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Playing Devil’s Advocate with an Innovative Vendor’s “Techies”
Rather than pursuing the usual route of writing analyses of major market trends, we’ve decided to ask vendors about their opinions and approaches. IFS has re

innovative marketing concepts  and adopting new and innovative ways of working by learning from iPhone's and Facebook's generation Y. Usability leads to increased user productivity via intuitive, zero-training, and familiar interfaces such as enterprise search features like Google's Web-based search, but confined within the enterprise data and extended enterprise. IFS was one of the first vendors with the native enterprise application search capabilities, and the other vendors have lately been following suit, including the recently Read More...
Enterprise Marketing Management (EMM)
The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively an...
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Documents related to » innovative marketing concepts


Delving into the Facts Behind the ERP Vendor Market’s Self-Ascribed Answer for ‘Businesses Living IN Change’ ™ -An Interview with UNIT4’s Product Marketing Executive
Rather than pursuing the usual route of writing analyses of major market trends, I’ve decided to ask vendors about their opinions and approaches. UNIT4 has

innovative marketing concepts  Devil’s Advocate with an Innovative Vendor’s “Techies ”). The last one to join the discussion is UNIT4 (formerly Unit 4 Agresso ), which is headquartered in Sliedrecht, the Netherlands and was founded in 1980. Today, UNIT4 develops, sells, implements, and supports business software for running, managing, and optimizing a wide range of private and public sector organizations across the globe. The company has 3,500 employees in offices across 14 European countries and five countries outside Europe, Read More...
Product End-of-life: A Primer
There are five stages that usually make up the lifecycle of a product: introduction, growth, maturity, decline, and termination.During introduction

innovative marketing concepts  Some companies focus on innovative products, while others may choose to concentrate their efforts on existing products that are still in high demand or bring high profit margins. When it comes to business software, various types of tools can be useful, from project and portfolio management (PPM) solutions, to enterprise marketing management (EMM), business intelligence (BI), enterprise resource planning (ERP), product lifecycle management (PLM), etc. Among these options, PLM is the solution that can Read More...
Enabling Product Innovation: The Roles of ERP and PLM in the Product Lifecycle
Companies are turning toward product innovation to achieve revenue growth, but to generate return on an innovation idea, the idea must be fully developed. When

innovative marketing concepts  a return on an innovative idea, the idea must be fully developed into a commercial offering. Developing ideas involves validating the core idea and developing it into one or more marketable products. This development process requires marketing work, design work, and potentially mechanical, electrical, software, and manufacturing engineering. When the concept has been fully defined, validated, and transformed into a product, it is then ready for commercial launch and execution from a sales, marketing, Read More...
New Product Development and Introduction (NPDI)
New product development and introduction (NPDI) is probably the most important process for many companies, but also one of the least understood. While NPDI is

innovative marketing concepts  by marketing to an innovative technology offered by engineering. But, through discussion and review of alternatives, a company with good strategic control can arrive at a consensus that is maintained as the product is brought to market. Portfolio strategy is also about guiding a product through the key stages of the NPDI process, ensuring that it stays strategically on track but also being able to react to new and evolving information, for example: A competitor brings a similar product to market Read More...
Deltek Acquires Traffic LIVE for Marketing Agencies’ Front Office
Deltek has acquired Sohnar and its Traffic LIVE cloud-based resource planning solution for the creative marketing communications world. This acquisition

innovative marketing concepts  Acquires Traffic LIVE for Marketing Agencies’ Front Office Deltek has acquired Sohnar and its Traffic LIVE cloud-based resource planning solution for the creative marketing communications world. Sohnar has 40 employees based in London, Sydney, and New York and manages a portfolio of hundreds of clients in 23 countries. This acquisition broadens and deepens Deltek’s portfolio of professional services automation (PSA) solutions by delivering front-office capabilities that marketing agencies (and ot Read More...
PROS Inc.’s New Mission-“Big Data” Sales & Marketing Apps
PROS has traditionally been a leader of prescriptive pricing and revenue management software, allowing companies to improve financial performance and improve

innovative marketing concepts  Inc.’s New Mission-“Big Data” Sales & Marketing Apps PROS has traditionally been a leader of prescriptive pricing and revenue management software, allowing companies to improve financial performance and improve their entire business agility. The vendor is now shifting its strategy and diving into the big data apps business. See how PROS is leveraging its pricing expertise to help companies find new ways to turn big data into actionable insights and improved sales effectiveness. Read More...
Exploiting Innovative Technologies in BI and Big Data Analytics
Data is worth nothing without the right technologies to facilitate its transformation into meaningful information—delivered to the right people in a timely

innovative marketing concepts  Innovative Technologies in BI and Big Data Analytics Data is worth nothing without the right technologies to facilitate its transformation into meaningful information—delivered to the right people in a timely manner—for improved decision making. Forrester recently conducted a survey with 330 global BI decision makers and found strong correlations between overall company success and adoption of innovative BI, analytics, and Big Data tools. Is your company harnessing the latest innovations in Read More...
HR Tech 2013 Interview: Jeremy Langley, Marketing Director, Lumesse
HCM Analyst Raluca Druta interviews Jeremy Langley, Marketing Director at Lumesse, live on the show floor at the 2013 HR Technology® Conference & Exposition

innovative marketing concepts  Tech 2013 Interview: Jeremy Langley, Marketing Director, Lumesse HCM Analyst Raluca Druta interviews Jeremy Langley, Marketing Director at Lumesse, live on the show floor at the 2013 HR Technology® Conference & Exposition. Listen and find out why Lumesse is taking a wait-and-see approach to context engines, how the company is managing integration after a string of acquisitions, and whether Lumesse views SAP as a competitor, a collaborator, or both. Read More...
B2B Demand Generation: How Successful Companies Are Improving Sales and Marketing Results
For decades, solution-selling and marketing methodologies have used the principle of identifying pains associated with business processes, in order to create

innovative marketing concepts  Demand Generation: How Successful Companies Are Improving Sales and Marketing Results B2B Demand Generation: How Successful Companies Are Improving Sales and Marketing Results s If you receive errors when attempting to view this white paper, please install the latest version of Adobe Reader. Score your leads, nurture them and convert them to customers automatically. Silverpop Engage B2B (formerly Vtrenz) is the leading on-demand marketing automation solution forB2B marketers. Source : Vtrenz Inc Read More...
Business Intelligence: The Key to Optimizing Sales, Marketing and Bottom Line Results
When it comes to marketing, sales and customer service there’s no question that the second approach delivers higher value—especially in an age when companies

innovative marketing concepts  Intelligence: The Key to Optimizing Sales, Marketing and Bottom Line Results When it comes to marketing, sales and customer service there’s no question that the second approach delivers higher value—especially in an age when companies are combating unprecedented competition while being forced to do more with less. The reality is this: choose the second example or risk being second best. This white paper explores why actionable business intelligence is so critical in today’s business Read More...
6 Success Factors for a Best-Run Marketing Organization
In the white paper six success factors for a best-run marketing organization, you'll learn that in order to build a successful marketing operation ...

innovative marketing concepts  Success Factors for a Best-Run Marketing Organization These days, marketing professionals have a tough order to fill. Gone are the days when marketers simply acted upon executive and sales demands without much attention to hard customer data—it didn't exist. Now, with the help of new tools and methods, marketers are expected to drive customer demands and are being held accountable for their contributions to profitable growth . In the white paper Six Success Factors for a Best-run Marketing Organization Read More...
Non-Foods Marketing Selects VAI’s Mobile ERP
Non-Foods Marketing (NFM), a buying service for supermarkets, drug, hardware chains, and convenience stores, recently selected VAI’s S2K mobile and cloud

innovative marketing concepts  Foods Marketing Selects VAI’s Mobile ERP Non-Foods Marketing (NFM), a national buying service for supermarkets, drug, hardware chains, and convenience stores, headquartered in Westbury, NY, recently selected VAI ’s S2K mobile and cloud enterprise resource planning (ERP) software to improve inventory management processes and connect multiple divisions. Some of the categories that cannot be found elsewhere and that NFM markets to independent retailers and national chains are housewares, seasonal Read More...
Case Study: SAP and Marketing Management
By upgrading to the latest release of the SAP customer relationship management (CRM) application as part of its CRM Clear Vision Program, SAP AG transformed the

innovative marketing concepts  Study: SAP and Marketing Management By upgrading to the latest release of the SAP customer relationship management (CRM) application as part of its CRM Clear Vision Program, SAP AG transformed the way marketing and sales teams collaborate. Find out how increased visibility and improved interaction has helped SAP realize greater value from a more effective sales process, making it easier to hit sales targets and maximize sales revenue. Read More...
Positioning Makes Your Marketing Budget Go Further-and Hit the Target
Many business-to-business (B2B) software companies don't have a formal positioning process, and it's costing them time, money, and much more—a marketing message

innovative marketing concepts  Makes Your Marketing Budget Go Further-and Hit the Target Introduction Many business-to-busines s (B2B) software companies don't have a formal positioning process, and it's costing them time, money, and much more—a marketing message that misses the mark. This article explores the benefits of implementing a business process for positioning. You save time and money creating materials, develop internal conviction and enthusiasm for your marketing message, and, most importantly, you'll set Read More...

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