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Infor Introduces Inforce Marketing at Dreamforce 2012
Today, at Dreamforce, Infor announced the launch of Inforce Marketing, a marketing automation system developed on the Salesforce Platform. Some of the new

inforce marketing  Introduces Inforce Marketing at Dreamforce 2012 Today, at  Dreamforce , Infor announced the launch of  Inforce Marketing , a marketing automation system developed on the Salesforce Platform. Some of the new functionality includes an improved visibility over leads, costs, results, and revenues; multi-channel support for campaigns that can include e-mail, direct mail, social media, and telemarketing; lead validation and assessment; and reporting and analysis tools that plan, manage, and monitor Read More...
Enterprise Marketing Management (EMM)
The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively an...
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Documents related to » inforce marketing


Sage Continues Its Housecleaning Effort
After engaging in a soul-searching exercise a while back, which has lately resulted with more coherent strategies in some regions, and with the recent public

inforce marketing  Oracle, SAP, Infor ’s Inforce (on Salesforce Platform ), etc. Recent SalesLogix wins have certainly been few and far between. SalesLogix (and Sage’s now outgoing CRM division) has always been a separate entity, with not much synergy and integration with Sage’s enterprise resource planning (ERP) products. The division even had its own analyst and media folks. For that reason, it indeed makes more sense for Sage to stick to the aforementioned Sage CRM (former Accpac CRM) product, which has always Read More...
ION Middleware-Infor’s Fastest Growth Engine
Infor, a provider of business application software serving more than 70,000 customers in over 190 countries, recently announced strong momentum for Infor ION

inforce marketing  of Inforce Everywhere and Inforce Marketing , the joint customer relationship management (CRM) offerings with salesforce.com . Among the companies that have purchased Infor ION to connect multiple Infor systems (and unlocking hidden information and analytics when and where it is needed) are A. Schulman, BAE Systems, Brewster Dairy, Ferrari, Hi-Tech Mouldings, Pan Emirates, Preferred Sands , and Pride Industries . To better manage the strong growth of this platform, Infor has hired Steve Moroski as senior Read More...
Waking Up to a “New Day” at Infor
Moving away from the relentless acquisitions of the past, Infor is waking up to a brand new day, marked by innovative product development that will change the

inforce marketing  pricing and availability. Finally, Inforce Marketing will leverage the Infor10 CRM Enterprise ( Epiphany ) recommendation engine for global marketing automation technology that includes inbound and outbound campaign management and lead maturation. Given that Epiphany is a CRM solution for large customers, Infor now has a plausible CRM solution strategy for small to medium businesses (SMBs)—i.e., start with an outstanding, proven, well-respected CRM solution for SMBs and develop functionality and Read More...
Infor's Inforce Opportunity
Infor and salesforce.com have joined

inforce marketing  s Inforce Opportunity Infor and salesforce.com have joined forces to offer several brand new collaborative applications. The first joint product offered by Infor and salesforce.com, Inforce, connects Infor ERP with Salesforce CRM and adds new functionality to Salesforce that enables the sharing of information and business processes between Infor ERP and Salesforce CRM. TEC principal analyst P.J. Jakovljevic reviews the SMB CRM solution and outlines what the product has to offer and how it compares Read More...
Marketing without Analytics: Is It Really Analytics?
You can have the best sales pitch in the world, but if you don’t know who your audience is, or what they’re looking for, your strategy is based on chance

inforce marketing  without Analytics: Is It Really Analytics? You can have the best sales pitch in the world, but if you don’t know who your audience is, or what they’re looking for, your strategy is based on chance. Marketing—smart, cost-effective marketing—is about listening to what a specific person or group of people are looking for and responding to their needs or desires. Learn how to use analytics to focus your marketing efforts, for more effective and efficient results. Read More...
Boosting Marketing ROI with Predictive Analysis: Six Keys to Unlocking the Value
For those who haven’t yet taken the plunge, the time has come: Predictive analysis will become a competitive necessity by the end of this decade. This is

inforce marketing  Marketing ROI with Predictive Analysis: Six Keys to Unlocking the Value For those who haven’t yet taken the plunge, the time has come: Predictive analysis will become a competitive necessity by the end of this decade. This is primarily thanks to its capacity for turning customer intelligence into actionable information for improving the accuracy and efficiency with which organizations target specific customers and prospects—effectively lowering the cost of marketing campaigns. Read More...
Marketing and Intelligence, Together at Last
Net Perceptions ties its own business intelligence package along with Angara’s technology for improving conversion rates into a tidy ASP package.

inforce marketing  and Intelligence, Together at Last Marketing and Intelligence, Together at Last D. Geller - August 1, 2000 Event Summary Angara offers an ASP-based service for targeting web site content to unidentified visitors (see article, Getting Strangers to Take Your Candy ). The company buys online profile data from other websites. These are data that users agree to provide in exchange for receiving newsletters or other offers or are captured from clickstreams by online advertising networks such as Read More...
Bonitasoft, Part 2: Interview with Marketing VP Mac McConnell
Part 1 offered some background on Bonitasoft, provider of open source business process management (BPM) software, and highlighted its approach of targeting

inforce marketing  Part 2: Interview with Marketing VP Mac McConnell Part 1 offered some background on Bonitasoft, provider of open source business process management (BPM) software, and highlighted its approach of targeting process owners. To further flesh out Bonitasoft’s value prop, we recently talked to Mac McConnell, Bonitasoft’s vice president of marketing. He is responsible for all aspects of global marketing, including brand awareness, communications, demand and lead generation, and go-to-market strate Read More...
Data Quality: A Survival Guide for Marketing
Even with the finest marketing organizations, the success of marketing comes down to the data. Ensuring data quality can be a significant challenge

inforce marketing  Quality: A Survival Guide for Marketing Even with the finest marketing organizations, the success of marketing comes down to the data. Ensuring data quality can be a significant challenge, particularly when you have thousands or even millions of prospect records in your CRM system and you are trying to target the right prospect. Data quality, data integration, and other functions of enterprise information management (EIM) are crucial to this endeavor. Read more. Read More...
4 Ways Sales and Marketing Should Use Training to Drive Revenue
This executive report presents findings from SumTotal’s Training and Information Sharing survey of sales and marketing professionals.

inforce marketing  Ways Sales and Marketing Should Use Training to Drive Revenue This executive report presents findings from SumTotal’s Training and Information Sharing survey of sales and marketing professionals. Read More...
HR Tech 2013 Interview: Jeremy Langley, Marketing Director, Lumesse
HCM Analyst Raluca Druta interviews Jeremy Langley, Marketing Director at Lumesse, live on the show floor at the 2013 HR Technology® Conference & Exposition

inforce marketing  Tech 2013 Interview: Jeremy Langley, Marketing Director, Lumesse HCM Analyst Raluca Druta interviews Jeremy Langley, Marketing Director at Lumesse, live on the show floor at the 2013 HR Technology® Conference & Exposition. Listen and find out why Lumesse is taking a wait-and-see approach to context engines, how the company is managing integration after a string of acquisitions, and whether Lumesse views SAP as a competitor, a collaborator, or both. Read More...
Blue Tent Marketing


inforce marketing  Tent Marketing Read More...
Brand Management: Leveraging the Power of Integrated Marketing
The strength of a company can be traced to the value of its brands. Brand marketing managers seek to create and develop brand value by converting consumer

inforce marketing  Management: Leveraging the Power of Integrated Marketing The strength of a company can be traced to the value of its brands. Brand marketing managers seek to create and develop brand value by converting consumer insights into consumer loyalty. How can you overcome the challenge of developing effective marketing campaigns that convert consumer information into revenue and profit? Leverage the value of your brand with an integrated approach to brand management. Find out how. Read More...
SAP Finds CRM Partner for Marketing Tools
On December 6, SAP revealed it had entered into a partnership with Recognition Systems Group of the United Kingdom to add marketing-planning and campaign

inforce marketing  Finds CRM Partner for Marketing Tools Event Summary On December 6, SAP revealed it had entered into a partnership with Recognition Systems Group of the United Kingdom to add marketing planning and campaign-management features to its customer-relationship management suite. SAP and Recognition Systems have agreed to jointly develop integration between SAP's enterprise resource planning and data warehouse packages and Recognition's Protagon suite, which offers customer-segmentation tools to help marketing Read More...

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