Despite its inclination to traditionally thrive on a moderate amount of controversy and to fly a number of trial balloons, Oracle, has also been a practical company, often modifying its strategy and adopting a tack that would work better. Thus, while Oracle's declining revenue and profit are painfully noted, the company has been taking some long overdue moves to appease its customers and to play fair with the competition. Time will only tell, however, whether Oracle has used these slower economic times to get its act together and to position itself for the its future revival.
Oracle's well-known unwillingness to integrate with other software products, very limited customizations tolerance, and a likely channel conflict with other Oracle ASPs, as well as with SI partners, Oracle should become a fearsome player in the ASP market owing to the intimate knowledge of its own application in comparison with other ASPs, its infrastructure capabilities, and corporate viability, which have been a problem for many ASPs. Time will only tell, however, whether Oracle will have used these