A sales portal is one of many tools that can be used to help transform a business, especially a consumer packaged goods company. In this article, key structural and functional elements, as well as the advantages of implementing and effectively using a sales portal, are discussed.
incentives for sales
linked to channel partners' incentives in order to ensure compliance. Conclusion The possibilities sales portals can offer a CPG manufacturer are enormous; they can be leveraged according to the changing needs of the market. A sales portal can be used for integrating with material suppliers and other service providers, such as advertising agencies, market research agencies, consumer panels, etc. Market research agencies' information, such as syndicated retail audit data and consumer panel data, can be