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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 inforce marketing


Infor Introduces Inforce Marketing at Dreamforce 2012
Today, at Dreamforce, Infor announced the launch of Inforce Marketing, a marketing automation system developed on the Salesforce Platform. Some of the new

inforce marketing  Introduces Inforce Marketing at Dreamforce 2012 Today, at  Dreamforce , Infor announced the launch of  Inforce Marketing , a marketing automation system developed on the Salesforce Platform. Some of the new functionality includes an improved visibility over leads, costs, results, and revenues; multi-channel support for campaigns that can include e-mail, direct mail, social media, and telemarketing; lead validation and assessment; and reporting and analysis tools that plan, manage, and monitor

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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Documents related to » inforce marketing

Sage Continues Its Housecleaning Effort


After engaging in a soul-searching exercise a while back, which has lately resulted with more coherent strategies in some regions, and with the recent public statement of its commitment to making customers happy, Sage Group announced at the opening of trading at the London Stock Exchange on February 15, 2013, that it has reached a definitive agreement to sell Sage Nonprofit Solutions to Accel-KKR,

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ION Middleware-Infor’s Fastest Growth Engine


Infor, a provider of business application software serving more than 70,000 customers in over 190 countries, recently announced strong momentum for Infor ION technology. More than 900 organizations in 59 countries have reportedly purchased ION, making it the top-selling and fastest-growing product in Infor’s portfolio of industry-specialized software products. Hailed as a lightweight middleware

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Waking Up to a “New Day” at Infor


Moving away from the relentless acquisitions of the past, Infor is waking up to a brand new day, marked by innovative product development that will change the way work is done. TEC principal analyst P.J. Jakovljevic looks at how the vendor has become a formidable opponent to SAP and Oracle, and examines all the components of Infor10, a new generation of enterprise software that allows the seamless execution of business processes.

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Infor's Inforce Opportunity


Infor and salesforce.com have joined "forces" to offer several brand new collaborative applications. The first joint product offered by Infor and salesforce.com, Inforce, connects Infor ERP with Salesforce CRM and adds new functionality to Salesforce that enables the sharing of information and business processes between Infor ERP and Salesforce CRM. TEC principal analyst P.J. Jakovljevic reviews the SMB CRM solution and outlines what the product has to offer and how it compares to other related Infor solutions.

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The Seven Deadly Sins of Software Marketing


Huge amounts of money are spent on marketing collateral—you need to ensure that you get your money's worth. This article discusses seven common mistakes made when developing software marketing collateral. Read on to see if you need to repent.

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Leveraging Customer Lifetime Value to Increase Return on Marketing Investment (ROMI)


As one-to-one marketing begins to permeate mainstream business practices, organizations in highly competitive markets struggle to gain an advantage. Thus, as part of an ongoing effort to differentiate products and services, best-in-breed organizations are now using a tool called “customer lifetime value,” a metric that projects a customer’s value over the entire span of that customer s relationship with a company.

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4 Ways Sales and Marketing Should Use Training to Drive Revenue


This executive report presents findings from SumTotal’s Training and Information Sharing survey of sales and marketing professionals.

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Technology Sales Leads (TSL Marketing)


There are currently no details available for this vendor. However, we are working to update this vendor’s information in our database as soon as possible. Please check back again.

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The Definitive Guide to Engaging Email Marketing


Email is no longer enough. It's engagement that matters.

This guide walks you through the various aspects of building an email marketing campaign, including creating compelling subject lines, formatting and designing your email for mobile devices, managing your mailing list, leveraging social media, and more. Checklists and worksheets are included to help you devise your strategy. Plus there are examples for you to follow.

Targeted and automated marketing efforts can help ensure effective messaging that is trusted, relevant, conversational, coordinated across channels, and strategic. You'll also learn about the metrics that tell you everything about your strategy's success.

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Influence the Buying Process with Automated Marketing: 10 Tactics for Improving Revenue and ROI Now


In today’s fast-paced marketplace, communications must support the buying process to improve top- and bottom-line performance. Sales and marketing should work together. But to make your marketing streamlined, automated campaigns need to be deployed. Discover 10 hands-on tactics you can start using today to begin improving your revenue and return on investment (ROI)—so you don’t have to struggle to achieve sales goals.

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