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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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Compare Software Solutions
Visit the TEC store to compare leading software solutions by funtionality, so that you can make accurate and informed software purchasing decisions.
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 indoor advertising


Rules-based Marketing: Helping Companies Transform Leads into Sales
For years, small to medium businesses have envied the powerful marketing campaigns of their larger counterparts. But today, bigger budgets and marketing

indoor advertising  mail, park bench advertising, indoor advertising, point of purchase marketing and so much more. People are tuning out and deleting spammers. And email is not the only spam medium; every mass medium is delivering spam. Spam by definition is any unsolicited communication that you send to an audience. Did you know 88 percent of houses with TiVo do not watch any TV commercials? The marketers who are going to win are going to be the ones that start building communities by embracing multichannel

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Documents related to » indoor advertising

TEC Lean and Green Manufacturing Buyer’s Guide


While the need for sustainable development is affecting how organizations do business, the idea of environmental and corporate responsibility as value drivers is still relatively new. Many companies are just beginning to adopt an approach that provides measurable results. Learn how reducing waste and creating efficiencies within your company can make a difference to the environment, the economy, and your bottom line.

While the need for sustainable development is affecting how organizations do business, the idea of environmental and corporate responsibility as value drivers is still relatively new. Many companies are just beginning to adopt an approach that provides measurable results. Learn how reducing waste and creating efficiencies within your company can make a difference to the environment, the economy, and your bottom line.

In this lean and green buyer’s guide, we’ll discuss some of the challenges that companies are facing in light of the changes to the economy as well as the pressures of “going green.” We’ll talk about some of the highlevel changes your business can make, with a focus on operational efficiency and on how lean and green practices can both lead to the same result: efficiency equals sustainable business. We will also feature information about some of the vendor offerings targeted at companies looking to adopt or improve their “green business strategies.” The products covered in this guide address various areas within the scopes of both “lean” and “green,” including lean manufacturing, environmental management, operations management, compliance regulations, and more.

We’ve included customer success stories to illustrate how product lifecycle management (PLM), enterprise asset management (EAM), and enterprise resource planning (ERP) solutions have helped companies like yours deal with their environmental concerns. For your convenience, there is also a vendor directory to assist companies that are looking for a “sustainability enabling” solution.

We hope this report will provide you with enough insight about the current state of the market—with respect to both lean and green—to help you start making a few decisions about how your company can make a change for the better. We think you’ll find this guide a useful tool for determining which type of solution is best suited to your company’s business model and particular needs.


Table of Contents


Executive Overview
Lean, Green, and Everything in Between

Thought Leadership
Corporate Social Responsibility: Using Technology to Become More Lean and Green

Case Study
Mitsubishi Heavy Industries Increases Scheduling Efficiency with Asprova

Case Study
Lean in Action: Manufacturer Cuts Lead Time from Four Weeks to Four Days

Case Study
InkCycle Makes Green Ink, While Staying in the Black

Case Study
A Pragmatic Approach to Gaining Business Efficiencies

Case Studies at a Glance
TEC Analyst Perspective



Download the full copy of the TEC 2009 Lean and Green Buyer’s Guide for manufacturers.



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State of the Market: Lean and Green


Today’s need for sustainable development (economic, social, and environmental) is increasingly affecting how organizations do business. But the areas of environmental and corporate responsibility are still relatively new to businesses as concepts that drive value. And even though these concepts are rapidly growing in importance, many organizations are still in the early phases of adopting an approach that provides measured results.

The state of market in “green” is improving—albeit at a very slow pace—as organizations learn the value of integrating environmental thinking into their operations, and find more and more ways to align green thinking with their business strategies and goals.

This need for change affects businesses, municipalities, government, and resource-extractive industries like manufacturing. Some of the major influences affecting these organization’s environmental sustainability decisions are regulations and standards, competitive position, and public confidence. In fact, there is a great deal of reputation at stake, since public consciousness towards environmental issues is growing.

Today’s stakeholders (customers, investors, etc.) want to put their money into companies that are sustainable. If businesses don’t take an interest in the environment—and their impact on it—it reflects very poorly on their interest in their bottom line. The current economic situation being what it is, companies cannot afford “bad press,” and it’s in their best interest to realign their business strategies to include environmental awareness. Equally (if not more) important is the fact that green initiatives have a high return on investment (ROI) and end up paying for themselves through cost savings on resources, energy, carbon taxes, etc.

Today’s environmental challenges in business are vast, and range from financial burdens (such as rising energy, input, and transportation costs), to waste disposal and regulatory issues (minimizing/reducing waste), to accountability and sustainability—which can make the decision to go green both complex and convoluted.


Download the full copy of the TEC 2009 Lean and Green Buyer’s Guide for manufacturers.

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New Challenges in Managing Advertising Revenue


As the digital era evolves, media content companies are faced with a number of new challenges. One such challenge is that they can no longer specialize in one communication format. The advertising market is now a dynamic and complex forum making it difficult to manage multiple channel revenues. A standard, integrated solution, however, can facilitate the management of advertising revenues while increasing customer satisfaction.

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SmartRecruiters Launches SmartRecruiters for Enterprise


SmartRecruiters has announced an enterprise version of its platform. Founded in 2010 by Jerome Ternyck (the creator of MrTed, which in 2010 was acquired by Stepstone, which later became Lumesse), SmartRecruiters initially delivered a free social recruitment platform for the SMB market. The company started out with the declared goal of “eradicating unemployment”—which may have been a very

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Is Social Media Going to Kill Sales Cold Calling?


Are you still using cold calling for sales? Do you have a strategy when approaching potential customers over the phone or is it mostly a shot in the dark? Are you aware that you can use social media for sales, which has advantages over cold calling? In order to answer these questions, let’s take a look at how cold calling and social media can help you with three of the most important rules of

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SAP for Media-The Solution Portfolio for Newspaper and Magazine Publishers


The news certainly isn’t what it used to be. Today, rising costs, stagnating circulation figures, and falling advertising sales characterize the newspaper market. There is hardly any capacity for new magazines, while new media and changed consumer habits are fragmenting the market. Consequently, gaining the loyalty of your customers and increasing your company’s attractiveness is crucial—now more than ever.

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Invest and Innovate Today Grow Your Business Tomorrow


By automating and optimizing business processes, companies gain the efficiency, clarity, and flexibility they need to support the creative development of products and services. Employees in such an environment spend less time on mundane business tasks, focusing instead on generating new ideas and innovative products. Learn how integrated software solutions can help you invest and innovate to sustain your company’s growth.

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Engage AudienceNet Brings Users the Ads They Want To See


Engage has introduced a new product that delivers ads to users who are most likely to be receptive to them. AudienceNet relies on data collecting, proprietary algorithms and old-fashioned direct marketing savvy to increase clickthrough rates.

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Market Landscape Report: Enterprise Software for Advertising and Marketing Services


Enterprise resource planning (ERP) systems that address the needs of service industries such as advertising agencies represent a growing market. Although there are exceptions, business software vendors still approach the industry with a generalized set of functionality. This report aims to establish the areas of product functionality that this industry requires and identify a strategy vendors might take to improve the fit of their solutions to this market.

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]project-open[


The ]project-open[ Web-based project management application covers essential functionality for project/portfolio management, CRM, finance, human resources, knowledge management, and more. ]project-open[ solutions target the following: - Agency use, especially for advertising or Internet agencies with requirements for collaboration, cost accounting, invoicing, and access security. - IT service management (ITSM), for monitoring IT projects, financial aspects, and BI-style reporting. - Translation management, for translation agencies in need of document management which integrates with computer aided translation tools, and other agency requirements. - Consultant use, to reduce administrative overhead, track progress for many different projects, identify cost overruns, support remote workers, keep consultants on a methodological track, and change the junior/senior ratio.  

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