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Rules-based Marketing: Helping Companies Transform Leads into Sales
For years, small to medium businesses have envied the powerful marketing campaigns of their larger counterparts. But today, bigger budgets and marketing

indoor advertising  mail, park bench advertising, indoor advertising, point of purchase marketing and so much more. People are tuning out and deleting spammers. And email is not the only spam medium; every mass medium is delivering spam. Spam by definition is any unsolicited communication that you send to an audience. Did you know 88 percent of houses with TiVo do not watch any TV commercials? The marketers who are going to win are going to be the ones that start building communities by embracing multichannel Read More

Discrete Manufacturing (ERP)
The simplified definition of enterprise resource planning (ERP) software is a set of applications that automate finance and human resources departments and help manufacturers handle jobs such as or...
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Documents related to » indoor advertising


TEC Lean and Green Manufacturing Buyer’s Guide
While the need for sustainable development is affecting how organizations do business, the idea of environmental and corporate responsibility as value drivers

indoor advertising  selection (e.g., renewable materials), indoor air quality (through the addition of plants and the use of low volatile organic compound [VOC] paints), as well as through recycling and composting. For more information about these initiatives, Energy Star's website provides some great guidelines on energy management, measuring energy, policy creation, and more. You may also be interested in this very complete list of 42 Tips for Greening your Business by Direct Energy. The bottom line on lean? There is no Read More
New Challenges in Managing Advertising Revenue
As the digital era evolves, media content companies are faced with a number of new challenges. One such challenge is that they can no longer specialize in one

indoor advertising  Challenges in Managing Advertising Revenue As the digital era evolves, media content companies are faced with a number of new challenges. One such challenge is that they can no longer specialize in one communication format. The advertising market is now a dynamic and complex forum making it difficult to manage multiple channel revenues. A standard, integrated solution, however, can facilitate the management of advertising revenues while increasing customer satisfaction. Read More
Should You Cut Back or Freeze IT Spending in a Recession?
With little doubt that the US economy is in or near recession, the big question now is whether we’re heading into a global credit freeze and financial meltdown.

indoor advertising  You Cut Back or Freeze IT Spending in a Recession? With little doubt that the US economy is in or near recession, the big question now is whether we’re heading into a global credit freeze and financial meltdown. If the worst happens, all bets are off—we’ll be pretty much in uncharted territory. But if we do manage to escape with nothing more severe than a typical recession, what approach should you take towards IT spending? The usual knee-jerk response in a recession is to cut back or freeze Read More
Freeware Vendor's Web Tracking Draws Curses
The free cartoon character cursor provided by Comet Systems Inc. tracks and stores the web visits of millions of people. This potential privacy issue was

indoor advertising  Vendor's Web Tracking Draws Curses Event Summary Comet Systems Inc., a privately held company that gives away software that can convert your cursor into an animated shape of your choosing when you surf the Web, has been collecting information about where the estimated six to fourteen million users of the Comet Cursor point their browsers. The discovery was made by a private security consultant, Richard Smith, a founder of Phar Lap Software, who was also responsible for revealing security problems Read More
“Skunkworks” for Search Engine Marketing and Optimization
Search engine marketing (SEM)? We’re talking about tactics for Web site promotion@increasing both a site’s visibility to Google (and other search engines) and

indoor advertising  for Search Engine Marketing and Optimization Search Engine Optimization (SEO) is a magical word that everybody is spealing about in the online world. SEO can influence the search engine in order to show your links on the top positions for special keywords. Source : bwired Resources Related to “Skunkworks” for Search Engine Marketing and Optimization : Search Engine Optimization (SEO) (Wikipedia) “Skunkworks” for Search Engine Marketing and Optimization Search Engines is also Read More
Server Platform Revitalization in the Enterprise Applications Space
The whole idea of enterprise application modernization is to renew existing software so that it can satisfy the need for integration and graphical presentation

indoor advertising  Platform Revitalization in the Enterprise Applications Space IBM Response Among many enhancements it made in the late 1990s, IBM added 8- and 12-way processing power to its Power5 platform. Today, it has reached 64-way processing power to the Power5 platform. Substantial price and performance improvements, Lotus Workplace support, Operations Navigator (which eliminates the need for a green screen to perform any system administration), and Windows NT IPCS have been included. Windows NT IPCS is an Read More
Traffic Audits Make Strange Bedfellows: Part II - The Audit Process
With traffic being the lifeblood of an e-commerce site the Marketing crew knows that the traffic numbers are going to be audited. And they look to the CIO to

indoor advertising  Audits Make Strange Bedfellows: Part II - The Audit Process This is Part II of a two part article. Part I : The Why's and What's of Auditing Part II : The Audit Process What's in an audit? The audit is a process for verification of the numbers that you report to your advertisers. Audits can be performed in a number of different ways. Server-based audits examine data that is available at the server, most importantly traffic logs and web logs. An auditing organization will prowl through the logs to Read More
Analysis of Critical Path's Alliance with yesmail.com for Permission Email
In direct correlation to the success of Internet based Permission email, advertising dollars are starting to be redirected from standard advertising companies

indoor advertising  of Critical Path's Alliance with yesmail.com for Permission Email Event Summary Critical Path, Inc. (Nasdaq:CPTH), the dominant global provider of advanced Internet messaging and collaboration solutions, today announced a strategic relationship with yesmail.com (Nasdaq:YESM), the leading outsourcer of permission email technologies and services for permission-based email marketing. Market Impact Permission email service is equivalent to an opt-in-email service. In other words, when a user registers Read More
The User's Undying Quest for Exploring and Discovering Info - Part 1
SAP AG and Endeca Technologies might not appear to have much in common at first glance, other than occasional partnering in some joint opportunities, and

indoor advertising  User's Undying Quest for Exploring and Discovering Info - Part 1 SAP AG  and Endeca Technologies  might not appear to have much in common at first glance, other than occasional partnering in some joint opportunities, and perhaps that  SAP Ventures  owns a piece of privately held Endeca . In the world of home appliances, SAP would be analogous to a tried-and-true refrigerator, but with the most advanced features in the market, such as a built-in TV set. Such an appliance stores important food Read More
Four Critical Steps on the Road to Successful Retail Promotions
Retailers stand to gain significantly by implementing critical strategic changes to the promotional advertising aspects of their business. These changes can

indoor advertising  Critical Steps on the Road to Successful Retail Promotions Retailers stand to gain significantly by implementing critical strategic changes to the promotional advertising aspects of their business. These changes can include integrating disparate promotions-related processes and merging existing data stores with creative systems, as well as creating expedited advertising in real time—thus extending the marketing reach of their promotions. The direct result: more efficient and effective promotions. Read More
This Time It's Microsoft and HP
Things continue to be busy for both Microsoft and HP as they try and make headway in the ever-competitive IT industry.?Not abandoning it's pursuit of the

indoor advertising  Time It's Microsoft and HP Things continue to be busy for both Microsoft and HP as they try and make headway in the ever-competitive IT industry.? Not abandoning it's pursuit of the lucrative online advertising market , Microsoft has made a deal with HP to make Internet Explorer the default browser on HP PCs. Last month HP scooped up EDS to gain a larger portion of the enterprise consulting market. And to compete with Dell , everything from HP's packaging, computers, and the displays they sit on are un Read More
Positioning Makes Your Marketing Budget Go Further-and Hit the Target
Many business-to-business (B2B) software companies don't have a formal positioning process, and it's costing them time, money, and much more—a marketing message

indoor advertising  Makes Your Marketing Budget Go Further-and Hit the Target Introduction Many business-to-busines s (B2B) software companies don't have a formal positioning process, and it's costing them time, money, and much more—a marketing message that misses the mark. This article explores the benefits of implementing a business process for positioning. You save time and money creating materials, develop internal conviction and enthusiasm for your marketing message, and, most importantly, you'll set yoursel Read More
Witty and viral marketing of enterprise applications?
Reading in-flight magazines and running through airports today, we can see advertising for enterprise resource planning (ERP) systems, but it is always a

indoor advertising  and viral marketing of enterprise applications? Reading in-flight magazines and running through airports today, we can see advertising for enterprise resource planning (ERP) systems, but it is always a serious stuff (albeit well done and to the point), such as Best run businesses run on SAP (or so). Nowadays, however, if we go to the virtual online, social-networking world (with viral marketing and advertising at its core), we can even find attempts at humor in marketing ERP. To see what I mean, Read More
Traffic Audits Make Strange Bedfellows: Part I - The Why’s and What’s of Auditing
Have you heard the one where the Director of Product Marketing, the CIO and the auditor are found together in a small conference room? Couldn’t happen, you say

indoor advertising  Audits Make Strange Bedfellows: Part I - The Why’s and What’s of Auditing This is Part I of a two part article. Part I : The Why's and What's of Auditing Part II : The Audit Process Why Audit The Numbers? If you're ever feeling really and truly mean, here's a nasty trick to play on your marketing and ad sales colleagues. Wait, with a friend, until some of these folks get on the elevator, and follow them in. Here's what you say to your companion in crime: I just heard that there was a real Read More

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