM EST. Phone: +1 514-954-3665, ext.367. Special Offer Files 2011 Read More...
CRM is Busting Out Of Its Britches: Operational, Analytical, and Collaborative CRM Are Born
Back in the early 90’s, ‘CRM’ wasn’t even a trendy acronym. You had a few players thinking beyond 'stovepipe' enterprise applications, but not much beyond

in crm  to analyze corporate performance in a unified manner. Analytical CRM focuses specifically on the customer interaction and satisfaction piece of Corporate Business Intelligence. Through measurement of customer reactions and interactions , it can help a company analyze and understand such things as: the success rate of marketing campaigns; sales rates and the performance of the sales team members; other sales related issues such as Customer profitability (considering both Sales and Service costs), Pipeline Read More...
Best Practices in Food Traceability: Be Able to Respond to Audits in Just Minutes
Today’s ever-increasing frequency and cost of food and beverage recalls harm not only the companies directly affected, but all processors in the industry. See

in crm  Practices in Food Traceability: Be Able to Respond to Audits in Just Minutes Today’s ever-increasing frequency and cost of food and beverage recalls harm not only the companies directly affected, but all processors in the industry. See how leading food processors are turning to innovative software solutions, like Plex Online, to develop a complete food safety management system that enables them to achieve best practices in food and beverage processing quality and a high level of traceability. Read More...
Leadership When It Really Matters: A Closer Look at Investing in PLM Technology to Profit in a Down Economy
Loss of strategic vision and leadership can pose a greater threat to organizations than dramatic economic downturn. Companies that invest in technology wisely

in crm  Closer Look at Investing in PLM Technology to Profit in a Down Economy Loss of strategic vision and leadership can pose a greater threat to organizations than dramatic economic downturn. Companies that invest in technology wisely will gain a competitive advantage and even prosper during hard times. Achieving financial results hinges on finding a product lifecycle management (PLM) solution that delivers business benefits not only in the short-term but also long into the future. Read how now. Read More...
Manufacturing Strategies that Win: IT’s New Role in the Cloud
With acceptance of cloud-based strategies growing among manufacturers of all types and sizes, it’s easier than ever to make the business case for transitioning

in crm  Win: IT’s New Role in the Cloud With acceptance of cloud-based strategies growing among manufacturers of all types and sizes, it’s easier than ever to make the business case for transitioning to the cloud. But beyond the cost savings and responsiveness of cloud solutions, this transition also provides new opportunities for the IT department to grow into a key role as strategic business advisor. This report includes advice on how IT can help manufacturers realize the full benefits of cloud-based Read More...
Blending Transactions and Analytics in a Single In-Memory Platform: Key to the Real-Time Enterprise
This white paper discusses the issues involved in the traditional practice of deploying transactional and analytic applications on separate platforms using

in crm  Transactions and Analytics in a Single In-Memory Platform: Key to the Real-Time Enterprise This white paper discusses the issues involved in the traditional practice of deploying transactional and analytic applications on separate platforms using separate databases. Rather than using separate transactional and analytical applications built on separate platforms, a single data management environment for both systems of record and systems of decision would yield numerous benefits. These include Read More...
Maximizer CRM 12: Salesforce Automation Certification Report
Maximizer CRM 12 is now TEC Certified for online evaluation of salesforce automation (SFA) solutions in the Customer Relationship Management (CRM) Evaluation

in crm  salesforce automation (SFA) solutions in the Customer Relationship Management (CRM) Evaluation Center. The certification seal is a valuable indicator for organizations relying on the integrity of TEC research for assistance with their software selection projects. Download this report for product highlights, competitive analysis, product analysis, and in-depth analyst commentary. Read More...
CRM, Success, and Best Practices: A Wake Up Call Part One: Searching and Establishing the Business Parameters of CRM
Customer relationship management is a sophisticated set of customer-facing tools; however, its technology has outpaced the management strategy used to implement

in crm  wealth, then an investment in a CRM system must be linked to expectations of leveraging financial performance. This implies that the CRM initiative generates an acceptable ROI that can be objectively assessed by the organization. Though many organizations are motivated to pursue CRM with such an economic objective, few take the time to assess what they will do differently that will create this desired change in performance. In these situations, the company embraces CRM with the hope of becoming customer Read More...
Social CRM is Dead, Long Live Social Media Flavored CRM
Customer relationship management (CRM) is not and cannot really be social, since social means “of, relating to, or occupied with matters affecting human welfare

in crm  The Free Dictionary ). In my opinion, CRM does not really affect human welfare, since it brings advantages only to its users and to the customers of the companies using it. In this blog post, I will explain why CRM is not social and why social CRM (SCRM) is nothing more than CRM using social media tools. Does Social Media Affect Human Welfare? Yes, it does, and in many ways. Of course, different people have different views on the use of social media but I think it has a great impact on human welfare for Read More...
Enterprise CRM Platform (ECP)
ECP is a platform of role-specific CRM productivity tools for insurance and financial service professionals, providing complete product line capabilities in

in crm  complete product line capabilities in a comprehensive, industry-specific solution. Read More...

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