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Infor Introduces Inforce Marketing at Dreamforce 2012
Today, at Dreamforce, Infor announced the launch of Inforce Marketing, a marketing automation system developed on the Salesforce Platform. Some of the new

inforce marketing  Introduces Inforce Marketing at Dreamforce 2012 Today, at  Dreamforce , Infor announced the launch of  Inforce Marketing , a marketing automation system developed on the Salesforce Platform. Some of the new functionality includes an improved visibility over leads, costs, results, and revenues; multi-channel support for campaigns that can include e-mail, direct mail, social media, and telemarketing; lead validation and assessment; and reporting and analysis tools that plan, manage, and monitor Read More

Enterprise Marketing Management (EMM)
The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively an...
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Documents related to » inforce marketing


Sage Continues Its Housecleaning Effort
After engaging in a soul-searching exercise a while back, which has lately resulted with more coherent strategies in some regions, and with the recent public

inforce marketing  Oracle, SAP, Infor ’s Inforce (on Salesforce Platform ), etc. Recent SalesLogix wins have certainly been few and far between. SalesLogix (and Sage’s now outgoing CRM division) has always been a separate entity, with not much synergy and integration with Sage’s enterprise resource planning (ERP) products. The division even had its own analyst and media folks. For that reason, it indeed makes more sense for Sage to stick to the aforementioned Sage CRM (former Accpac CRM) product, which has always Read More
Infor's Inforce Opportunity
Infor and salesforce.com have joined

inforce marketing  s Inforce Opportunity Infor and salesforce.com have joined forces to offer several brand new collaborative applications. The first joint product offered by Infor and salesforce.com, Inforce, connects Infor ERP with Salesforce CRM and adds new functionality to Salesforce that enables the sharing of information and business processes between Infor ERP and Salesforce CRM. TEC principal analyst P.J. Jakovljevic reviews the SMB CRM solution and outlines what the product has to offer and how it compares Read More
ION Middleware-Infor’s Fastest Growth Engine
Infor, a provider of business application software serving more than 70,000 customers in over 190 countries, recently announced strong momentum for Infor ION

inforce marketing  of Inforce Everywhere and Inforce Marketing , the joint customer relationship management (CRM) offerings with salesforce.com . Among the companies that have purchased Infor ION to connect multiple Infor systems (and unlocking hidden information and analytics when and where it is needed) are A. Schulman, BAE Systems, Brewster Dairy, Ferrari, Hi-Tech Mouldings, Pan Emirates, Preferred Sands , and Pride Industries . To better manage the strong growth of this platform, Infor has hired Steve Moroski as senior Read More
Waking Up to a “New Day” at Infor
Moving away from the relentless acquisitions of the past, Infor is waking up to a brand new day, marked by innovative product development that will change the

inforce marketing  pricing and availability. Finally, Inforce Marketing will leverage the Infor10 CRM Enterprise ( Epiphany ) recommendation engine for global marketing automation technology that includes inbound and outbound campaign management and lead maturation. Given that Epiphany is a CRM solution for large customers, Infor now has a plausible CRM solution strategy for small to medium businesses (SMBs)—i.e., start with an outstanding, proven, well-respected CRM solution for SMBs and develop functionality and Read More
Building the Business Case for Operational Marketing
Over the past few years, many marketing departments have been involved in selecting and deploying analytical solutions, building marketing databases, and

inforce marketing  the Business Case for Operational Marketing Over the past few years, many marketing departments have been involved in selecting and deploying analytical solutions, building marketing databases, and implementing campaign management. These solutions have helped in some ways, but they do not help manage the marketing process or manage marketing assets and resources. Find out about how operational marketing applications can help you achieve more substantial benefits. Read More
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My recent article SAP SCM – Stepping Out of (Relative) Obscurity analyzed SAP’s revamped comprehensive supply chain management (SCM) suite, its major components

inforce marketing  Tell All Chat with SAP's SCM Product Marketing Team My recent article SAP SCM – Stepping Out of (Relative) Obscurity  analyzed SAP ’s revamped comprehensive supply chain management (SCM) suite, its major components, and its supply chain process bundles. In addition to receiving a number of public comments and ratings by TEC ’s readers, I was recently roasted privately during a lunch meeting with a couple of peers. Namely, they expressed their surprise at the quite positive tone of the article, Read More
Business Intelligence: The Key to Optimizing Sales, Marketing and Bottom Line Results
When it comes to marketing, sales and customer service there’s no question that the second approach delivers higher value—especially in an age when companies

inforce marketing  Intelligence: The Key to Optimizing Sales, Marketing and Bottom Line Results When it comes to marketing, sales and customer service there’s no question that the second approach delivers higher value—especially in an age when companies are combating unprecedented competition while being forced to do more with less. The reality is this: choose the second example or risk being second best. This white paper explores why actionable business intelligence is so critical in today’s business Read More
The Marketing Services Provider: A Marketer’s Most Strategic Hire
When marketing managers look to expand their teams, they measure individuals on a number of different attributes, including creativity and attention to detail

inforce marketing  Marketing Services Provider: A Marketer’s Most Strategic Hire When marketing managers look to expand their teams, they measure individuals on a number of different attributes, including creativity and attention to detail. And it’s no different when signing on with a marketing services provider. When outsourcing a database marketing solution, you should spend time evaluating the services offerings as well as the capabilities of various marketing services providers. Find out how. Read More
Got CRM? Why You Need Marketing Automation, Too
When you create a campaign in your marketing automation system, it should map back to your customer relationship management (CRM) so that you can tie closed

inforce marketing  CRM? Why You Need Marketing Automation, Too When you create a campaign in your marketing automation system, it should map back to your customer relationship management (CRM) so that you can tie closed deals back to the campaigns that created them. This closed-loop reporting capability allows you to measure your ROI and make data-driven marketing decisions. Learn how the systems complement each other, and why you need both. Read More
Turn the Social Data Flood into Solid Marketing Decisions
Improve customer satisfaction, identify trends, and make smarter marketing decisions with IBM Social Media Analytics.

inforce marketing  the Social Data Flood into Solid Marketing Decisions Read More
Microsoft Dynamics CRM 2015 Unifies Sales and Marketing
Microsoft is launching Microsoft Dynamics CRM 2015—a release that promises to unify sales and marketing by delivering personalized customer experiences, and

inforce marketing  Dynamics CRM 2015 Unifies Sales and Marketing Microsoft is launching Microsoft Dynamics CRM 2015 , which includes updates to Microsoft Dynamics CRM Online, Microsoft Dynamics Marketing , and Microsoft Social Listening services. These updates will be generally available in the fourth quarter of 2014 and will introduce significant new capabilities to help sellers and marketers more effectively collaborate and gain insights to deliver a more personalized experience to their customers.   The new Read More
Amdocs Overhauls Its Marketing
Amdocs believes its ICM strategy resonates with its customers, who, facing increased competition and price commoditization, realize that they need to

inforce marketing  Overhauls Its Marketing Amdocs' Profile Amdocs (NASDAQ: DOX), is a leading provider of billing systems, customer care, and support for the communications industry in North America, Europe, and the rest of the world. A global company with revenue of about $1.8 billion (USD) in fiscal 2004, Amdocs employs over 9,500 IT professionals and serves customers in more than 40 countries around the world. Headquartered in Ra'anana, Israel, Amdocs has long been the leader in the world of telecommunications Read More
Enterprise Marketing Management (EMM)
The@Enterprise Marketing Management@(EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services

inforce marketing  Marketing Management (EMM) The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features. Read More
Case Study: Advantage Sales & Marketing LLC
Advantage Sales & Marketing (ASM) didn’t become a national company until six years ago. Before then, it was a group of 26 regional brokers with the challenge of

inforce marketing  Study: Advantage Sales & Marketing LLC Advantage Sales & Marketing (ASM) didn’t become a national company until six years ago. Before then, it was a group of 26 regional brokers with the challenge of getting separate businesses to act like one company. Learn how ASM found a comprehensive and efficient learning and talent management solution that fostered collaboration among its distributed workforce and unified several areas of human resources (HR). Read More
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